The world of Salem USA will continue like sands through the hourglass now that NBC has renewed “Days of our Lives” for a landmark 55th season.
As the longest running series on the network, the decision was never in doubt when you consider that NBC’s continued confidence of the soap opera was solidified by the show’s growth in Total Viewers. During its 53rd season (September 2017-September 2018), “DAYS” attracted 2.55 million viewers vs. 2.45 million the previous year in Live+7 data provided by Nielsen Media Research. The series has also shown consistency during its current 54th season.
The network also contributes the series’ success to its adding new and returning characters to the canvas which has reinvigorated fans and critics alike.
“With writing that manages to weave together Salem’s iconic characters with current realities, Ken Corday and his team have ushered the show’s legacy into a new era that resonates with both longtime and new viewers,” said Bruce Evans, Executive Vice President, Current Programming, NBC Entertainment. “The actors and crew have such a tremendous respect for ‘Days’ and what it means to fans. We believe that level of commitment shows through and touches our audience year after year.”
“It’s a great day in Salem! The sands in the hourglass will continue to flow for yet another year,” said executive producer Ken Corday. “We’re grateful to NBC and Sony for their continued support of the show and, of course, to our dedicated and passionate fans, we owe it all to you. Thank you for taking us through our 55th season. We can’t wait for you to see what we have in store.”
Steve Kent, Senior Executive Vice President, Programming, Sony Pictures Television, added: “Ken Corday and his cast and crew continue to build on the strong legacy of dynamic storytelling and intriguing characters in ‘Days of our Lives.’ We are proud that audiences both in the U.S. and around the world will get to enjoy this award-winning series for another year.”
“Days of our Lives” is produced by Corday Productions, Inc. in association with Sony Pictures Television. Ken Corday is the executive producer with co-executive producers Greg Meng and Albert Alarr. Ron Carlivati is the head writer.