For the first time ever, CBS’ “The Bold and the Beautiful” ranked number in Total Viewers and all key sales demos, including Women 18-49, Women 25-54 and Women 18-34, during the week of March 16-20, 2020. The soap beat out perennial leader “The Young and the Restless,” which placed second in households and Women 18-34. “General Hospital” placed second to “B&B” in Women 18-49 and Women 25-54. “B&B” had the largest increase in viewers, and was joined only by “GH” in increasing its viewership numbers year-to-year.
The week featured several preemptions due to coronavirus coverage on the major networks.
With 3.62 million viewers, “B&B” topped “Y&R” by 175,000 viewers (3,620,000 vs. 3,445,000 in actuals) for the week to overtake its lead-in for the number one spot. The series gained 405,000 viewers compared to the week prior and 61,000 viewers over the same week last year. “Y&R” was down 249,000 viewers week-to-week and lost a hefty 1.2 million viewers over the same week last year (-1,163,000 in actuals). “GH” held onto the third spot with 2.5 million viewers tuned in (2,471,000 in actuals), an increase of 365,000 week-to-week and +130,000 compared to the same week last year.
Placing fourth in all categories,”Days of our Lives” also saw a spike in viewers. The soap averaged 2.1 million viewers for the week (2,089,000 in actuals), adding 242,000 viewers week-to-week but down 39,000 viewers compared to the same week last year.
In Women 18-49, “B&B” ranked number one with 371,000 viewers compared to second place “GH” with its 335,000 viewers. In Women 25-54, “B&B” placed first with 545,000 viewers to second place “GH” with 479,000 viewers. In Women 18-34, “B&B” placed first with 88,000 viewers, just 2,000 more than second-place “Y&R” (88,000 vs 86,000).
*Note: “B&B” and “GH” were preempted nationally on Monday, March 16 due to coronavirus coverage. “Y&R” aired for only 22 minutes nationally on Tuesday, March 17, and had just 2.93 million viewers tuned in for that duration (2,934,000 in actuals). On Thursday, March 19, “Y&R” aired for just 4 minutes nationally, wherein it received a huge bounce in viewership: 4.3 million viewers were counted (4,271,000 in actuals). “Y&R” was preempted nationally on Friday, March 20. “DAYS” aired for just 39 minutes on Mon, 3/16; 49 minutes on Tues, 3/17; 31 minutes on Wed, 3/18.
Source: Nielsen Media Research.
The full ratings report will be published shortly.