Daytime Broadcast Ratings: ‘The Young and the Restless’ Leads in Demos, ‘The View’ is Missing Election Season

Eric Braeden, Amy Robach, The Young and the Restless, GMA3: What You Need to Know
CBS; Paula Lobo/ABC News | Eric Braeden ("The Young and the Restless"), Amy Robach ("GMA3: What You Need to Know")

The summer season is quickly approaching and it looks like “The Bold and the Beautiful” and “The Young and the Restless” will be enjoying their best summer numbers in two years when you factor in last year’s rerun-filled schedule due to the coronavirus pandemic. During the week of May 10-14, 2021, the CBS daytime dramas each gained over one million viewers compared to their performances on the year-ago week (week of May 11-15, 2020) when they aired classic episodes featuring high fashion couture and rivalries.

Rena Sofer, Lawrence Saint-Victor
Howard Wise/JPI Studios | Rena Sofer, Lawrence Saint-Victor (“The Bold and the Beautiful”)

“Y&R” ranked #1 in Women 25-54 rating and tied for first place with the second half-hour of “The Price is Right” in Women 18-49, both with a 0.48 demo. The soap gained nearly 1.1 million viewers over the year-ago week. Close behind in W18-49 was “Today 3rd Hour” in third place (0.45) and a tie for fourth between the first half-hour of “The Price is Right” and “B&B,” each with a 0.41 rating in W18-49. Placing third outright in W25-54 with a 0.64 rating, “B&B” beat out “Today 3rd Hour” (0.62) and the first half-hour of “The Price is Right” (0.60).

Although “General Hospital” lost -111,000 viewers week-to-week and just -32,000 year-to-year, the soap was actually up week-to-week in both W18-49 and W25-54, and again beat out the performances of its network counterparts “The View” and “GMA3: What You Need to Know.” Speaking of “The View,” the talk show is missing election season as more than half a million viewers have tuned out of the show compared to its performance on the year-ago week. The ABC talker was up a smidge week-to-week in the demos but down slightly year-to-year. “GMA3” is underperforming compared to its performance on the year-ago week when it was titled “Pandemic: What You Need to Know.”

Coming off of news of its two-year renewal, “Days of our Lives” was up week-to-week in the demos ad also gained the most viewers week-to-week.

“The Talk” remained in last place across households, total viewers and both sales demos. However, the show was flat year-to-year in W18-49 and up slightly year-to-year in W25-54.

“The Price is Right” and “Let’s Make a Deal” are coming off of a massive gain in demos and viewers on the year-ago week which saw millions of viewers wanting to curl up with some fun and games on TV.

What follows is a rundown of how the daytime shows performed during the week of May 10-14, 2021 in Women 18-49 and Women 25-54 rating, the primary sales demos that determine advertising rates for daytime television programming. We’re also now once again able to include households and total viewers, however, figures are not available for “Today 3rd Hour” or “Today with Hoda & Jenna” in terms of our weekly reporting. The two traditionally rank eighth and 11th, respectively, in both categories.

Note: Last Week/Last Year (+/-) denotes changes in performance from the prior week and the year-ago week. Numbers in blue denote increases compared to last week/last year.

Women 18-49 Rating

RankShow (Network)This WeekLast WeekLast Year
1.The Price is Right 2 (CBS)0.48-0.04-0.14
The Young and the Restless (CBS)0.48+0.07+0.19
3.Today 3rd Hour (NBC)0.45+0.03-0.14
4.The Bold and the Beautiful (CBS)0.41-0.04-0.13
The Price is Right 1 (CBS)0.41+0.05+0.16
6.General Hospital (ABC)0.38+0.03-0.01
7.The View (ABC)0.36+0.01-0.04
8.Let’s Make a Deal 20.31-0.03-0.14
Today with Hoda & Jenna (NBC)0.31same-0.07
10.Days of our Lives (NBC)0.29+0.01-0.10
Let’s Make a Deal 1 (CBS)0.29+0.03-0.04
12.GMA3: What You Need to Know (ABC)*0.27+0.01-0.04*
13.The Talk (CBS)0.19-0.03same
Source: Nielsen

Women 25-54 Rating

RankShow (Network)This WeekLast WeekLast Year
1.The Young and the Restless (CBS)0.75+0.09+0.29
2.The Price is Right 2 (CBS)0.71-0.10-0.22
3.The Bold and the Beautiful (CBS)0.64+0.05+0.29
4.Today 3rd Hour (NBC)0.62+0.04-0.30
5.The Price is Right 1 (CBS)0.60-0.10-0.25
6.General Hospital (ABC)0.57+0.01-0.05
7.The View (ABC)0.54+0.01-0.11
8.Today with Hoda & Jenna (NBC)0.45+0.03-0.17
9.Days of our Lives (NBC)0.44+0.04-0.16
Let’s Make a Deal 2 (CBS)0.44-0.10-0.24
11.Let’s Make a Deal 1 (CBS)0.40-0.05-0.12
12.GMA3: What You Need to Know (ABC)*0.39+0.02-0.10*
13.The Talk (CBS)0.31-0.03+0.02
Source: Nielsen

Total Viewers

RankShow (Network)This WeekLast WeekLast Year
1.The Price is Right 2 (CBS)4,233,000-81,000-1,129,000
2.The Price is Right 1 (CBS)3,769,000-33,000-1,150,000
3.The Young and the Restless (CBS)3,278,000+8,000+1,060,000
4.The Bold and the Beautiful (CBS)2,805,000+39,000+1,006,000
5.Let’s Make a Deal 2 (CBS)2,761,000-127,000-744,000
6.Let’s Make a Deal 1 (CBS)2,402,000-71,000-446,000
7.The View (ABC)2,350,000-49,000-509,000
8.General Hospital (ABC)2,105,000-111,000-32,000
9.Days of our Lives (NBC)1,618,000+42,000-352,000
10.GMA3: What You Need to Know (ABC)*1,466,000-16,000-319,000*
11.The Talk (CBS)1,241,000-83,000-161,000
Source: Nielsen

Households

RankShow (Network)This WeekLast WeekLast Year
1.The Price is Right 2 (CBS)2.8/13same-0.91
2.The Price is Right 1 (CBS)2.5/12same-0.92
3.The Young and the Restless (CBS)2.3/10same+0.65
4.The Bold and the Beautiful (CBS)2.0/9+0.1+0.65
5.Let’s Make a Deal 2 (CBS)1.9/9same-0.56
6.The View (ABC)1.7/8same-0.52
7.Let’s Make a Deal 1 (CBS)1.6/8same-0.44
8.General Hospital (ABC)1.5/6same-0.09
9.Days of our Lives (NBC)1.1/5same-0.31
10.GMA3: What You Need to Know (ABC)*1.0/4same-0.32*
11.The Talk (CBS)0.9/4same-0.18
Source: Nielsen

*Notables, Preemptions and/or Schedule Changes

  • “Days of our Lives” aired for just 50 minutes on Thursday, May 13.
  • “GMA3: What You Need to Know” figures are compared to its previous iteration as “Pandemic: What You Need to Know” one year earlier.
  • “Today 3rd Hour” aired for 51 minutes on Monday, May 10 and Thursday, May 13.. It aired for 52 minutes on Tuesday, May 11, Wednesday, May 12 and Friday, May 14.
  • “Today with Hoda & Jenna” aired for just 45 minutes on Monday, May 10. On Tuesday, May 11 and Wednesday, May 12 the show aired for 48 minutes. On Thursday, May 13 and Friday, May 14, the show aired for 47 minutes and 49 minutes, respectively.
  • “The Talk” aired for just 48 minutes on Thursday, May 13.