THE NUMBERS
UPDATE: Ratings for the comparable week in 2021 have now been added to each respective chart below. Ratings for the comparable week in 2020 (week of January 27-31, 2020) were not available as most daytime broadcast shows were preempted all or in part due to the Impeachment Trial of President Donald J. Trump causing lower than average numbers for the few shows that did air.
Compared to the same week in 2021, the CBS game shows “The Price is Right” and “Let’s Make a Deal,” along with the soaps “The Young and the Restless,” “The Bold and the Beautiful” and “General Hospital” were on par or above their year ago numbers among Total Viewers. “TODAY with Hoda & Jenna” and “The Talk” were also up year to year in viewers. Demographically, both half hours of “Let’s Make a Deal” rated the same or higher in Women 18-49 and Women 25-54 rating vs the show’s performance in 2021.
PREVIOUS: The week of January 24-28, 2022 found most daytime broadcast shows falling down to earth in Total Viewers and both the Women 18-49 and Women 25-54 demographics compared to the season highs achieved one week earlier, according to newly released data from Nielsen. Only “The Bold and the Beautiful” and “General Hospital” managed to gain viewers week to week.
Remaining at the top in both Women 18-49 and Women 25-54 rating, “The Price is Right” had the steepest fall week to week in the latter demo (-0.14 and -0.13 for part two and part one, respectively), while the second half-hour of “Let’s Make a Deal” dropped the most week to week in Women 18-49 rating (-0.09). Even still, the first half-hour of “The Price is Right” led the charts with a 0.52 rating in Women 18-49 and a 0.74 rating in Women 25-54. It was followed by the first half-hour which averaged a 0.44 rating in Women 18-49 and a 0.64 rating in Women 25-54 (tie with “The Young and the Restless”). “TODAY 3rd Hour” placed third in Women 18-49 with a 0.40 rating while ranking fourth in Women 25-54 with a 0.61 rating.
After hitting season highs one week earlier, “Days of our Lives” fell a bit while still managing to hold off “GMA3: What You Need to Know” and “The Talk” in Total Viewers (1.773 million), Women 18-49 (0.25 rating) and Women 25-54 (0.38 rating).
The second half-hour of “Let’s Make a Deal” continues to hold onto the number four spot among Total Viewers, this week with 3.122 million viewers. “The Bold and the Beautiful” closed out the top five with 2.961 million viewers.
What follows is a breakdown of how the daytime broadcast shows performed during the week of January 24-28, 2022 in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a look at their performance in 2021 and 2020, respectively (when available). A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.
Note: Total Viewers and Households for “TODAY 3rd Hour” was not available at press time which currently skews the rankings in each respective category. Additionally, Households for “TODAY with Hoda & Jenna” were not available at press time, also skewing the rankings in the category. Comparison ratings for last year and 2020 were unavailable at press time.
Week Of January 17-21, 2022 Rankers
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | Last Year | 2020 W18-49 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.52 | 0.59 | 0.58 | N/A |
| 2. The Price is Right 1 (CBS) | 0.44 | 0.51 | 0.49 | N/A |
| 3. TODAY 3rd Hour (NBC) | 0.40 | 0.49 | 0.49 | N/A |
| 4. The Young and the Restless (CBS) | 0.38 | 0.42 | 0.47 | N/A |
| 5. Let’s Make a Deal 2 (CBS) | 0.37 | 0.46 | 0.36 | N/A |
