Ratings: Bad Week For Soaps

Bell-Phillip Television Productions (Top); Disney/ABC Television Group (Bottom)
Bell-Phillip Television Productions (Top); Disney/ABC Television Group (Bottom)

Ratings Report for the Week of June 17-21, 2013

NOTE: Please do not copy and paste the entire .  Thank you.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,422,000 (-308,000/+151,000)
2. B&B 3,386,000 (-203,000/+246,000)
3. DAYS 2,454,000 (-190,000/+78,000)
4. GH 2,430,000 (-102,000/+8,000)

1. Y&R 3.2/10 (-.2/same)
2. B&B 2.4/8 (-.2/+.1)
3. DAYS 1.9/6 (-.1/+.1)
4. GH 1.8/6 (-.1/same)

Women 18-49 Viewers
1. Y&R 796,000 (-62,000/+16,000)
2. B&B 652,000 (-34,000/+54,000)
3. DAYS 589,000 (-6,000/+141,000)
4. GH 535,000 (-20,000/-33,000)

Women 18-49 Rating
1. Y&R 1.2/8 (-.1/same)
2. B&B 1.0/7 (-.1/+.1)
3. DAYS 0.9/6 (same/+.2)
4. GH 0.8/5 (-.1/-.1) <—– ties low

Women 18-34 Viewers
1. Y&R 223,000 (-19,000/+40,000)
2. GH 178,000 (-26,000/+30,000)
3. DAYS 158,000 (+6,000/+21,000)
4. B&B 157,000 (-17,000/+8,000)

Women 18-34 Rating
1. Y&R 0.7 (same/+.2)
2. DAYS 0.5 (+.1/+.1)
2. B&B 0.5 (same/+.1)
2. GH 0.5 (-.1/+.1)

Day-To-Day Ratings – HH/Total Viewers

Monday: 2.5/3,639,000
Tuesday: 2.5/3,428,000
Wednesday: 2.3/3,250,000
Thursday: 2.5/3,420,000
Friday: 2.3/3,195,000

Monday: 2.0/2,672,000
Tuesday: 2.0/2,570,000
Wednesday: 1.9/2,499,000
Thursday: 1.8/2,356,000
Friday: 1.7/2,171,000

Monday: 1.8/2,407,000
Tuesday: 1.8/2,445,000
Wednesday: 1.9/2,483,000
Thursday: 1.8/2,415,000
Friday: 1.9/2,400,000

Monday: 3.4/4,748,000
Tuesday: 3.3/4,567,000
Wednesday: 3.2/4,290,000
Thursday: 3.2/4,428,000
Friday: 3.0/4,075,000

For the SEASON September 24, 2012 through June 23, 2013

1. Y&R 3.6
2. B&B 2.6
3. GH 2.2
4. DAYS 2.1

Women 18-49 Rating
1. Y&R 1.5
2. GH 1.2
3. B&B 1.1
4. DAYS 1.0

Ratings Archive


Show More
  • Sasha

    Actually, the headline is wrong.

    In comparison to the same week last year, soaps are still up by about half a million viewers!

    The same in comparison to 2011.

    The week before, soap ratings were the best for that week since 2008!

    So, if we put things into perspective, it wasn’t a “bad week”, just not as good a week as the previous one.

    • Philip

      Whatever drugs you are on would you pass some this way.

      In 2012, Y&R was down almost 500,000 viewers and GH was down almost 100,000 viewers. Both GH and Days were over 100,000 down in 18-49 and Y&R was nearing 200,000 down in 18-49.

      Look the numbers up in the archives here at SON.

      And both Y&R and GH are still under what they were in 2011 in Total Viewers. And both of those shows are way off from 2011 in the 18-49 viewers.

      But keep dreaming. I’m sure the execs are sitting there drinking their coffee looking at these numbers and thinking these numbers are where they want them to be.

      • Noah

        Obviously, you can’t even do the simplest math or you are somehow illiterate. The second number in parentheses indicates the change in viewership in comparison to last year.

        If you were capable of just adding up these figures, you’d see that total viewers are up by about 500,000 in comparison to the same week last year, just as Sasha stated.

        When I do the same with the numbers of the respective week of 2011 (June, 13-17), the total number of viewers (of the four top ranking soaps) this year is still 400,000 viewers higher than 2011.

        So, it’s not a really great week, but definitely much better than the last two years. And what Sasha said about last week having the best ratings for that week since 2008, is also correct.

        Based on the strong upward trend we’ve seen over the last weeks and months, I’m expecting considerably higher numbers again in the coming weeks.

