Ratings Reflection: Kassie DePaiva Comments Proven Right

Thomas A. Montalto/MontaltoPhotos.com
Thomas A. Montalto/MontaltoPhotos.com
Thomas A. Montalto/MontaltoPhotos.com

“One Life to Live” star Kassie DePaiva (Blair Cramer) had many fans in attendance at last weekends “One Life to Live” Fan Club Weekend Luncheon scratching their heads when she said “I was told by our executive producer [Frank Valentini] yesterday, that on Wednesday [August 10] we tied with ‘Y&R.'” Considering “The Young and the Restless” is daytime’s #1 soap, we thought she may have made a mistake too, but it turns out she wasn’t wrong at all.

We’ll explain these numbers later, but  keep the following percentages in mind as you continue to read: 11% 24% 29% 20% 18% 59% 38% and 63%.

Although “One Life to Live” ranked third in overall viewers and tied for second place in households and Women 18-49 for the week of August 8-12, 2011 (Source: Nielsen Media Research), the soap did beat “Y&R” outright in Women 18-49 viewers and ranked #1 in all of daytime in Women 18-34 and Women 18-49 (rating) on Wednesday, August 10, which proves DePaiva correct in her statement. “I think it was the day that Josh Kelly [Cutter] took his shirt off, but I’m not so sure,” a laughing DePaiva said at the fan event. On that particular day “One Life ” had 858,000 Women 18-49 viewers and a 1.3/8 rating/share compared to “Y&R’s” 814,000 Women 18-49 viewers and 1.2/8 rating/share. In Women 18-34 “OLTL” held down a total of 313,000 viewers and a 0.9/6 rating/share compared to “The Young and the Restless” which had 175,000 and a 0.5/3 rating/share. Note: Women 18-49 is the key sales demographic used to sell advertising space for daytime programming to advertisers.


For all the talk about “The Talk” and its rumored personality clashes between the co-hosts, the show competing against “One Life to Live” in most markets has managed to virtually tie “As The World Turns” in Women 18-34 and Women 18-49 rating, however in total viewing numbers the canceled CBS soaps performance for the week of August 9-13, 2010 is beating the talker. In total viewers “World Turns” had 430,000 more eyeballs (2,452,000 vs 2,022,000) tuned into the trials and tribulations of Oakdale’s finest compared to “Talk.” The soap beat the gabfest by 138,000 Women 18-49 viewers (564,000 vs 426,000). Only 25,000 Women 18-34 viewers separated the two in year-to-year comparisons (155,000 for “Turns” and 130,000 for “Talk”).

Speaking of “The Talk,” “One Life to Live” beat the series, which was also in all originals, by 865,000 viewers last week. In fact, “One Life” is up 24% in households (2.1/6 vs 1.7/5), 29% in total viewers (2,888,000 vs 2,247,000), 20% in Women 18-34 viewers (230,000 vs 192,000), 18% in Women 18-49 viewers (751,000 vs 635,000), 59% in Girls 12-17 (51,000 vs 32,000), 38% in Men 18+ (529,000 vs 384,000) and 63% in Teens 12-17 (75,000 vs 46,000).

“One Life to Live,” which airs at 2:00 PM ET/1:00 PM PT, single handedly lifted ABC up year-to-year in households and total viewers, making it the only daytime network to do so. The network was up 11% in households and 8% in viewers. It was down 8% and 2% year-to-year in Women 18-34 and Women 18-49 viewers, respectively. “All My Children” and “General Hospital” were up 6% year-to-year in households (both with a 1.9/6 rating/share). “The View” was up 5% (2.1/7 rating/share vs 2.0/7 rating/share).

You guys are the reason that Prospect Park is even interested. Please follow us to the internet! We will let you know how. Thank you so much, because we wouldn’t be where we are if it weren’t for you. I think ABC once again has made a huge mistake, so there! I’m just saying. – Kassie DePaiva to fans on Saturday, August 13, 2011 at the Marriott Hotel at the New Jersey International Airport during the “One Life to Live” Fan Club Weekend Luncheon.

What follows is the full daytime ratings (households/viewers) for the week of August 8-12, 2011:

Households/share – Full Daytime
comparison week-to-week/year-to-year  

1. The Price is Right 2 (CBS) 3.3/11 (TBD /-.3)
— The Young and the Restless (CBS) 3.3/10 (-.1/-.2)
3. The Price is Right 1 (CBS) 2.8/9 (TBD /-.1)
4. The View (ABC) 2.1/7 (TBD / +.1)
— The Bold and the Beautiful (CBS) 2.1/6 (-.1/-.2)
— One Life to Live (ABC) 2.1/6 (+.1/+.4)
7. All My Children (ABC) 1.9/6 (+.1/+.1)
— General Hospital (ABC) 1.9/6 (same/+.1)
9. Days of our Lives (NBC) 1.7/5 (same/-.1)
— Let’s Make a Deal 2 (CBS) 1.7/5 (TBD /same)
11. The Talk (CBS) 1.5/5 (TBD / N/A)
— Let’s Make a Deal 1 (CBS) 1.5/4 (TBD /same)

Total Viewers – Full Daytime
comparison week-to-week/year-to-year 

1. The Price is Right 2 (CBS) 4,621,000 (TBD /-512,000)
2. The Young and the Restless (CBS) 4,587,000 (-162,000/-448,000)
3. The Price is Right 1 (CBS) 3,965,000 (TBD /-171,000)
4. The Bold and the Beautiful (CBS) 2,946,000 (-161,000/-358,000)
5. One Life to Live (ABC) 2,888,000 (-24,000/+641,000)
6. The View (ABC) 2,729,000 (TBD /+87,000)
7. General Hospital (ABC) 2,573,000 (+69,000/+25,000)
8. All My Children (ABC) 2,552,000 (+42,000/+94,000)
9. Let’s Make a Deal 2 (CBS) 2,428,000 (TBD /-48,000)
10. Days of our Lives (NBC) 2,349,000  (+37,000/-145,000)
11. Let’s Make a Deal 1 (CBS) 2,100,00 ( /-7,000)
12. The Talk (CBS) 2,023,000 (TBD / N/A)


TBD = To Be Determined; data unavailable at this time.
N/A = Not Applicable

Each half hour during the hour long run of “The Price is Right” and “Let’s Make a Deal” are broken into two parts (parts 1 and 2) and are coded as two separate programs.

For more ratings from this particular week, visit Ratings: OLTL Highest Household Ratings Since December 2008.