THE NUMBERS
On Monday, November 1 and Friday, November 5, several daytime broadcast shows were preempted all or in part due to network news coverage of President Biden’s press conference at COP26 and the memorial service of Colin Powell. As a result, during the week of November 1-5, 2021 there were massive losses among Total Viewers compared to one week earlier. In the demos, only “The Young and the Restless,” “The Bold and the Beautiful” and the two half hours of “The Price is Right” managed to show improvement compared to the week of October 25-29, 2021.
Compared to the same week last year, all daytime broadcast shows again saw losses in Women 25-54 and Women 18-49 rating with the exception of “B&B” in the latter demo. The soap was flat year to year in Women 18-49 with a 0.36 rating. In Total Viewers, only “Y&R,” “B&B” and “General Hospital” saw improvements over their performance in 2020. “Y&R” was up +288,000 viewers, “B&B” was up +157,000 viewers and “GH” was up +11,000 viewers.
“The Talk” attracted its lowest audience since the week of October 4-8, 2021 with just 1.404 million viewers tuning in, marking the show’s lowest ratings so far this season with all five permanent co-hosts on deck. Natalie Morales joined the panel during the week of October 11-15, 2021.
What follows is a breakdown of how the daytime broadcast shows performed for the week of November 1-5, 2021 in Women 25-54 rating, Women 18-49 rating, Households and Total Viewers. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.
Week of November 1-5, 2021 Rankers
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | Last Year |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.76 | 0.70 | 0.87 |
| 2. The Young and the Restless (CBS) | 0.68 | 0.64 | 0.72 |
| 3. The Price is Right 1 (CBS) | 0.66 | 0.64 | 0.81 |
| 4. The Bold and the Beautiful (CBS) | 0.60 | 0.59 | 0.64 |
| 5. TODAY 3rd Hour (NBC) | 0.56 | 0.62 | 0.91 |
| 6. General Hospital (ABC) | 0.52 | 0.54 | 0.60 |
| 7. Let’s Make a Deal 2 (CBS) | 0.50 | 0.52 | 0.61 |
| 8. TODAY with Hoda & Jenna (NBC) | 0.46 | 0.49 | 0.58 |
| 9. Let’s Make a Deal 1 (CBS) | 0.45 | 0.45 | 0.54 |
| 10. The View (ABC) | 0.43 | 0.48 | 0.75 |
| 11. GMA3: What You Need to Know (ABC) | 0.35 | 0.41 | 0.58 |
| 12. Days of our Lives (NBC) | 0.34 | 0.37 | 0.46 |
| 13. The Talk (CBS) | 0.33 | 0.36 | 0.42 |
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | Last Year |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.49 | 0.44 | 0.58 |
| 2. The Price is Right 1 (CBS) | 0.43 | 0.41 | 0.53 |
| 3. The Young and the Restless (CBS) | 0.39 | 0.38 | 0.43 |
| 4. TODAY 3rd Hour (NBC) | 0.36 | 0.41 | 0.65 |
| 4. The Bold and the Beautiful (CBS) | 0.36 | 0.34 | 0.36 |
| 6. Let’s Make a Deal 2 (CBS) | 0.31 | 0.36 | 0.39 |
| 7. TODAY with Hoda & Jenna (NBC) | 0.30 | 0.33 | 0.42 |
| 7. The View (ABC) | 0.30 | 0.31 | 0.46 |
| 9. General Hospital (ABC) | 0.29 | 0.33 | 0.38 |
| 10. Let’s Make a Deal 1 (CBS) | 0.28 | 0.32 | 0.35 |
| 11. GMA3: What You Need to Know (ABC) | 0.24 | 0.26 | 0.38 |
| 12. Days of our Lives (NBC) | 0.23 | 0.27 | 0.31 |
| 13. The Talk (CBS) | 0.21 | 0.25 | 0.26 |
Households
| Rank / Show / Network | This Week | Last Week | Last Year |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 2.9 / 14 | 2.9 | 3.0 |
| 2. The Price is Right 1 (CBS) | 2.6 / 12 | 2.6 | 2.8 |
| 3. The Young and the Restless (CBS) | 2.4 / 11 | 2.4 | 2.2 |
| 4. The Bold and the Beautiful (CBS) | 2.0 / 9 | 2.0 | 1.9 |
| 5. Let’s Make a Deal 2 (CBS) | 1.8 / 9 | 1.9 | 2.1 |
| 6. The View (ABC) | 1.6 / 8 | 1.7 | 2.3 |
| 6. Let’s Make a Deal 1 (CBS) | 1.6 / 8 | 1.6 | 1.8 |
| 8. General Hospital (ABC) | 1.5 / 6 | 1.5 | 1.5 |
| 8. TODAY 3rd Hour (NBC) | 1.5 | 1.6 | 2.0 |
