Need To Know
- “The Bold and the Beautiful” is on track to win the season among soaps in Women 18-49, topping “The Young and the Restless.”
- “Let’s Make a Deal” is seeing the largest season-over-season percentage gain among Households.
- “NBC News Daily” is marking the largest season-over-season percentage gain among Total Viewers.
Excluding “TODAY 3rd Hour” and “TODAY with Jenna & Sheinelle,” with just 10 weeks left to report for the 2025-2026 television season, CBS’ “The Bold and the Beautiful” is on pace to win the crown among soaps in Women 18-49, marking the first time ever it will have ranked No. 1 for a single season among soaps, topping perennial leader “The Young and the Restless.”
Across daytime broadcast, the half-hour show is tied with the first half-hour of “The Price is Right” for second place in the key demographic, each with a 0.3 rating. Meanwhile, there’s a multi-show tie for fourth place with “The View,” “The Young and the Restless,” both half hours of “Let’s Make a Deal,” “General Hospital” and “Beyond the Gates,” each with a 0.2 rating. The second half-hour of “The Price is Right” remains first with a 0.4 rating.
Factoring in Most Current ratings data (September 22, 2025 – July 19, 2026), inclusive of Live+7 (September 22, 2025 – July 10, 2026), Live+3 (July 13-16, 2026) and Live+Same Day (July 17, 2026), “The Bold and the Beautiful” is the only daytime drama series to see significant gains season-over-season among Households (+5%; 1.9 HH rating vs. 1.8 rating) and Total Viewers (+6%; 2.944 million vs. 2.766 million), while remaining flat among Women 25-54 (0.4 rating), and marking the smallest drop among the four network soap operas among Women 25-54 Viewers, down 13% (233,000 vs. 268,000).
Compared to the Most Current ratings data available for the 2024-2025 television season using the equivalent period, “The Bold and the Beautiful” is currently up +178,000 viewers, the largest gain among the four network soap operas and is tied with “The Young and the Restless” among Women 25-54 (0.4 rating), though the hour-long show is down 20% season-over-season (0.4 rating vs. 0.5 rating) and down 17% among Women 25-54 Viewers (262,000 vs. 314,000). Among Households, the folks in Genoa City saw a 5% drop (2.1 rating vs. 2.2 rating), but the show is up +2% among Total Viewers (3.312 million vs. 3.257 million).
“General Hospital” is up 1% among Total Viewers (2.184 million vs. 2.160 million), and so is “Beyond the Gates” (1.773 million vs. 1.755 million). Demographically, however, both soaps have seen significant drops season-over-season among Women 25-54, with both shows down 33% (0.2 rating vs. 0.3 rating), with the long-running ABC soap dropping the most across daytime broadcast among Women 25-54 Viewers (242,000 vs. 342,000), down 29%, while the still relatively new scripted entry is down 24% (259,000 vs. 342,000). Among Households, the two shows are flat season-over-season, with “General Hospital” retaining its 1.4 rating and “Beyond the Gates” keeping its 1.2 rating.
“NBC News Daily” marked the largest percentage gain across daytime broadcast season-over-season among Total Viewers, up +18% (1.391 million vs. 1.181 million), while “GMA3” is up +6% (1.427 million vs. 1.349 million) and “The View” is up +3% (2.636 million vs. 2.563 million). In pure numbers, “NBC News Daily” is currently up +210,000 viewers.
The second half-hour of “Let’s Make a Deal” is up +12% among Total Viewers (2.614 million vs. 2.340 million) and has the largest overall season-over-season gain, up +274,000, tied with the second half-hour of “The Price is Right” (4.422 million vs. 4.148 million), while percentage-wise, the latter is up just 7%. The first half-hour of “Let’s Make a Deal” is up +17% (2.231 million vs. 2.020 million), gaining +211,000 viewers, while the first half-hour of “The Price is Right” is also up +7% (3.917 million vs. 3.645 million), gaining +272,000 viewers.
Wrap-Up
What follows is a breakdown of how the daytime broadcast shows are performing season-to-date according to Most Current ratings data (September 22, 2026 – July 19, 2026) among Women 18-49 rating, Women 25-54 rating, Women 25-54 Viewers, Households and Total Viewers, including season-over-season comparisons, where available.
Note*: Starting with the 2025-2026 television season, Nielsen ratings are based on the Live+Same Day Big Data + Panel model, with figures during the 2024-2025 season based on the former Live+Same Day Panel-only model.
“TODAY 3rd Hour,” “TODAY with Jenna & Sheinelle” and its predecessor, “TODAY with Jenna & Friends,” are excluded from the rankings. Women 18-49 ratings for the 2024-2025 television season were unavailable at press time. Available figures exclude breakouts.