| 6. Let’s Make a Deal 1 (CBS) | 0.34 | 0.38 | 0.30 | N/A |
| 7. The Bold and the Beautiful (CBS) | 0.33 | 0.35 | 0.42 | N/A |
| 8. The View (ABC) | 0.31 | 0.37 | 0.40 | N/A |
| 8. TODAY with Hoda & Jenna (NBC) | 0.31 | 0.37 | 0.36 | N/A |
| 10. General Hospital (ABC) | 0.30 | 0.36 | 0.39 | N/A |
| 11. Days of our Lives (NBC) | 0.25 | 0.29 | 0.35 | N/A |
| 12. GMA3: What You Need to Know (ABC) | 0.24 | 0.29 | 0.35 | N/A |
| 13. The Talk (CBS) | 0.23 | 0.25 | 0.25 | N/A |
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | Last Year | 2020 W25-54 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.74 | 0.88 | 0.85 | N/A |
| 2. The Price is Right 1 (CBS) | 0.64 | 0.77 | 0.72 | N/A |
| 2. The Young and the Restless (CBS) | 0.64 | 0.67 | 0.73 | N/A |
| 4. TODAY 3rd Hour (NBC) | 0.61 | 0.72 | 0.72 | N/A |
| 5. The Bold and the Beautiful (CBS) | 0.55 | 0.57 | 0.68 | N/A |
| 6. Let’s Make a Deal 2 (CBS) | 0.53 | 0.62 | 0.54 | N/A |
| 7. General Hospital (ABC) | 0.51 | 0.57 | 0.64 | N/A |
| 8. Let’s Make a Deal 1 (CBS) | 0.47 | 0.52 | 0.47 | N/A |
| 9. TODAY with Hoda & Jenna (NBC) | 0.46 | 0.55 | 0.53 | N/A |
| 10. The View (ABC) | 0.44 | 0.50 | 0.65 | N/A |
| 11. Days of our Lives (NBC) | 0.38 | 0.42 | 0.49 | N/A |
| 12. GMA3: What You Need to Know (ABC) | 0.36 | 0.43 | 0.53 | N/A |
| 13. The Talk (CBS) | 0.32 | 0.37 | 0.41 | N/A |
Households
| Rank / Show / Network | This Week | Last Week | Last Year | 2020 Households |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 3.2 | 3.4 | 3.3 | N/A |
| 2. The Price is Right 1 (CBS) | 2.8 | 3.0 | 2.9 | N/A |
| 3. The Young and the Restless (CBS) | 2.4 | 2.5 | 2.3 | N/A |
| 4. Let’s Make a Deal 2 (CBS) | 2.0 | 2.1 | 2.1 | N/A |
| 4. The Bold and the Beautiful (CBS) | 2.0 | 2.0 | 2.1 | N/A |
| 6. Let’s Make a Deal 1 (CBS) | 1.8 | 1.8 | 1.8 | N/A |
| 7. The View (ABC) | 1.7 | 1.7 | 2.2 | N/A |
| 8. General Hospital (ABC) | 1.5 | 1.5 | 1.6 | N/A |
| 9. Days of our Lives (NBC) | 1.2 | 1.3 | 1.3 | N/A |
| 9. GMA3: What You Need to Know (ABC) | 1.2 | 1.2 | 1.3 | N/A |
| 11. The Talk (CBS) | 1.1 | 1.1 | 1.0 | N/A |
| . TODAY 3rd Hour (NBC) | N/A | N/A | 1.7 | N/A |
| . TODAY with Hoda & Jenna (NBC) | N/A | N/A | 1.2 | N/A |
Total Viewers
| Rank / Show / Network | This Week | Last Week | Last Year | 2020 Viewers |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 4,964,000 | 5,289,000 | 4,936,000 | N/A |
| 2. The Price is Right 1 (CBS) | 4,335,000 | 4,701,000 | 4,339,000 | N/A |
| 3. The Young and the Restless (CBS) | 3,524,000 | 3,672,000 | 3,341,000 | N/A |
| 4. Let’s Make a Deal 2 (CBS) | 3,122,000 | 3,279,000 | 3,172,000 | N/A |
| 5. The Bold and the Beautiful (CBS) | 2,961,000 | 2,955,000 | 2,946,000 | N/A |
| 6. Let’s Make a Deal 1 (CBS) | 2,759,000 | 2,810,000 | 2,690,000 | N/A |
| 7. The View (ABC) | 2,338,000 | 2,472,000 | 2,975,000 | N/A |
| 8. General Hospital (ABC) | 2,195,000 | 2,184,000 | 2,176,000 | N/A |
| 9. TODAY with Hoda & Jenna (NBC) | 1,794,000 | 1,954,000 | 1,636,000 | N/A |
| 10. Days of our Lives (NBC) | 1,773,000 | 1,909,000 | 1,804,000 | N/A |
| 11. GMA3: What You Need to Know (ABC) | 1,676,000 | 1,798,000 | 1,822,000 | N/A |
| 12. The Talk (CBS) | 1,580,000 | 1,623,000 | 1,530,000 | N/A |
| . TODAY 3rd Hour (NBC) | N/A | N/A | 2,397,000 | N/A |
*Notable Preemptions/Schedule Changes
- “TODAY with Hoda & Jenna” was retitled to “TDY Hoda & Jenna-HJ” on Thursday, January 27. Ratings for the episode did not factor into the show’s weekly average and will not count in the show’s season average. The episode averaged a 0.35 rating in Women 18-49 and a 0.50 in Women 25-54.
