Daytime Broadcast Ratings: Week of October 25-29, 2021

THE NUMBERS

The week of October 25-29, 2021 was a good one for most daytime broadcast shows as every series was up substantially week-to-week in Total Viewers with the exception of “The Young and the Restless” and “The Bold and the Beautiful” which were down -111,000 viewers and down -8,000 viewers, respectively, compared to one week earlier. Compared to the same week last year, however, the two gained the most with an increase of +370,000 viewers for “Y&R” and an increase of +251,000 for “B&B.”

In addition to the two CBS soaps, “General Hospital” and “The Talk” were the only other daytime broadcast shows to see increases year-to-year in Total Viewers (+169,000 viewers for “GH”; +12,000 viewers for “The Talk”). In fact, “The Talk” saw its best numbers in eight months with 1.526 million viewers tuning in last week. Clearly, the addition of Natalie Morales has infused some much needed good news for the show which entered its 12th season in September. Overall, “GMA3: What You Need to Know” saw the largest increase in Total Viewers week-to-week, up +148,000 viewers, while “The View” again saw the largest decrease year-to-year, down -542,000 viewers.

In Women 25-54 rating, only “Y&R” and the first half-hour of “Let’s Make a Deal” saw a decline week-to-week while the other shows saw increases led by “GMA3” (+0.10), “TODAY with Hoda & Jenna” (+0.07), “GH” (+0.06), “The View” and “TODAY 3rd Hour” (+0.05 each). Year-to-year all daytime broadcast shows saw declines in the demo with the second half-hour of “The Price is Right” falling the most (-0.19) followed by the first half-hour of the game show (-0.16), “The View” (-0.12), “Days of our Lives” (-0.10) and the second half-hour of “Let’s Make a Deal” (-0.10).

In Women 18-49 rating, “The Talk” was the only daytime broadcast series up year-to-year while “B&B” and “TODAY with Hoda & Jenna” were flat. All other shows were down. Week-to-week “GMA3” and “TODAY with Hoda & Jenna” saw the biggest gains (+0.07 each) followed by “The Talk” and “TODAY 3rd Hour” (+0.05 each).

What follows is a breakdown of how the daytime broadcast shows performed for the week of October 25-29, 2021 in Women 25-54 rating, Women 18-49 rating, Households and Total Viewers. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.

Week of October 25-29, 2021 Rankers

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	Last Year
1. The Price is Right 2 (CBS)	0.70	0.68	0.89
2. The Young and the Restless (CBS)	0.64	0.65	0.72
2. The Price is Right 1 (CBS)	0.64	0.62	0.80
4. TODAY 3rd Hour (NBC)	0.62	0.57	0.68
5. The Bold and the Beautiful (CBS)	0.59	0.55	0.63
6. General Hospital (ABC)	0.54	0.48	0.57
7. Let’s Make a Deal 2 (CBS)	0.52	0.52	0.62
8. TODAY with Hoda & Jenna (NBC)	0.49	0.42	0.51
9. The View (ABC)	0.48	0.43	0.60
10. Let’s Make a Deal 1 (CBS)	0.45	0.47	0.52
11. GMA3: What You Need to Know (ABC)	0.41	0.31	0.44
12. Days of our Lives (NBC)	0.37	0.36	0.47
13. The Talk (CBS)	0.36	0.32	0.40

^{_{Source: Nielsen}}

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	Last Year
1. The Price is Right 2 (CBS)	0.44	0.46	0.61
2. The Price is Right 1 (CBS)	0.41	0.41	0.55
2. TODAY 3rd Hour (NBC)	0.41	0.36	0.45
4. The Young and the Restless (CBS)	0.38	0.40	0.42
5. Let’s Make a Deal 2 (CBS)	0.36	0.36	0.43
6. The Bold and the Beautiful (CBS)	0.34	0.32	0.34
7. General Hospital (ABC)	0.33	0.29	0.35
7. TODAY with Hoda & Jenna (NBC)	0.33	0.26	0.33
9. Let’s Make a Deal 1 (CBS)	0.32	0.33	0.36
10. The View (ABC)	0.31	0.28	0.36
11. Days of our Lives (NBC)	0.27	0.25	0.33
12. GMA3: What You Need to Know (ABC)	0.26	0.19	0.28
13. The Talk (CBS)	0.25	0.20	0.24

^{_{Source: Nielsen}}

Households

Rank / Show / Network	This Week	Last Week	Last Year
1. The Price is Right 2 (CBS)	2.9	2.8	3.3
2. The Price is Right 1 (CBS)	2.6	2.5	2.9
3. The Young and the Restless (CBS)	2.4	2.5	2.3
4. The Bold and the Beautiful (CBS)	2.0	2.0	2.0
5. Let’s Make a Deal 2 (CBS)	1.9	1.8	2.1
6. The View (ABC)	1.7	1.7	2.2
7. Let’s Make a Deal 1 (CBS)	1.6	1.6	1.8
7. TODAY 3rd Hour (NBC)	1.6	1.5	1.6
9. General Hospital (ABC)	1.5	1.5	1.5
10. Days of our Lives (NBC)	1.2	1.1	1.2
11. GMA3: What You Need to Know (ABC)	1.1	1.0	1.2
11. TODAY with Hoda & Jenna (NBC)	1.1	N/A	1.1
13. The Talk (CBS)	1.0	1.0	1.1

^{_{Source: Nielsen}}

Total Viewers

Rank / Show / Network	This Week	Last Week	Last Year
1. The Price is Right 2 (CBS)	4,533,000	4,444,000	4,943,000
2. The Price is Right 1 (CBS)	4,012,000	3,952,000	4,386,000
3. The Young and the Restless (CBS)	3,527,000	3,638,000	3,157,000
4. The Bold and the Beautiful (CBS)	2,974,000	2,982,000	2,723,000
5. Let’s Make a Deal 2 (CBS)	2,919,000	2,830,000	3,132,000
6. Let’s Make a Deal 1 (CBS)	2,530,000	2,503,000	2,654,000
7. The View (ABC)	2,437,000	2,326,000	2,979,000
8. TODAY 3rd Hour (NBC)	2,302,000	N/A	2,251,000
9. General Hospital (ABC)	2,231,000	2,180,000	2,062,000
10. Days of our Lives (NBC)	1,673,000	1,583,000	1,689,000
11. GMA3: What You Need to Know (ABC)	1,657,000	1,509,000	1,741,000
12. TODAY with Hoda & Jenna (NBC)	1,637,000	N/A	1,528,000
13. The Talk (CBS)	1,526,000	1,496,000	1,514,000

^{_{Source: Nielsen}}

Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television

*Notable Preemptions/Schedule Changes

The second half-hour of “The Price is Right” aired for just 12 minutes on Thursday, October 28 due to coverage of President Biden’s remarks on his economic agenda.

“The View” was retitled on Thursday, October 28 due to ABC News’ coverage of President Biden’s remarks on his economic agenda. Ratings for the episode are excluded from the show’s weekly average. The episode was retitled “VIEW-ALT” or “VIEW-ABC” as a result. For comparison purposes only, the episode averaged a 0.41 rating in Women 25-54 and a 0.32 rating in Women 18-49.