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‘Whitney’ Scores For Lifetime — 11.8 Million Overall Tune In For Event Block

Jack Zeman/Lifetime

Saturday, January 17 was night on Lifetime as the network premiered “,” its biopic based on the romantic life of Houston and husband , one-hour special, “,” and “,” hosted by long-time friend and the man who discovered her, . According to Nielsen Media Research ratings data, overall 11.8 million viewers tuned in during the event block (8:00 PM – 12:00 AM, ET/PT).

Jack Zeman/Lifetime
Jack Zeman/Lifetime

Airing at 8:00 PM, ET/PT and starring “” alum  in the title role of the iconic superstar, “Whitney” marked the directorial debut of (“American Horror Story,” “What’s Love Got to Do With It?”). The movie attracted 4.5 million Total Viewers and averaged 2.2 million Adults 25-54, 2.1 million Adults 18-49, 1.6 million Women 18-49 and 1.6 million Women 25-54. It was the largest audience for a Lifetime movie since “Flowers in the Attic” last January.

Following “Whitney” at 10:00 PM, ET/PT was “Bobby Brown: Remembering Whitney,” hosted by Access Hollywood‘s . The special featured an exclusive, no-holds-barred interview with Houston’s ex-husband about the couple’s powerfully intense relationship. It delivered 4.1 million Total Viewers, 1.9 million Adults 25-54, 1.8 million Adults 18-49, 1.4 million Women 18-49 and 1.4 million Women 25-54.

At 11:00 PM, ET/PT, “Whitney Houston Live: Her Greatest Performances” delivered 3.2 million Total Viewers, 1.4 million Adults 25-54, 1.3 million Adults 18-49, 1.1 million Women 25-54 and 1.0 million Women 18-49.

“Whitney” was the most tweeted-about program for the day and Lifetime’s second most tweeted-about program ever (source: Nielsen, 1/17/15). In search, Whitney Houston ranked number one on Google Trends for the day.

Lifetime will encore the event block tonight, beginning at 8:00 PM, ET/PT with “Whitney.”

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