THE NUMBERS
Despite one of its best weeks so far this season in terms of increasing both week to week and year to year in the Women 18-49 and Women 25-54 demographics, unfortunately, “The Young and the Restless” still managed to hit a new season low in Total Viewers. Just 3.404 million viewers watched the happenings in Genoa City during the week of December 6-10, 2021.
The show hit its previous season low one week earlier when 3.409 million viewers tuned in. Compared to the same week last year, “Y&R” saw an increase of +434,000 viewers, the biggest year to year gain of any daytime broadcast series, ahead of “The Bold and the Beautiful” (+262,000 viewers), “Days of our Lives” (+65,000 viewers) and “TODAY with Hoda & Jenna” (+14,000 viewers). For the week, “Y&R” remained in third place in viewers and households while retaining its third-place position in Women 18-49 rating and its second-place spot in Women 25-54 rating.
Flat week to week in Women 18-49 (0.26 rating) and down just -0.01 in Women 25-54 (0.37 vs 0.38 rating), “DAYS” held most of its week ago season high numbers in Total Viewers with 1.715 million viewers watching what’s been going on in Salem. The soap was down -1,000 viewers week to week and managed an increase of +65,000 compared to the same week last year. In fact, “DAYS” beat “TODAY with Hoda & Jenna” in Total Viewers (1.715 million vs 1.651 million). One week earlier, the two were separated by just 1,000 viewers with “TODAY” holding a slight edge. In the all-important sales demos, the NBC News extension of the venerable “TODAY” franchise beat the soap (0.34 vs 0.26 rating in Women 18-49; 0.48 vs 0.37 rating in Women 25-54) while tying “B&B” for fifth place in Women 18-49 (0.34 rating) and ranking eighth overall in Women 25-54 (0.48 rating).
Last week “The Price is Right” hit a season low in both Women 18-49 and Women 25-54 rating, and the second half-hour hit a season low in Total Viewers. This week, both half hours hit a new season low in Women 18-49 rating and in Total Viewers. The second half-hour attracted 4.229 million viewers while the first half-hour attracted 3.827 million viewers. The show was slightly down or flat in Women 18-49 week to week while seeing a bigger bump in Women 25-54 rating.
While losing the most viewers year to year due to its election-infused coverage during the same period last year, “The View” managed to improve over its 2019 numbers, up +1,000 viewers. “GMA3: What You Need to Know” hit a new season low in Women 25-54 (0.29 rating) and is now ranked 13th for the season in the demo after tying with “The Talk.” The current iteration of “GMA3” is still an improvement over “GMA3: Strahan, Sara & Keke,” albeit in Total Viewers only (1.514 million in 2021 vs 1.404 million in 2019).
Keeping steady in the 2.1 million viewer range for the fifth time in six weeks, “General Hospital” saw an erosion of -0.03 in both Women 18-49 and Women 25-54 rating compared one week earlier. Still, the soap managed to outpace its 2019 performance in Total Viewers (2.131 million vs 2.040 million).
What follows is a breakdown of how the daytime broadcast shows performed for the week of December 6-10, 2021 in Women 25-54 rating, Women 18-49 rating, Households and Total Viewers, including a look at their performance in 2020 and 2019, respectively. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon. The 2021-2022 television season began with the week of September 20-24, 2021.
Week of December 6-10, 2021 Rankers
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | Last Year | 2019 Figures |
|---|---|---|---|---|
| 1. TODAY 3rd Hour (NBC) | 0.42 | 0.42 | 0.47 | 0.52 |
| 2. The Price is Right 2 (CBS) | 0.41 | 0.42 | 0.55 | 0.57 |
| 3. The Young and the Restless (CBS) | 0.39 | 0.38 | 0.37 | 0.44 |
| 4. The Price is Right 1 (CBS) | 0.38 | 0.38 | 0.50 | 0.53 |
| 5. Let’s Make a Deal 2 (CBS) | 0.34 | 0.34 | 0.34 | 0.42 |
| 5. The Bold and the Beautiful (CBS) | 0.34 | 0.32 | 0.36 | 0.41 |
| 5. TODAY with Hoda & Jenna (NBC) | 0.34 | 0.30 | 0.36 | 0.39 |
| 8. The View (ABC) | 0.31 | 0.34 | 0.44 | 0.36 |
| 8. General Hospital (ABC) | 0.31 | 0.34 | 0.41 | 0.41 |
| 10. Let’s Make a Deal 1 (CBS) | 0.28 | 0.31 | 0.30 | 0.35 |
| 11. Days of our Lives (NBC) | 0.26 | 0.26 | 0.34 | 0.42 |