| 10. Days of our Lives (NBC) | 1.1 / 5 | 1.2 | 1.3 |
| 10. TODAY with Hoda & Jenna (NBC) | 1.1 | 1.1 | 1.2 |
| 12. GMA3: What You Need to Know (ABC) | 1.0 / 5 | 1.1 | 1.3 |
| 12. The Talk (CBS) | 1.0 / 4 | 1.0 | 1.1 |
Total Viewers
| Rank / Show / Network | This Week | Last Week | Last Year |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 4,495,000 | 4,533,000 | 4,568,000 |
| 2. The Price is Right 1 (CBS) | 3,945,000 | 4,012,000 | 4,137,000 |
| 3. The Young and the Restless (CBS) | 3,414,000 | 3,527,000 | 3,126,000 |
| 4. The Bold and the Beautiful (CBS) | 2,839,000 | 2,974,000 | 2,682,000 |
| 5. Let’s Make a Deal 2 (CBS) | 2,734,000 | 2,919,000 | 3,085,000 |
| 6. Let’s Make a Deal 1 (CBS) | 2,435,000 | 2,530,000 | 2,651,000 |
| 7. The View (ABC) | 2,304,000 | 2,437,000 | 3,093,000 |
| 8. General Hospital (ABC) | 2,136,000 | 2,231,000 | 2,125,000 |
| 9. TODAY 3rd Hour (NBC) | 2,102,000 | 2,302,000 | 2,741,000 |
| 10. Days of our Lives (NBC) | 1,586,000 | 1,673,000 | 1,739,000 |
| 11. TODAY with Hoda & Jenna (NBC) | 1,519,000 | 1,637,000 | 1,639,000 |
| 12. GMA3: What You Need to Know (ABC) | 1,507,000 | 1,657,000 | 1,903,000 |
| 13. The Talk (CBS) | 1,404,000 | 1,526,000 | 1,524,000 |
Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.
*Notable Preemptions/Schedule Changes
- “The Bold and the Beautiful” aired for just five minutes on Friday, November 5 due to CBS News coverage of the memorial service of Colin Powell. The episode averaged a 0.30 rating in Women 25-54 and a 0.19 in Women 18-49.
- “Days of our Lives” was preempted on Friday, November 5 due to NBC News coverage of the memorial service of Colin Powell.
- “GMA3: What You Need to Know” was preempted on Friday, November 5 due to ABC News coverage of the memorial service of Colin Powell.
- The first half-hour of “Let’s Make a Deal” was preempted on Friday, November 5 due to CBS News coverage of the memorial service of Colin Powell.
- “The Price is Right” was preempted on Friday, November 5 due to CBS News coverage of the memorial service of Colin Powell.
- “TODAY 3rd Hour” was retitled “TODAY SHOW II – ALT” on Friday, November 5 due to NBC News coverage of the memorial service of Colin Powell.
- “Today with Hoda & Jenna” was retitled to “TDY Hoda & Jenna – HJ” on Friday, November 5 due to NBC News coverage of the memorial service of Colin Powell.
- “The View” was preempted on Monday, November 1 due to ABC News coverage of President Biden’s press conference at COP26, and on Friday, November 5 due to ABC News coverage of the memorial service of Colin Powell. Both episodes were retitled “VIEW-ALT” or “VIEW-ABC” as a result. The 11/1 episode averaged 0.39 in Women 25-54 and a 0.29 in Women 18-49 rating. The 11/5 episode averaged a 0.42 in Women 25-54 and a 0.26 in Women 18-49 rating. Neither episode will count into the show’s season average.
- “The Young and the Restless” was preempted on Friday, November 5 due to CBS News coverage of the memorial service of Colin Powell.
| Network / Show | This Week’s Run Time | Show’s Regular Run Time |
|---|---|---|
| in minutes | in minutes | |
| 1. The Price is Right 2 (CBS) | 120 | 150 |
| 2. The Price is Right 1 (CBS) | 120 | 150 |
| 3. The Young and the Restless (CBS) | 240 | 300 |
| 4. The Bold and the Beautiful (CBS) | 125 | 150 |
| 5. Let’s Make a Deal 2 (CBS) | 150 | 150 |
| 6. Let’s Make a Deal 1 (CBS) | 120 | 150 |
| 7. The View (ABC) | 180 | 300 |
| 8. General Hospital (ABC) | 300 | 300 |
| 9. TODAY 3rd Hour (NBC) | 206 | 300 |
| 10. Days of our Lives (NBC) | 240 | 300 |
| 11. TODAY with Hoda & Jenna (NBC) | 191 | 300 |
| 12. GMA3: What You Need to Know (ABC) | 204 | 300 |
| 13. The Talk (CBS) | 300 | 300 |
