Daytime Broadcast Ratings: ‘Days of our Lives’ Again Ties ‘The Talk’ in Women 25-54, Ties ‘GMA3’ for Last Place in Women 18-49; Last Minute Repeat Brings Down ‘General Hospital’ Average

Susan Seaforth Hayes, Mary Beth Evans, Days of our Lives, DAYS, DOOL, #DAYS, #DOOL
Howard Wise/JPI Studios | Susan Seaforth Hayes, Mary Beth Evans ("Days of our Lives")

For the week of October 4-8, 2021, “Days of our Livesagain tied “The Talk” in Women 25-54, each with a 0.36 rating and down from the 0.39 rating they averaged the prior week. In Women 18-49, “DAYS” tied “GMA3: What You Need to Know” for last place out of 13 shows, each with a 0.23 rating. Both series were substantially down from their year ago performances in Women 25-54 and Women 18-49 rating.

Meanwhile, “The Talk” was up year to year in Women 18-49 rating (0.25 vs 0.24). While “DAYS” and “GMA3” did gain viewers week to week, up +64,000 viewers and +27,000 viewers, respectively, “The Talk” lost viewers (-49,000). Only “General Hospital” (-91,000) and “The View” (-77,000) lost more viewers week to week among the 13 daytime broadcast shows rated by Nielsen.

Losing the most viewers year to year (-694,000) across daytime broadcast, “The View” continues its ratings slide without an election year pumping up its numbers. The show again had the biggest losses across daytime broadcast in the key sales demos that set advertising rates for daytime programming. In Women 25-54 and Women 18-49 rating, year to year the talk show slid -0.26 and -0.14, respectively.

Falling the most week to week across daytime broadcast in both Women 25-54 (-0.10) and Women 18-49 (-0.07) rating, the numbers for “General Hospital” are skewed due to a last minute schedule change in which a rerun from November 2020 was put in place of an original episode on Wednesday, October 6.

For the week, “GH” averaged 2.185 million viewers, down -91,000 week to week. The soap was up +162,000 viewers year to year, however. Only “The Young and the Restless” saw a larger increase in viewers year to year with +526,000 more viewers tuning in to the happenings in Genoa City than were watching during the comparable week in 2020. “The Bold and the Beautiful” was up +45,000 year to year, its smallest year to year increase so far in 2021.

Despite hitting an eight-month high in Total Viewers (combined average), the second half-hour of “The Price is Right” (4.626 million) was down -81,000 viewers year to year and the first half-hour of the game show (4.084 million) was down -40,000 viewers. Week to week, however, the second half-hour was up +184,000 viewers and the first half-hour was up +131,000 viewers. The second half-hour of “Let’s Make a Deal” topped “B&B” in Women 18-49 rating (0.37 vs 0.35), pushing the soap to sixth place in the demographic.

What follows is a breakdown of how the daytime shows performed for the week of October 4-8, 2021 in Women 25-54 rating, Women 18-49 rating, Households and Total Viewers. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.

Note: At press time, Households and Total Viewer figures were not available for “TODAY 3rd Hour” and “TODAY with Hoda & Jenna” which skews the rankings in the aforementioned categories. Typically, the shows rate somewhere between eighth and 12th place out of 13 shows.

Week of October 4-8, 2021 Rankers:

Women 25-54 Rating

Rank / Show / NetworkThis WeekLast WeekLast Year
1. The Price is Right 2 (CBS)0.740.690.83
2. The Young and the Restless (CBS)0.680.660.66
2. The Price is Right 1 (CBS)0.680.620.77
4. TODAY 3rd Hour (NBC)0.600.630.69
5. The Bold and the Beautiful (CBS)0.580.610.65
6. Let’s Make a Deal 2 (CBS)0.520.490.55
7. General Hospital (ABC)0.500.600.57
8. Let’s Make a Deal 1 (CBS)0.470.430.47
9. The View (ABC)0.430.500.69
9. TODAY with Hoda & Jenna (NBC)0.430.480.45
11. Days of our Lives (NBC)0.360.390.50
11. The Talk (CBS)0.360.390.38
13. GMA3: What You Need to Know (ABC)0.320.360.50
Source: Nielsen

SPOTLIGHT: “GMA3: What You Need to Know” is turning into the show to watch, albeit for its huge losses in the demos. The show fell -0.18 in Women 25-54 and -0.09 in Women 18-49 rating. While other shows have had more significant losses, those shows have been on the air for a longer period of time and the networks can sustain falls with the understanding that the shows can do better next year since they’ve had better days to compare. The current iteration of “GMA3” debuted in June 2020 as a full-time replacement of “GMA3” with Michael Strahan, Sara Haines and Keke Palmer as co-hosts. That show was canceled with slightly better demos.

