THE NUMBERS
For the week of October 18-22, 2021 “The Young and the Restless,” “General Hospital” and “The Bold and the Beautiful” remained the only daytime broadcast programs to attract more viewers compared to the same week last year.
“Y&R” led the charge, up +404,000 viewers, followed by “GH,” up +206,000 viewers and “B&B,” up +176,000 viewers. “The Talk” lost the least amount of viewers year to year, down -36,000 viewers while “The View” again lost the most, down -550,000 viewers.
The second half-hour of “The Price is Right” remained daytime broadcast’s most-watched series with 4.444 million viewers tuning in while “The Talk” remained the least-watched with just 1.496 million viewers, albeit the latter of which was up +37,000 viewers week to week (1.496 million vs 1.459 million). Since the debut of Natalie Morales as the show’s fifth and final permanent co-host, “The Talk” has gained +103,000 viewers compared to its performance the week before her debut, up +66,000 viewers during the week of October 11-15, 2021 and up +37,000 viewers during the week of October 18-22, 2021.
Outside of Total Viewers, the week saw no improvement in the demographics by any daytime broadcast program in year to year comparisons. The first and second half hours of “Let’s Make a Deal” fell the least in both Women 25-54 and Women 18-49 rating year to year.
For the most part, the same held true in week to week comparisons with both half hours of “Let’s Make a Deal” up slightly compared to the prior week in both demos while “The Bold and the Beautiful” was the only other series up in Women 25-54 rating week to week and “The Young and the Restless” was the only other series up in Women 18-49 rating week to week. All other daytime broadcast shows were either down or flat week to week in both demographics.
What follows is a breakdown of how the daytime shows performed for the week of October 18-22, 2021 in Women 25-54 rating, Women 18-49 rating, Households and Total Viewers. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.
Note: At press time, Households and Total Viewer figures were not available for “TODAY 3rd Hour” and “TODAY with Hoda & Jenna” which skews the rankings in the aforementioned categories. Typically, the shows rate somewhere between eighth and 12th place out of the 13 shows rated by Nielsen.
Week of October 18-22, 2021 Rankers:
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | Last Year |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.68 | 0.74 | 0.84 |
| 2. The Young and the Restless (CBS) | 0.65 | 0.65 | 0.76 |
| 3. The Price is Right 1 (CBS) | 0.62 | 0.67 | 0.75 |
| 4. TODAY 3rd Hour (NBC) | 0.57 | 0.58 | 0.73 |
| 5. The Bold and the Beautiful (CBS) | 0.55 | 0.54 | 0.68 |
| 6. Let’s Make a Deal 2 (CBS) | 0.52 | 0.48 | 0.55 |
| 7. General Hospital (ABC) | 0.48 | 0.54 | 0.58 |
| 8. Let’s Make a Deal 1 (CBS) | 0.47 | 0.43 | 0.49 |
| 9. The View (ABC) | 0.43 | 0.48 | 0.61 |
| 10. TODAY with Hoda & Jenna (NBC) | 0.42 | 0.43 | 0.54 |
| 11. Days of our Lives (NBC) | 0.36 | 0.38 | 0.49 |
| 12. The Talk (CBS) | 0.32 | 0.32 | 0.38 |
| 13. GMA3: What You Need to Know (ABC) | 0.31 | 0.33 | 0.46 |
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | Last Year |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.46 | 0.49 | 0.55 |
| 2. The Price is Right 1 (CBS) | 0.41 | 0.45 | 0.49 |
| 3. The Young and the Restless (CBS) | 0.40 | 0.39 | 0.44 |
| 4. TODAY 3rd Hour (NBC) | 0.36 | 0.41 | 0.49 |
| 4. Let’s Make a Deal 2 (CBS) | 0.36 | 0.35 | 0.39 |
| 6. Let’s Make a Deal 1 (CBS) | 0.33 | 0.31 | 0.35 |
| 7. The Bold and the Beautiful (CBS) | 0.32 | 0.32 | 0.37 |
| 8. General Hospital (ABC) | 0.29 | 0.31 | 0.35 |
| 9. The View (ABC) | 0.28 | 0.31 | 0.37 |
| 10. TODAY with Hoda & Jenna (NBC) | 0.26 | 0.29 | 0.35 |
| 11. Days of our Lives (NBC) | 0.25 | 0.25 | 0.34 |
| 12. The Talk (CBS) | 0.20 | 0.21 | 0.23 |
| 13. GMA3: What You Need to Know (ABC) | 0.19 | 0.22 | 0.31 |
Households
| Rank / Show / Network | This Week | Last Week | Last Year |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 2.8 / 13 | 2.9 | 3.3 |
| 2. The Price is Right 1 (CBS) | 2.5 / 12 | 2.6 | 2.9 |
| 2. The Young and the Restless (CBS) | 2.5 / 11 | 2.4 | 2.3 |
| 4. The Bold and the Beautiful (CBS) | 2.0 / 9 | 2.0 | 2.0 |
| 5. Let’s Make a Deal 2 (CBS) | 1.8 / 9 | 1.8 | 2.0 |
| 6. The View (ABC) | 1.7 / 8 | 1.7 | 2.1 |
| 7. Let’s Make a Deal 1 (CBS) | 1.6 / 8 | 1.5 | 1.7 |
| 8. General Hospital (ABC) | 1.5 / 7 | 1.5 | 1.4 |
| 9. Days of our Lives (NBC) | 1.1 / 5 | 1.1 | 1.2 |
| 10. GMA3: What You Need to Know (ABC) | 1.0 / 5 | 1.0 | 1.1 |
| 10. The Talk (CBS) | 1.0 / 5 | 1.0 | 1.1 |
| -. TODAY 3rd Hour (NBC) | N/A | 1.5 | 1.7 |
| -. TODAY with Hoda & Jenna (NBC) | N/A | 1.1 | 1.1 |
Total Viewers
| Rank / Show / Network | This Week | Last Week | Last Year |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 4,444,000 | 4,655,000 | 4,862,000 |
| 2. The Price is Right 1 (CBS) | 3,952,000 | 4,054,000 | 4,295,000 |
| 3. The Young and the Restless (CBS) | 3,638,000 | 3,672,000 | 3,234,000 |
| 4. The Bold and the Beautiful (CBS) | 2,982,000 | 2,906,000 | 2,806,000 |
| 5. Let’s Make a Deal 2 (CBS) | 2,830,000 | 2,749,000 | 3,059,000 |
| 6. Let’s Make a Deal 1 (CBS) | 2,503,000 | 2,371,000 | 2,609,000 |
| 7. The View (ABC) | 2,326,000 | 2,366,000 | 2,876,000 |
| 8. General Hospital (ABC) | 2,180,000 | 2,211,000 | 1,974,000 |
| 9. Days of our Lives (NBC) | 1,583,000 | 1,607,000 | 1,688,000 |
| 10. GMA3: What You Need to Know (ABC) | 1,509,000 | 1,548,000 | 1,628,000 |
| 11. The Talk (CBS) | 1,496,000 | 1,459,000 | 1,532,000 |
| -. TODAY 3rd Hour (NBC) | N/A | 2,169,000 | 2,314,000 |
| -. TODAY with Hoda & Jenna (NBC) | N/A | 1,530,000 | 1,564,000 |
*Notable Preemptions/Schedule Changes
- There were no notable preemptions or schedule changes that impacted the daytime broadcast shows during the week of October 18-22, 2021.
