THE NUMBERS
Compared to one week earlier, the week of April 3-7, 2023 wasn’t too kind to daytime broadcast as nearly every series saw erosion in both Women 18-49 and Women 25-54 rating, the key sales demographics used to set advertising rates for daytime programming.
One major factor that can be attributed to the decline would be audience interest in the latest happenings surrounding former President Donald J. Trump, who, on Tuesday, April 4, was formally indicted on 34 felony counts of falsification of business records in the first degree. As a result, nearly every daytime broadcast show was preempted all or in part due to coverage by their respective network’s news division.
The only programs aired without any interruptions for the week were “The Bold and the Beautiful,” “TODAY with Hoda & Jenna,” “TODAY 3rd Hour” and the second half-hour of “The Price is Right.”
“The View” tied for second place in Women 18-49 (0.4 rating) and fourth place in Women 25-54 (0.5 rating). Along with “GMA3: What You Need to Know” (W18-49: 0.2 / W25-54: 0.3), the two shows were the only daytime broadcast programs to see week-to-week increases or stay relatively flat in both demos. Additionally, “The View” was the only show to see growth compared to its 2021 performance in Women 18-49 rating.
For the week, “The View” led all daytime network talk shows and news programs with an average of 2.462 million viewers each day*. It was followed by “TODAY 3rd Hour” (2.063 million), “TODAY with Hoda & Jenna” (1.538 million), “The Talk” (1.420 million) and “NBC News Daily” (1.134 million).
The second half-hour of “The Price is Right” continues to reign as daytime’s highest-rated daytime broadcast series, ranking number one in Women 18-49 (0.5 rating) and Women 25-54 (0.7 rating). “The Young and the Restless” tied for second place in Women 25-54 with the first half-hour of the popular game show, each with a 0.6 rating.
What follows is a breakdown of how the daytime broadcast shows performed during the week of April 3-7, 2023 in Women 18-49 rating and Women 25-54 rating, including a look at their comparable performance in 2022 and 2021, respectively. A closer look at the daytime soaps, including their daily performance in the demos, will be posted on Thursday.
Notes:
- Officially, rankings are sorted by the rounded figures released by Nielsen. We are separately providing the unrounded demos for informational purposes only.
- “NBC News Daily” year ago and 2021 figures are compared to the performance of “Days of our Lives.”
Week Of April 3-7, 2022 Rankers
Women 18-49 Rating (Rounded)
| Rank / Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.5 | 0.5 | 0.5 | 0.5 |
| 2. The Price is Right 1 (CBS) | 0.4 | 0.5 | 0.4 | 0.4 |
| — The View (ABC) | 0.4 | 0.3 | 0.3 | 0.3 |
| — The Young and the Restless (CBS) | 0.4 | 0.5 | 0.4 | 0.4 |
| 5. The Bold and the Beautiful (CBS) | 0.3 | 0.4 | 0.4 | 0.4 |
| — General Hospital (ABC) | 0.3 | 0.3 | 0.2 | 0.4 |
| — TODAY 3rd Hour (NBC) | 0.3 | 0.3 | 0.4 | 0.5 |
| — Let’s Make a Deal 2 (CBS) | 0.3 | 0.4 | 0.3 | 0.3 |
| — TODAY with Hoda & Jenna (NBC) | 0.3 | 0.2 | 0.3 | 0.4 |
| 10. Let’s Make a Deal 1 (CBS) | 0.2 | 0.3 | 0.3 | 0.3 |
| — GMA3: What You Need to Know (ABC) | 0.2 | 0.2 | 0.2 | 0.3 |
| — NBC News Daily (NBC) | 0.2 | 0.2 | 0.2* | 0.3* |
| — The Talk (CBS) | 0.2 | 0.2 | 0.2 | 0.2 |
Women 18-49 Rating (Actuals)
| Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| The Price is Right 2 (CBS) | 0.47 | 0.50 | 0.45 | 0.50 |
| The Price is Right 1 (CBS) | 0.41 | 0.45 | 0.40 | 0.42 |
| The View (ABC) | 0.37 | 0.31 | 0.32 | 0.32 |
| The Young and the Restless (CBS) | 0.36 | 0.45 | 0.35 | 0.44 |
| The Bold and the Beautiful (CBS) | 0.32 | 0.41 | 0.37 | 0.36 |
| General Hospital (ABC) | 0.32 | 0.34 | 0.24 | 0.35 |
| TODAY 3rd Hour (NBC) | 0.29 | 0.31 | 0.36 | 0.45 |
| Let’s Make a Deal 2 (CBS) | 0.25 | 0.35 | 0.31 | 0.32 |
| TODAY with Hoda & Jenna (NBC) | 0.25 | 0.24 | 0.26 | 0.35 |
| Let’s Make a Deal 1 (CBS) | 0.24 | 0.32 | 0.29 | 0.26 |
| GMA3: What You Need to Know (ABC) | 0.22 | 0.23 | 0.22 | 0.28 |
| NBC News Daily (NBC) | 0.19 | 0.18 | 0.21* | 0.26* |
