CBS Daytime Increases Audience Year to Year with Dominant Showings for ‘Y&R’ and ‘B&B’

CBS Broadcasting, Inc.

For the week of April 1-5, 2013, CBS’ Daytime lineup consisting of “The Young and the Restless,” “The Bold and the Beautiful,” “Let’s Make a Deal,” “The Price is Right” and “The Talk” increased its total viewing audience year to year and in most key adult demographics.

Bell-Phillip Television Productions
Bell-Phillip Television Productions

via Press Release


Every Program Posts Impressive Viewer Gains

CBS Daytime’s entire lineup – LET’S MAKE A DEAL, THE PRICE IS RIGHT, THE YOUNG AND THE RESTLESS, THE BOLD AND THE BEAUTIFUL and THE TALK – posted impressive gains versus the same week last year, with almost every show posting double-digit year-to-year percentage increases in viewers, women 25-54 and women 18-49, according to Nielsen live plus same day ratings for the week ending April 7.

2+ W25-54 W18-49

Let’s Make a Deal 1 wk of 4/1/13 2.80m 0.9/05 0.7/05

Let’s Make a Deal 1 wk of 4/2/12 2.28m 0.7/05 0.5/04

+23% +29% +40%

Let’s Make a Deal 2 wk of 4/1/13 3.27m 1.0/06 0.8/06

Let’s Make a Deal 2 wk of 4/2/12 2.73m 0.8/05 0.6/04

+20% +25% +33%

The Price is Right 1 wk of 4/1/13 4.47m 1.3/08 0.9/06

The Price is Right 1 wk of 4/2/12 4.02m 1.1/07 0.8/05

+11% +18% +13%

The Price is Right 2 wk of 4/1/13 5.35m 1.5/09 1.1/07

The Price is Right 2 wk of 4/2/12 4.80m 1.2/08 0.8/06

+12% +25% +38%

Young & the Restless wk of 4/1/13 4.67m 2.0/12 1.4/09

Young & the Restless wk of 4/2/12 3.96m 1.7/11 1.2/08

+18% +18% +17%

Bold & the Beautiful wk of 4/1/13 3.31m 1.5/09 1.1/07

Bold & the Beautiful wk of 4/2/12 2.81m 1.3/08 1.0/06

+18% +15% +10%

The Talk wk of 4/1/13 2.43m 1.0/06 0.6/04

The Talk wk of 4/2/12 2.04m 0.9/06 0.6/04

+19% +11% n.c.

CBS Daytime has been #1 in the daypart for 26 consecutive years, featuring a lineup that is a balance of dramas, game shows and talk. The network’s daytime lineup includes television’s #1 daytime program and longest-running game show, THE PRICE IS RIGHT; the #1 daytime drama, THE YOUNG AND THE RESTLESS; network television’s fastest-growing daytime talk show, THE TALK; as well as THE BOLD AND THE BEAUTIFUL and LET’S MAKE A DEAL.

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