        • Philip

          I look at the numbers for each show and don’t grasp at straws and combine them all together. Funny that you have to do that to prove your point.

          It is sad when you have to stretch so far to prove your point. Grasp at straws all you want and make excuses all it does is make you come off as desperate to try to prove your point.

          So what if last week was the best week since 2008. You go out of your way to try to say that one week doesn’t make a difference and then grasp on to one great week of ratings. Talk about desperate.

          Adding up the numbers for all the shows together still doesn’t take away the fact that my show Y&R was down almost 500,000 viewers from 2011 to 2012. Execs at CBS are not going to add all the numbers together when they are only concerned with Y&R’s numbers.

          So good try at your desperate little ploy. And that is what it is — DESPERATE and SAD.

          Obviously these numbers bother you folks more than you want to let on or you wouldn’t go out of your way to try to make them look so good.

          No amount of trying to make things look good in particular can hide the fact that since April GH has lost over 100,000 18-49 female viewers. The numbers don’t lie…..look them up. And they are now at .8 in that demo…tied with their lowest rating ever in that demo.

          • Noah

            If anyone is desperate here, it is you. It’s nothing to do with “grasping straws” to notice that even in a considerably weaker week like last week ALL soaps are UP from last year, and “your” show is significantly so, as well as B&B.

            If you like it or not, the season average 2012-13 for Y&R is so far as good as it was in the 2010-11 season.

            And for all soaps, it’s so far the best season average since 2008-09!

          • MOJO

            OK so Im no in dpeht person at ratings. But you gotta be kidding to say hey these are good when you are dead last in the deom of 18-49 and down from last year. And that GH has now falling to 4th place outta four. And you aren’t getting past 3 million viewers and at times barely getting past 2.5 Also to the fact daily ratings suck and aren’t steady for most weeks. GH never does aboe a 2.2 and if it gets a 2.2 the lose it in the same week .
            It seems as if you are into ratings and know whats suspose to be good. But for months all I have seen was unsteady numbers no real growth after all the hype RC/FV got after mnths of same numbers. IMO just as a student who does marketing this isnt great. For my field you want steady growth and to atleast be stable. GH is far from that Y&R and B&B have both held they’er mark on 1 and 2 while GH has fallen and not made any growth since the suspose RC/FV saved the show. In 2013 much hasnt been good and gotten worse after the 5th and he return of OLTL3. You also said that the numbers will jump in favor of GH later in ratings from looking at past ratings that happens but GH has yet to consist of that and grow. They “rebound” but never keep. AD’s want study and growth so does networks THEY WANT REPORTS OF growth. So far GH hasnt made that since RC/FV made positive moves most of 2013 GH has been falling most def. after the 50th.

  • Philip

    Is anyone at ABC realizing that this story with the 3 OLTL actors isn’t working? These have to be the worst ratings for GH in a long time. I am so glad that Ron C.’s ego is so big and that he is so full of himself that he can let his love for these characters and these three actors ruin my show. Ron C. get over yourself and do what is right by GH. You fully deserve these ratings and when GH is cancelled it will clearly be your fault.

  • PatF

    Wow… wasn’t expecting these numbers.
    And that GH 18-49 number is scary….yikes.

  • Gabi

    By the way, how were “The Talk” and “The Chew” ratings last week. Since we have to read CBS press releases here that tell us, whenever possible, how much “The Talk” ratings are growing (yet, they have still not arrived the level of ratings As The World Turns had in the same time slot even in its weakest year, same with “The Chew” and All My Children), and since we are being told how bad last week was for soaps, it would be interesting to have a bit of a comparison here, too!

    • Bored GH Fan

      When are the soaps going to be responsible for their own ratings? Fans either always love to look for an excuse whey the ratings drop or their only other excuse is well the replacement shows don’t do as well. Fans need to start holding these shows responsible for their own ratings and quit making excuses for when the ratings fall. No amount of boo-hooing over the replacement shows are going to make them go away. There are alreayd more talk shows coming to replace the ones that have been cancelled. And the soaps don’t just complete with shows like The Talk or The Chew anymore. Let’s Make A Deal got over 3 million viewers for it’s 2nd half hour last week for live plus same day. Not even GH or Days have done that for more than a day in a long time.

      Instead of excuses and constant B.S. about the replacement shows fans should be focusing on making the people behind the soaps making the shows watchable.

      There is a reason I am not watching GH right now and it has nothing to do with a replacement show. It has everything to do with how sorry the show is right now. And believe me I have let ABC, Ron C. and Frank V. know it too. To the point that I got blocked by Ron C. on his Twitter because he doesn’t want to hear anything against his writing. If you don’t stroke his ego and tell him how great he is….he has no use for you.

