Beginning Monday, September 12, “Days of our Lives” will conclude its broadcast television run on NBC and will move exclusively to streaming service Peacock, it was announced today. The series will be replaced by “NBC News Daily” in the soap’s former network timeslot.
In making the announcement, the network noted that the flagship series will debut with all-new episodes that will be released daily on Peacock as part of the services premium plan. Previously, the soap had been available to stream without a paid subscription since joining the platform in mid-2020. It became a Peacock exclusive for streaming purposes in July 2021. The soap now joins the spinoff series “Days of our Lives: Beyond Salem” for what is being billed as the ultimate destination for daytime fans.
Since its debut on November 8, 1965, “Days of our Lives” has wracked up 58 Emmy Awards, including its most recent win for Outstanding Daytime Drama Series in 2018, and has received 372 nominations overall. The soap has aired more than 14,000 episodes and had been NBC’s longest-running series. Ken Corday is the executive producer and Albert Alarr is the co-executive producer. Ron Carlivati is the head writer.
With “NBC News Daily,” the network is offering stations a first-of-its-kind, live in most markets mid-day news, an hourlong program anchored by NBC News’ team of journalists, including Kate Snow, Aaron Gilchrist, Vicky Nguyen and Morgan Radford that’ll provide viewers with up-to-the-minute national and international news. NBC stations will also have the option to add local news instead, should they decide to go that route. “NBC News Daily” will also be streamed simultaneously on NBC News NOW and Peacock.
“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” said Mark Lazarus, Chairman, NBCUniversal Television and Streaming. “With a large percentage of the ‘Days of our Lives’ audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.”
NBC-owned stations will announce their specific daytime schedule soon.