THE NUMBERS
During the week of May 2-6, 2022, seven of the 13 daytime broadcast shows saw improvement compared to the same week last year among Total Viewers while another seven shows saw week to week increases. In fact, two shows saw improvement compared to their performance during the comparable week in 2020 when viewing levels were hitting multi-year highs as a result of more people tuning into television during the early stage of the COVID-19 pandemic.
For the week, “The View” (2.339 million) saw the biggest week to week increase in viewers, up +125,000 viewers, followed by the first half-hour of “Let’s Make a Deal” (2.462 million) which was up just +35,000 viewers week to week. Compared to the same week last year, however, both shows were down, albeit not by much. “General Hospital” (2.215 million) was also up week to week, +17,000 viewers, and lost a mere -1,000 viewers compared to the same week last year. Impressively, the series was the only daytime drama series still showing originals during the comparable week in 2020 that managed to be up in viewers compared to two years earlier, +77,000 viewers. “The Talk” (1.572 million) was the only other daytime broadcast series to see increases in viewership compared to their 2020 performance, +29,000 viewers. Compared to the same week in 2021, “The Talk” was up +120,000 viewers.
“TODAY with Hoda & Jenna” (1.473 million) again ranked last in Total Viewers for the week. The series has been hemorrhaging viewers in recent weeks as it’s been trailing perennial last-place finisher “The Talk” in viewers. The fourth-hour extension of “The TODAY Show” still performs decently in the all-important Women 18-49 and Women 25-54 demo ratings, however.
“The Bold and the Beautiful” (3.108 million) marked its sixth week in a row in which it averaged more than three million viewers for the week. The series is up +342,000 viewers compared to the same week last year, the most for any daytime broadcast series, and is up +1.274 million over its comparable 2020 performance when it was airing its second full week of classic episodes (reruns).
“The Young and the Restless” (3.542 million) had the second-largest increase in viewership compared to the same week last year, +272,000 viewers, and also saw an increase of +1.201 million viewers over its 2020 performance when it also aired classic episodes (reruns) for the second full week.
Up week to week and year to year, “Days of our Lives” (1.696 million) was up +15,000 viewers and +120,000 viewers, respectively. “GMA3: What You Need to Know” (1.602 million) was also up week to week and year to year, up +26,000 and +120,000 viewers, respectively.
What follows is a breakdown of how the daytime broadcast shows performed during the week of May 2-6 2022 in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a look at their comparable performance in 2021 and 2020, respectively. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.
Notes: Viewing levels were hitting multi-year highs in 2020 during the initial shutdown of the country due to COVID-19. “The Bold and the Beautiful” and “The Young and the Restless” began their months-long era of classic episodes.**
Comparable 2020 figures for “GMA3: What Need to Know” are based on the performance of “Pandemic: What You Need to Know.” The current iteration was rebranded effective June 2020.
Week Of May 2-6, 2022 Rankers
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | 2021 | 2020 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.5/11 | 0.5 | 0.5 | 0.6 |
| 1. The Price is Right 1 (CBS) | 0.5/10 | 0.4 | 0.5 | 0.6 |
| 3. The Young and the Restless (CBS) | 0.4/8 | 0.4 | 0.4 | 0.3** |
| 3. The Bold and the Beautiful (CBS) | 0.4/7 | 0.4 | 0.4 | 0.2** |
| 3. TODAY 3rd Hour (NBC) | 0.4 | 0.4 | 0.4 | 0.7 |
| 6. Let’s Make a Deal 2 (CBS) | 0.3/7 | 0.3 | 0.3 | 0.5 |
| 6. General Hospital (ABC) | 0.3/6 | 0.3 | 0.4 | 0.4 |
| 6. The View (ABC) | 0.3/7 | 0.3 | 0.4 | 0.4 |
| 6. Let’s Make a Deal 1 (CBS) | 0.3/6 | 0.3 | 0.3 | 0.4 |
| 6. Days of our Lives (NBC) | 0.3/5 | 0.3 | 0.3 | 0.4 |
| 6. TODAY with Hoda & Jenna (NBC) | 0.3 | 0.3 | 0.3 | 0.5 |
| 12. GMA3: What You Need to Know (ABC) | 0.2/5 | 0.2 | 0.3 | 0.3 |
| 12. The Talk (CBS) | 0.2/5 | 0.2 | 0.2 | 0.2 |
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | 2021 | 2020 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.8/12 | 0.8 | 0.8 | 1.0 |