      • Chelsea

        Some people here either don’t get it or they are part of the ABC/CBS cheap talk game cooking show lobby.

        Who’s making any excuses? Someone pointed out that even a site called “Soap Opera Network” is distorting facts when it comes to soap opera ratings versus the ratings of those cheap shows.

        Apart from that, since the late 90s, a big part of decreasing soap ratings has been due to the fact that more and more viewers are watching their soaps ONLINE or on mobile devices and not being counted at all.

        I’m expecting a big surprise as soon as mobile devices and online viewership are counted appropriately. It will underline the fact that soaps are so much superior to any other program that networks thought they could replace them with! And you are right: Networks should have improved the quality of their soaps instead of killing them. It’s all about quality – if you get the quality right, soaps still can achieve the best ratings in daytime. Y&R is living proof of that (and that doesn’t mean that also Y&R could be doing even much better again, they could!).

        • Bored GH Fan

          I should have known I was dealing with the immature fringe of soap fans who make the rest of us soap fans look bad.

          Oh yes everyone else has to be working for ABC.

          Tell me dear which of the soaps do you work for.l Because obviously no one can be that out of touch with reality unless someone is paying them to have the opinions you and some others on here.

          Neither one of us is smart enough to think on our own. You guys work for the soaps and I work for ABC. Let’s both go get our checks now and shut up.

          Listen dear internet crazy, you belief whatever you want that helps you lay your crazy head to bed at night. I’ll deal with the real world and look at things the way they are.

          No matter what you say or what you believe unless you can prove what you say and you can’t then it is all just an opinion.

          And it still won’t change the fact that I am not watching GH and I won’t be. It stinks. Deal with it.

          • Chelsea

            Oh, I was talking about numbers that everyone can check, not about YOU watching GH or not.

            If YOU like it or not:

            GH has its best season average (see above) since 2007-08!

          • Bored GH Fan

            I haven’t checked all those numbers, but in the key demo of 18-49 it is not the best season to date demo they have had. And the 18-49 demo is the one that most matters to ABC and to the advertisers.

            In 2011, GH had a 1.4 in the 18-49 key demo for season average. That is the demo they are hurting most in.

            Here are the 18-49 Demos for the season up to June 5, 2011:

            Women 18-49 Rating
            1. Y&R 1.6
            2. GH 1.4
            3. DAYS 1.2
            4. OLTL 1.1
            5. B&B 1.0
            6. AMC 0.9

            And the season to date also includes those who DVR the show and watch it within 7 days. So in the key 18-49 demos only B&B is doing better since 2011.

  • Corey

    Interesting to see that Days is only 24,000 total viewers ahead of GH and only 56,000 in the 18-49. Kind of scary considering all everyone has been doing is posting positive and saying how great Days has been, and all I read is people disling GH. With numbers like that won’t take much for GH to inch back ahead of Days Seems Days is head back towards last place again. Considering it is the Sami/EJ show, and far too much of Kristen(EIleen Davidson) not surprised.

    Gh’s faults are too much Roger Howarth. I unline most don’t have an issue with him playing Franco. I think he has slowly started to make that role his own. However him getting so much air time is just overkill. It goes back to when the show used to be all Sonny/Carly/Jason.

    This week GH was nice with the episodes focusing on Luke/Laura/Anna/Duke/Mac/Felicia. Was a nice change. Sadly will probably go back to too much Franco again.

    Not a great week by any means for all the soaps, although numbers are still better than one year ago. The summer is typical to have drops as people are doing other things. It is the same reason why the networks put reruns on at night.

    I don’t watch Y&R or B&B but those are pretty big drops for those shows. JFP will continue to slowly kill Y&R IMO.

    The soaps seem to be settling back into the lower numbers after a few months of resurgence. Not a good sign but lets see how things go the next few weeks.

  • sj

    bring steffy back and keep her

  • LukeNoahFan

    I have a new headline for you guys:

    Last week was the


    Just read it on another site.

    DAYS had an average of 2.7 million total viewers last week versus

    2.3 million the same week last year (+400,000 viewers!!).

    They are up 42% in women 18-34 and up 30% in women 18-49.

    These numbers are really HUGE and underline the fact that soaps as ATWT, AMC, OLTL and GL could be in the exact same position today if CBS and ABC had made smart long-term investments to turn these shows around instead of killing them and banking on short-term profits with those cheap replacement shows.

    Soaps are still the recipe for long-term growth and a much superior level of ratings!!

    If NBC was really smart, they’d bring the cancelled soaps back and get much better ratings in the time slots that ABC and CBS put their cheap talk and cooking shows in.