‘Y&R’ and Other Stars Join in the Fight to End Alzheimer’s

Melissa Ordway
The Alzheimer’s Association

June is Alzheimer’s & Brain Awareness Month, and CBS’ The Young and the Restless” has joined forces with the Alzheimer’s Association in a campaign to help end Alzheimer’s.

In videos released Friday, Eileen Davidson (Ashley Abbott) and Melissa Ordway (Abby Newman) joined numerous actors, entertainers, athletes and more as they held up white posterboards with black lettering that began with the phrase “For My” in reference to who close to them had been impacted by the disease. They also donned the official color of choice: purple

The Alzheimer’s Association

“I feel like my mother is with me all the time,” says Davidson of her parent who had dementia as she holds up a poster that says “For My Mom.” She adds, “Shortly after she passed, I found an old note from her. It says, ‘Hi,’ with a heart, ‘Mom.’ I keep it on my dresser & look at it every day.”

Ordway, who plays Davidson’s on-screen daughter on the CBS Daytime drama series, is also shown holding up a poster that says “For My Grammie.”

It’s amazing just how many people can relate to this storyline who have been affected by Alzheimer’s,” says Ordway of the storyline that began on “Y&R” last fall in which the character Dina Mergeron (Marla Adams) learns she has Alzheimer’s disease and how her family rallies around to support her during her time of need. “People are very thankful that we’re telling this story because they can relate to it.”

The Alzheimer’s Association

As for Adams, she says, “Of all the roles I’ve ever done in my life this is the most important to me. Every day I hear from Alzheimer’s caregivers all over the world. It’s just amazing to give them comfort and let them know they’re not alone.”

The Alzheimer’s Association

Other stars joining in the campaign include “Entertainment Tonight” host Cameron Mathison (ex-Ryan Lavery, “All My Children”), New Orleans Saints wide receiver Brandon Coleman, “The Bold Type’s” Katie Stevens, actress Judy Greer, Olympic gold medalist Laurie Hernandez, actor Peter Gallagher and pro-football Hall of Famer Terrell Owens, among others.

For more information, visit the goPurple campaign page at ALZ.org.