| The Talk (CBS) | 0.16 | 0.21 | 0.22 | 0.21 |
Women 25-54 Rating (Rounded)
| Rank / Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.7 | 0.7 | 0.7 | 0.8 |
| 2. The Young and the Restless (CBS) | 0.6 | 0.7 | 0.6 | 0.7 |
| — The Price is Right 1 (CBS) | 0.6 | 0.6 | 0.7 | 0.6 |
| 4. The View (ABC) | 0.5 | 0.4 | 0.4 | 0.6 |
| — General Hospital (ABC) | 0.5 | 0.5 | 0.4 | 0.6 |
| — The Bold and the Beautiful (CBS) | 0.5 | 0.6 | 0.6 | 0.6 |
| 7. TODAY 3rd Hour (NBC) | 0.4 | 0.5 | 0.5 | 0.6 |
| — Let’s Make a Deal 2 (CBS) | 0.4 | 0.5 | 0.5 | 0.5 |
| — TODAY with Hoda & Jenna (NBC) | 0.4 | 0.4 | 0.4 | 0.5 |
| 10. Let’s Make a Deal 1 (CBS) | 0.3 | 0.5 | 0.4 | 0.4 |
| — GMA3: What You Need to Know (ABC) | 0.3 | 0.3 | 0.3 | 0.4 |
| — The Talk (CBS) | 0.3 | 0.3 | 0.4 | 0.3 |
| — NBC News Daily (NBC) | 0.3 | 0.3 | 0.3* | 0.4* |
Women 25-54 Rating (Actuals)
| Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| The Price is Right 2 (CBS) | 0.67 | 0.72 | 0.73 | 0.78 |
| The Young and the Restless (CBS) | 0.57 | 0.67 | 0.60 | 0.72 |
| The Price is Right 1 (CBS) | 0.56 | 0.63 | 0.65 | 0.64 |
| The View (ABC) | 0.51 | 0.43 | 0.43 | 0.56 |
| General Hospital (ABC) | 0.50 | 0.49 | 0.40 | 0.56 |
| The Bold and the Beautiful (CBS) | 0.49 | 0.61 | 0.57 | 0.63 |
| TODAY 3rd Hour (NBC) | 0.44 | 0.47 | 0.54 | 0.64 |
| Let’s Make a Deal 2 (CBS) | 0.36 | 0.49 | 0.45 | 0.49 |
| TODAY with Hoda & Jenna (NBC) | 0.36 | 0.35 | 0.44 | 0.47 |
| Let’s Make a Deal 1 (CBS) | 0.34 | 0.45 | 0.41 | 0.43 |
| GMA3: What You Need to Know (ABC) | 0.34 | 0.32 | 0.30 | 0.40 |
| The Talk (CBS) | 0.25 | 0.34 | 0.35 | 0.32 |
| NBC News Daily (NBC) | 0.25 | 0.26 | 0.33* | 0.38* |
Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.
*Notable Preemptions/Schedule Changes
- “GMA3: What You Need to Know” was preempted on Tuesday, April 4 due to ABC News coverage of the arraignment hearing for former President Donald J. Trump. The show’s average is based on four days (Monday, Wednesday, Thursday and Friday).
- “General Hospital” was preempted on Tuesday, April 4 due to ABC News coverage of the arraignment hearing for former President Donald J. Trump. The show’s average is based on four days (Monday, Wednesday, Thursday and Friday).
- “Let’s Make a Deal” was preempted on Tuesday, April 4 due to CBS News coverage of the arraignment hearing for former President Donald J. Trump. The show’s average is based on four days (Monday, Wednesday, Thursday and Friday).
- “NBC News Daily” was retitled to “NBC NEWS DAILY-ND” on Tuesday, April 4 due to NBC News coverage of the arraignment hearing for former President Donald J. Trump and does not factor into the show’s weekly average, which is based on four days (Monday, Wednesday, Thursday and Friday). The Tuesday episode aired for 10 minutes and received a 0.06 rating in Women 18-49 and a 0.13 rating in Women 25-54.
- “The Price is Right” was preempted on Tuesday, April 4 for its first half-hour only due to CBS News coverage of the arraignment hearing for former President Donald J. Trump. The first half hour’s weekly average is based on four days (Monday, Wednesday, Thursday and Friday).
- “The Talk” was preempted on Tuesday, April 4 due to CBS News coverage of the arraignment hearing for former President Donald J. Trump. The show’s average is based on four days (Monday, Wednesday, Thursday and Friday).
- “The View” was retitled to “View-ABC” on Tuesday, April 4 due to ABC News coverage of the arraignment hearing for former President Donald J. Trump. The Tuesday episode aired for 7 minutes and received a 0.32 rating in Women 18-49 and a 0.46 rating in Women 25-54. The Friday, April 7 episode was retitled to “View-ABC” due to Good Friday. Neither retitled episode will factor into the show’s weekly and season averages. The show’s average is based on three days (Monday, Wednesday and Thursday).
- “The Young and the Restless” was preempted on Tuesday, April 4, primarily on the West Coast, due to CBS News coverage of the arraignment hearing for former President Donald J. Trump. The show’s weekly average is based on four days (Monday, Wednesday, Thursday and Friday).