| 2. The Price is Right 1 (CBS) | 0.7/10 | 0.7 | 0.7 | 0.9 |
| 2. The Young and the Restless (CBS) | 0.7/10 | 0.7 | 0.7 | 0.5** |
| 4. The Bold and the Beautiful (CBS) | 0.6/9 | 0.6 | 0.6 | 0.4** |
| 4. TODAY 3rd Hour (NBC) | 0.6 | 0.6 | 0.6 | 1.0 |
| 6. Let’s Make a Deal 2 (CBS) | 0.5/7 | 0.5 | 0.5 | 0.7 |
| 6. General Hospital (ABC) | 0.5/7 | 0.5 | 0.6 | 0.6 |
| 6. Let’s Make a Deal 1 (CBS) | 0.5/7 | 0.4 | 0.5 | 0.6 |
| 6. The View (ABC) | 0.5/7 | 0.4 | 0.5 | 0.7 |
| 10. TODAY with Hoda & Jenna (NBC) | 0.4 | 0.4 | 0.4 | 0.7 |
| 10. Days of our Lives (NBC) | 0.4/5 | 0.4 | 0.4 | 0.7 |
| 10. The Talk (CBS) | 0.4/5 | 0.3 | 0.3 | 0.3 |
| 13. GMA3: What You Need to Know (ABC) | 0.3/5 | 0.3 | 0.4 | 0.5 |
Households
| Rank / Show / Network | Last Week | 2021 | 2020 | |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 2.9/14 | 2.9 | 2.8 | 3.9 |
| 2. The Price is Right 1 (CBS) | 2.6/13 | 2.6 | 2.5 | 3.6 |
| 3. The Young and the Restless (CBS) | 2.4/11 | 2.4 | 2.3 | 1.8** |
| 4. The Bold and the Beautiful (CBS) | 2.1/10 | 2.1 | 1.9 | 1.4** |
| 5. Let’s Make a Deal 2 (CBS) | 1.8/9 | 1.8 | 1.9 | 2.6 |
| 6. Let’s Make a Deal 1 (CBS) | 1.6/8 | 1.6 | 1.6 | 2.2 |
| 6. The View (ABC) | 1.6/8 | 1.5 | 1.7 | 2.2 |
| 8. General Hospital (ABC) | 1.5/7 | 1.5 | 1.5 | 1.6 |
| 9. TODAY 3rd Hour (NBC) | 1.4 | 1.4 | 2.1 | |
| 10. Days of our Lives (NBC) | 1.2/5 | 1.1 | 1.1 | 1.4 |
| 11. GMA3: What You Need to Know (ABC) | 1.0/5 | 1.0 | 1.0 | 1.4 |
| 11. The Talk (CBS) | 1.0/5 | 1.0 | 1.0 | 1.2 |
| 11. TODAY with Hoda & Jenna (NBC) | 1.0 | 1.0 | 1.4 |
Total Viewers
| Rank / Show / Network | This Week | Last Week | 2021 | 2020 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 4,546,000 | 4,617,000 | 4,314,000 | 5,520,000 |
| 2. The Price is Right 1 (CBS) | 3,950,000 | 4,035,000 | 3,802,000 | 5,103,000 |
| 3. The Young and the Restless (CBS) | 3,542,000 | 3,580,000 | 3,270,000 | 2,341,000** |
| 4. The Bold and the Beautiful (CBS) | 3,108,000 | 3,179,000 | 2,766,000 | 1,834,000** |
| 5. Let’s Make a Deal 2 (CBS) | 2,799,000 | 2,809,000 | 2,888,000 | 3,638,000 |
| 6. Let’s Make a Deal 1 (CBS) | 2,462,000 | 2,427,000 | 2,473,000 | 3,026,000 |
| 7. The View (ABC) | 2,339,000 | 2,214,000 | 2,399,000 | 2,882,000 |
| 8. General Hospital (ABC) | 2,215,000 | 2,198,000 | 2,216,000 | 2,138,000 |
| 9. TODAY 3rd Hour (NBC) | 2,012,000 | 2,010,000 | N/A | 2,855,000 |
| 10. Days of our Lives (NBC) | 1,696,000 | 1,681,000 | 1,576,000 | 1,993,000 |
| 11. GMA3: What You Need to Know (ABC) | 1,602,000 | 1,576,000 | 1,482,000 | 1,842,000 |
| 12. The Talk (CBS) | 1,572,000 | 1,577,000 | 1,324,000 | 1,543,000 |
| 13. TODAY with Hoda & Jenna (NBC) | 1,473,000 | 1,456,000 | N/A | 1,936,000 |
Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m. – 3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.
*Notable Preemptions/Schedule Changes
- “The Bold and the Beautiful” was preempted on the West Coast only on Wednesday, May 4 due to CBS Sports coverage of the “UEFA Champions League” soccer games.
- “Let’s Make a Deal” was preempted on the West Coast only on Wednesday, May 4 due to CBS Sports coverage of the “UEFA Champions League” soccer games, specifically in markets where it regularly airs after “The Talk.” The show’s weekly average is based on four days (Monday, Tuesday, Thursday, and Friday).
- “The Talk” was preempted nationally on Wednesday, May 4 due to CBS Sports coverage of the “UEFA Champions League” soccer games. The show’s weekly average is based on four days (Monday, Tuesday Thursday, and Friday).
- “TODAY 3rd Hour” was retitled to “TODAY Show II-ALT” on Tuesday, May 3 due to President Biden’s remarks on the Supreme Court. The episode was excluded from the show’s weekly and season average. The show’s average is based on four days (Monday, Wednesday, Thursday and Friday).
- “TODAY with Hoda & Jenna” was retitled to “TODAY Hoda & Jenna-HJ” on Tuesday, May 3 due to President Biden’s remarks on the Supreme Court. The episode was excluded from the show’s weekly and season average. The show’s average is based on four days (Monday, Wednesday, Thursday and Friday).
- “The Young and the Restless” was preempted on the West Coast only on Wednesday, May 4 due to CBS Sports coverage of the “UEFA Champions League” soccer games.