Season-To-Date Rankers (2025-2026)
Women 18-49 Rating (Rounded)
| Rank / Show / Network | 2025-26* |
|---|---|
| 1. The Price is Right 2 (CBS) | 0.4 |
| 2. The Price is Right 1 (CBS) | 0.3 |
| — The Bold and the Beautiful (CBS) | 0.3 |
| 4. The Young and the Restless (CBS) | 0.2 |
| — The View (ABC) | 0.2 |
| — General Hospital (ABC) | 0.2 |
| — Beyond the Gates (CBS) | 0.2 |
| — Let’s Make a Deal 2 (CBS) | 0.2 |
| — Let’s Make a Deal 1 (CBS) | 0.2 |
| 10. NBC News Daily (NBC) | 0.1 |
| — GMA3 (ABC) | 0.1 |
Women 25-54 Rating (Rounded)
| Rank / Show / Network | 2025-2026* | 2024-2025 |
|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.6 | 0.6 |
| 2. The Price is Right 1 (CBS) | 0.5 | 0.5 |
| 3. The Young and the Restless (CBS) | 0.4 | 0.5 |
| — The View (ABC) | 0.4 | 0.3 |
| — The Bold and the Beautiful (CBS) | 0.4 | 0.4 |
| — Let’s Make a Deal 2 (CBS) | 0.4 | 0.3 |
| 7. Beyond the Gates (CBS) | 0.3 | 0.4 |
| — General Hospital (ABC) | 0.3 | 0.4 |
| — Let’s Make a Deal 1 (CBS) | 0.3 | 0.3 |
| 10. NBC News Daily (NBC) | 0.2 | 0.2 |
| — GMA3 (ABC) | 0.2 | 0.2 |
Women 25-54 Viewers
| Rank / Show / Network | 2025-2026* | 2024-2025 |
|---|---|---|
| 1. The Price is Right 2 (CBS) | 358,000 | 353,000 |
| 2. The Price is Right 1 (CBS) | 325,000 | 323,000 |
| 3. The Young and the Restless (CBS) | 262,000 | 314,000 |
| 4. The Bold and the Beautiful (CBS) | 233,000 | 268,000 |
| 5. Let’s Make a Deal 2 (CBS) | 228,000 | 213,000 |
| 6. The View (ABC) | 227,000 | 210,000 |
| 7. Let’s Make a Deal 1 (CBS) | 200,000 | 191,000 |
| 8. Beyond the Gates (CBS) | 178,000 | 238,000 |
| 9. General Hospital (ABC) | 168,000 | 233,000 |
| 10. NBC News Daily (NBC) | 134,000 | 142,000 |
| 11. GMA3 (ABC) | 127,000 | 139,000 |
Households
| Rank / Show / Network | 2025-2026* | 2024-2025 |
|---|---|---|
| 1. The Price is Right 2 (CBS) | 2.7 | 2.6 |
| 2. The Price is Right 1 (CBS) | 2.4 | 2.2 |
| 3. The Young and the Restless (CBS) | 2.1 | 2.2 |
| 4. The Bold and the Beautiful (CBS) | 1.9 | 1.8 |
| 5. The View (ABC) | 1.7 | 1.7 |
| 6. Let’s Make a Deal 2 (CBS) | 1.6 | 1.5 |
| 7. Let’s Make a Deal 1 (CBS) | 1.4 | 1.3 |
| — General Hospital (ABC) | 1.4 | 1.4 |
| 9. Beyond the Gates (CBS) | 1.2 | 1.2 |
| 10. NBC News Daily (NBC) | 0.9 | 0.8 |
| — GMA3 (ABC) | 0.9 | 0.9 |
Total Viewers (In Millions)
| Rank / Show / Network | 2025-2026* | 2024-2025 |
|---|---|---|
| 1. The Price is Right 2 (CBS) | 4,422 | 4,148 |
| 2. The Price is Right 1 (CBS) | 3,917 | 3,645 |
| 3. The Young and the Restless (CBS) | 3,312 | 3,257 |
| 4. The Bold and the Beautiful (CBS) | 2,944 | 2,766 |
| 5. The View (ABC) | 2,636 | 2,563 |
| 6. Let’s Make a Deal 2 (CBS) | 2,614 | 2,340 |
| 7. Let’s Make a Deal 1 (CBS) | 2,231 | 2,020 |
| 8. General Hospital (ABC) | 2,184 | 2,160 |
| 9. Beyond the Gates (CBS) | 1,773 | 1,755 |
| 10. GMA3 (ABC) | 1,427 | 1,349 |
| 11. NBC News Daily (NBC) | 1,391 | 1,181 |
LEGEND
| P = Premiere | R = Repeat | S = Special |
| NR = Not Rated / Not Ranked | N/A = Not Available | * denotes further information |
About Nielsen Ratings
Rating: Estimated percentage of U.S. TV viewers (demographics, households, etc.) tuned in to a specific television program during an average minute.
Methods: As of September 22, 2025, the numbers above are calculated using Live+Same Day Big Data + Panel viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m.
Shift: Beginning August 31, 2020, national ratings include Out-of-Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.