After 57 seasons on television, “Days of our Lives” ended its broadcast television run on NBC during the week of September 5-9, 2022. Beginning Monday, September 12, the soap became a streaming only series, exclusively available to subscribers of Peacock and its premium tier. With only three soaps remaining on daytime broadcast, find out how “Days of our Lives” performed in Total Viewers, Households, Women 18-49 and Women 25-54 rating during its final broadcast television week.
Among Total Viewers, “Days of our Lives” continued to rank fourth among the daytime broadcast soaps, attracting just 1.679 million viewers and 1.1 rating in households, increasing +93,000 viewers week to week and +20,000 viewers compared to the same week last year. Compared to all of daytime broadcast, the soap ranked 10th overall among viewers and tied for 10th in Women 18-49 rating with ”TODAY with Hoda & Jenna” (1.509 million) and reruns of “The Talk” (1.229 million). The soap was also tied for seventh place in Women 25-54 rating, ahead of reruns of “The Talk” and “GMA3: What You Need to Know” (1.424 million).
In the all-important key sales demos, however, the soap tied its series low in Women 18-49 for the second consecutive week, flat with its week ago performance and down -0.1 from the year ago period. “Days of our Lives” averaged a 0.4 rating in Women 25-54, flat week to week and year to year.
Of the six daytime soaps exiting broadcast television since 2009, either by cancellation or a move to another platform, “Days of our Lives” ranks just ahead of “Passions” among Total Viewers during their respective finale weeks.
- “One Life to Live” (2012, ABC) – 3.120 million
- “All My Children” (2011, ABC) – 2.999 million
- ”Guiding Light” (2009, CBS) – 2.602 million
- ”As The World Turns” (2010, CBS) – 2.593 million
- ”Days of our Lives” (2022, NBC) – 1.679 million
- ”Passions” (2007, NBC) – 1.645 million
Like all other daytime broadcast shows for the week, “Days of our Lives” was preempted all or in part on Thursday, September 8 (full) and Friday, September 9 (41 minutes) due to NBC News coverage on the death of Queen Elizabeth II and the ascension of King Charles III. The episodes were made available without interruption on Peacock, giving fans another reason to sign up for the streaming service which is currently selling premium subscriptions for as little as $1.99 a month or $19.99 for an annual plan through the end of September.
A complete look at how daytime broadcast performed during the week of September 5-9, 2022 will be posted shortly.