Women 18-49 Rating

Rank / Show / NetworkThis WeekLast WeekLast Year
1. The Price is Right 2 (CBS)0.510.480.54
2. The Price is Right 1 (CBS)0.460.430.50
3. TODAY 3rd Hour (NBC)0.410.440.48
3. The Young and the Restless (CBS)0.410.420.39
5. Let’s Make a Deal 2 (CBS)0.370.350.34
6. The Bold and the Beautiful (CBS)0.350.380.37
7. Let’s Make a Deal 1 (CBS)0.320.300.30
8. General Hospital (ABC)0.310.380.37
9. The View (ABC)0.300.340.44
9. TODAY with Hoda & Jenna (NBC)0.300.320.31
11. The Talk (CBS)0.250.260.24
12. Days of our Lives (NBC)0.230.280.34
12. GMA3: What You Need to Know (ABC)0.230.250.32
Source: Nielsen
Let's Make a Deal
“Let’s Make a Deal”
Fremantle Media

SPOTLIGHT: The second half-hour of “Let’s Make a Deal” topped “The Bold and the Beautiful” in Women 18-49 rating, jumping up to fifth place in the demographic with a gain of +0.02 week to week and +0.03 year to year. The show lost the least compared to the same week last year (-31,000) in Total Viewers among the 13 daytime broadcast shows rated by Nielsen.

Households

Rank / Show / NetworkThis WeekLast WeekLast Year
1. The Price is Right 2 (CBS)2.9 / 142.93.2
2. The Price is Right 1 (CBS)2.6 / 132.62.8
3. The Young and the Restless (CBS)2.5 / 112.42.3
4. The Bold and the Beautiful (CBS)2.0 / 92.02.2
5. Let’s Make a Deal 2 (CBS)1.9 / 91.82.0
6. The View (ABC)1.6 / 81.72.2
6. Let’s Make a Deal 1 (CBS)1.6 / 81.61.8
8. General Hospital (ABC)1.5 / 71.61.5
9. Days of our Lives (NBC)1.1 / 51.11.2
9. GMA3: What You Need to Know (ABC)1.1 / 51.01.2
11. The Talk (CBS)1.0 / 41.01.2
-. TODAY 3rd Hour (NBC)N/A1.51.6
-. TODAY with Hoda & Jenna (NBC)N/A1.11.1
Source: Nielsen
The View, Season 25, ABC, ABC News
ABC News

SPOTLIGHT: During the same week last year, “The View” tied “The Bold and the Beautiful” for fourth place in Households, each with a 2.2 rating. The show has since fallen to sixth place, tied with the first half-hour of “Let’s Make a Deal,” each with a 1.6 rating. “The View” had an even greater loss in Total Viewers, down a whopping -694,000 viewers. The show also lost ground in Women 25-54 rating (-0.26) and Women 18-49 rating (-0.14) compared to the same week last year.

Total Viewers

Rank / Show / NetworkThis WeekLast WeekLast Year
1. The Price is Right 2 (CBS)4,626,0004,442,0004,707,000
2. The Price is Right 1 (CBS)4,084,0003,953,0004,124,000
3. The Young and the Restless (CBS)3,604,0003,487,0003,078,000
4. The Bold and the Beautiful (CBS)2,974,0002,902,0002,929,000
5. Let’s Make a Deal 2 (CBS)2,885,0002,737,0002,916,000
6. Let’s Make a Deal 1 (CBS)2,452,0002,373,0002,540,000
7. The View (ABC)2,315,0002,392,0003,009,000
8. General Hospital (ABC)2,185,0002,276,0002,023,000
9. Days of our Lives (NBC)1,619,0001,555,0001,713,000
10. GMA3: What You Need to Know (ABC)1,542,0001,515,0001,700,000
11. The Talk (CBS)1,393,0001,442,0001,619,000
-. TODAY 3rd Hour (NBC)N/A2,047,0002,240,000
-. TODAY with Hoda & Jenna (NBC)N/A1,500,0001,509,000
Source: Nielsen

SPOTLIGHT: “The Young and the Restless” gained +117,000 viewers week to week and +526,000 year to year showing that lapsed viewers are still returning to Genoa City, are liking what they are seeing and are staying for the ride. In Women 25-54 rating, “Y&R” was the only series to gain year to year (+0.02), placing second for the week behind only the second half-hour of “The Price is Right.” The soap remained in third place, however, in Women 18-49 rating (0.41, tied with “TODAY 3rd Hour”).

*Notable Preemptions/Schedule Changes

  • A repeat of “General Hospital” aired on Wednesday, October 6 in place of an original. ABC cited “ongoing breaking news coverage” as the reason for the change. ABC News did not break into ABC’s national broadcast throughout the daypart, despite some major news stories being reported across the country, particularly a shooting at a high school in Texas and discussions over raising the United States debt ceiling.