Ratings: All Soaps Up in Total Viewers

Bell-Phillip Television Productions (Top); Sony Pictures Television (Bottom)
Bell-Phillip Television Productions (Top); Sony Pictures Television (Bottom)

Ratings Report for the Week of June 10-14, 2013

NOTE: Please do not copy and paste the entire .  Thank you.

NOTE: DAYS did not air in some markets due to US Open Golf on Thursday and Friday

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,730,000 (+241,000/+339,000)
2. B&B 3,589,000 (+150,000/+150,000)
3. DAYS 2,644,000 (+260,000/+260,000)
4. GH 2,532,000 (+64,000/+238,000)

1. Y&R 3.4/11 (+.2/+.1)
2. B&B 2.6/8 (+.1/+.3)
3. DAYS 2.0/6 (+.1/+.1)
4. GH 1.9/6 (same/+.2)

Women 18-49 Viewers
1. Y&R 858,000 (+16,000/+1,000)
2. B&B 686,000 (-4,000/-1,000)
3. DAYS 595,000 (+9,000/+61,000)
4. GH 555,000 (-2,000/-1,000)

Women 18-49 Rating
1. Y&R 1.3/9 (same/same)
2. B&B 1.1/7 (same/same)
3. GH 0.9/6 (same/same)
3. DAYS 0.9/6 (same/+.1)

Women 18-34 Viewers
1. Y&R 242,000 (+12,000/+18,000)
2. GH 204,000 (+30,000/+81,000)
3. B&B 174,000 (+16,000/-40,000)
4. DAYS 152,000 (+7,000/-47,000)

Women 18-34 Rating
1. Y&R 0.7 (same/same)
2. GH 0.6 (+.1/+.2)
3. B&B 0.5 (same/-.1)
4. DAYS 0.4 (same/-.2)

Day-To-Day Ratings – HH/Total Viewers

Monday: 2.7/3,709,000
Tuesday: 2.7/3,730,000
Wednesday: 2.7/3,906,000
Thursday: 2.5/3,335,000
Friday: 2.4/3,264,000

Monday: 2.0/2,645,00
Tuesday: 2.2/2,823,000
Wednesday: 1,8/2,462,000
Thursday: 1.9/2,410,000 (did not count)
Friday: 1.7/2,348,000 (did not count)

Monday: 2.0/2,595,000
Tuesday: 1.8/2,401,000
Wednesday: 1.9/2,502,000
Thursday: 1.8/2,575,000
Friday: 1.9/2,589,000

Monday: 3.4/4,770,000
Tuesday: 3.4/4,735,000
Wednesday: 3.5/4,824,000
Thursday: 3.4/4,744,000
Friday: 3.2/4,576,000

For the SEASON September 24, 2012 through June 16, 2013

1. Y&R 3.6
2. B&B 2.6
3. GH 2.2
4. DAYS 2.1

Women 18-49 Rating
1. Y&R 1.5
2. GH 1.2
3. B&B 1.1
4. DAYS 1.0

Ratings Archive

  • Hugo

    Go DAYS!!!
    Interesting that B&B dropped a lot at the end of the week, especially since DAYS wasn’t airing in its regular timeslot. Maybe the audience doesn’t like what’s happening with the Steffy storyline?

  • Dave

    Fantastic gains for GH over last year and some small gains from last week. And great gains in the 18-34 demo. Nice to see they actually stayed with steady viewership all week. Looks like despite the complaining about the whole Franco thing that people are actually watching and enjoying it.

    Nice to see all soaps up after all dropping last week. We don’t have that many left so congrats to all 4 soaps

  • PatF

    Great gains for YR over last week AND over last year especially. The paternity story was featured last week, so it seems Josh’s great use of history is driving this. Keep the stories with the characters we love coming!

  • Angela Margot

    This is HUGE!!

    These are the best ratings for this week – considering the four best ranking soaps – since 2008 (see Ratings Archive) !!!

    So, what we are seeing here is really a BIG upward trend that proves how strong this genre still is, IF networks and producers are willing to make smart investments in
    long-term growth rather than banking on cheap talk and so on shows for alleged short-term benefits.

    It’s becoming strikingly clear that ABC and CBS were totally wrong when they declared the soap genre “dead”. The only ones who killed the soaps were them -based on totally false premises.

    It’s time to correct these fatal errors.

    • PatF

      Angela…I agree that ATWT was probably cancelled prematurely…however GL COULD have been cancelled as early as four years before it was. I really think they gave that show more than enough chance to turn it around. Same thing with ABC…AMC was pretty much on life support for a while…OLTL though was trending up when it was cancelled.
      But I do think NOW they will think twice as some of the replacement shows have performed poorly.

      • Angela Margot

        Well, obviously they didn’t implement plans to turn things around and enable long-term growth for GL and other shows, because if they had, these shows would still be on and part of the upward trend we are seeing for the soaps that executed such plans. Everybody knows that the only thing they did to GL was cutting and cutting the budget and installing a production model that totally destroyed the show as we’d known it. That’s certainly not “smart investments” for “long-term growth”. It’s banking on short-time profits / crisis “management” instead of long-term growth and benefits!

        Besides, the numbers don’t back up what you’re saying about GL and the ABC soaps. GL had only ONE full season (2007-08) below the 2.0 Nielsen ratings mark when it was cancelled by CBS. AMC and OLTL were actually both ABOVE that mark when they were cancelled.

        Considering the fact that the four remaining soaps that executed plans to improve quality and better respond to viewers’ preferences (though that has to be an ongoing effort) are now enjoying a significant upward trend, after two of them (GH and DAYS) faced periods of dangerously low ratings, too, it is pretty clear that the same can be achieved with other soaps, too.

        And Y&R is showing the enormous potential that this genre could still make use of across the board.

        And let us never forget that the traditionally-measured Nielsen ratings are NOT accurate anyway, leaving out hundreds of thousands, if not millions, of viewers that watch their favorite soaps online etc. And that has been a big part of the ratings decline since the end of the 90s all along. BTW, I don’t know anyone who’s watching talk or game shows online regularly, but I know loads of people that are watching their favorite soaps online!

  • Jane Simpson

    With ABC currently live streaming via internet in two of the largest markets, and making GH available ON DEMAND from the bigger cable companies including Comcast and Charter, I’m thinking GH may be doing a lot better than it appears to be doing.

  • lm cee

    I am new to the whole ratings. What is the difference between viewers and ratings?