| 12. The Talk (CBS) | 0.22 | 0.22 | 0.25 | 0.29 |
| 13. GMA3: What You Need to Know (ABC) | 0.21 | 0.23 | 0.35 | 0.27 |
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | Last Year | 2019 Figures |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.67 | 0.64 | 0.83 | 0.83 |
| 2. The Young and the Restless (CBS) | 0.65 | 0.60 | 0.62 | 0.74 |
| 3. The Price is Right 1 (CBS) | 0.62 | 0.58 | 0.73 | 0.76 |
| 4. TODAY 3rd Hour (NBC) | 0.61 | 0.60 | 0.73 | 0.79 |
| 5. The Bold and the Beautiful (CBS) | 0.58 | 0.52 | 0.62 | 0.69 |
| 6. Let’s Make a Deal 2 (CBS) | 0.54 | 0.51 | 0.49 | 0.57 |
| 7. General Hospital (ABC) | 0.49 | 0.52 | 0.60 | 0.63 |
| 8. TODAY with Hoda & Jenna (NBC) | 0.48 | 0.44 | 0.54 | 0.59 |
| 9. Let’s Make a Deal 1 (CBS) | 0.45 | 0.46 | 0.42 | 0.50 |
| 10. The View (ABC) | 0.44 | 0.47 | 0.63 | 0.54 |
| 11. Days of our Lives (NBC) | 0.37 | 0.38 | 0.46 | 0.62 |
| 12. The Talk (CBS) | 0.34 | 0.32 | 0.39 | 0.46 |
| 13. GMA3: What You Need to Know (ABC) | 0.29 | 0.31 | 0.49 | 0.40 |
Households
| Rank / Show / Network | This Week | Last Week | Last Year | 2019 Figures |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 2.8 | 2.7 | 3.0 | 3.4 |
| 2. The Price is Right 1 (CBS) | 2.5 | 2.5 | 2.7 | 3.0 |
| 3. The Young and the Restless (CBS) | 2.3 | 2.3 | 2.1 | 2.5 |
| 4. The Bold and the Beautiful (CBS) | 2.0 | 2.0 | 1.9 | 2.2 |
| 5. Let’s Make a Deal 2 (CBS) | 1.8 | 1.8 | 1.9 | 2.1 |
| 6. The View (ABC) | 1.6 | 1.7 | 2.2 | 1.8 |
| 6. Let’s Make a Deal 1 (CBS) | 1.6 | 1.6 | 1.7 | 1.9 |
| 6. TODAY 3rd Hour (NBC) | 1.6 | 1.6 | 1.7 | 1.9 |
| 9. General Hospital (ABC) | 1.5 | 1.5 | 1.6 | 1.6 |
| 10. Days of our Lives (NBC) | 1.2 | 1.2 | 1.2 | 1.4 |
| 10. TODAY with Hoda & Jenna (NBC) | 1.2 | 1.2 | 1.2 | 1.3 |
| 12. GMA3: What You Need to Know (ABC) | 1.0 | 1.1 | 1.3 | 1.1 |
| 12. The Talk (CBS) | 1.0 | 1.0 | 1.0 | 1.5 |
Total Viewers
| Rank / Show / Network | This Week | Last Week | Last Year | 2019 Figures |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 4,229,000 | 4,297,000 | 4,620,000 | 4,756,000 |
| 2. The Price is Right 1 (CBS) | 3,827,000 | 3,871,000 | 4,106,000 | 4,211,000 |
| 3. The Young and the Restless (CBS) | 3,404,000 | 3,409,000 | 2,970,000 | 3,439,000 |
| 4. The Bold and the Beautiful (CBS) | 2,888,000 | 2,870,000 | 2,626,000 | 2,926,000 |
| 5. Let’s Make a Deal 2 (CBS) | 2,872,000 | 2,866,000 | 2,886,000 | 2,924,000 |
| 6. Let’s Make a Deal 1 (CBS) | 2,445,000 | 2,479,000 | 2,476,000 | 2,548,000 |
| 7. The View (ABC) | 2,309,000 | 2,348,000 | 2,883,000 | 2,308,000 |
| 8. TODAY 3rd Hour (NBC) | 2,247,000 | 2,224,000 | 2,335,000 | 2,480,000 |
| 9. General Hospital (ABC) | 2,131,000 | 2,132,000 | 2,190,000 | 2,040,000 |
| 10. Days of our Lives (NBC) | 1,715,000 | 1,716,000 | 1,650,000 | 1,874,000 |
| 11. TODAY with Hoda & Jenna (NBC) | 1,651,000 | 1,717,000 | 1,637,000 | 1,714,000 |
| 12. GMA3: What You Need to Know (ABC) | 1,514,000 | 1,552,000 | 1,782,000 | 1,404,000 |
| 13. The Talk (CBS) | 1,428,000 | 1,394,000 | 1,415,000 | 1,889,000 |
Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.
*Notable Preemptions/Schedule Changes
- The second half-hour of “Let’s Make a Deal” aired for just 10 minutes on Thursday, December 9.
- “TODAY 3rd Hour” was retitled to “TODAY 3rd Hour-ALT” or “TODAY 3rd Hour-NBC” due to NBC News live coverage of the Bob Dole memorial service. The show’s weekly average is based on four days (Monday, December 6-Thursday, December 9). On Friday, December 10, the retitled and abbreviated edition of the show aired for 51 minutes and received a 0.26 rating in Women 18-49 and a 0.37 rating in Women 25-54.
- “TODAY with Hoda & Jenna” was preempted on Friday, December 10 due to NBC News live coverage of the Bob Dole memorial service. The show’s weekly average is based on four days (Monday, December 6-Thursday, December 9).
- “The View” was retitled to “VIEW-ALT” or “VIEW-ABC” due to ABC News live coverage of the Bob Dole memorial service. The show’s weekly average is based on four days (Monday, December 6-Thursday, December 9). On Friday, December 10, the retitled and abbreviated edition of the show aired for 33 minutes and received a 0.37 rating in Women 18-49 and a 0.48 rating in Women 25-54.
