Find out why “All My Children” will remain in the season-to-date rankings (2011-2012 broadcast season) despite ending its broadcast television run on ABC.
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As we all know, four weeks ago Brian Frons, President, Daytime, Disney/ABC Television Group, visited the set of ABC’s “All My Children” to announce the cancellation of the 41-year-old soap live and in person to cast members while also canceling “AMC’s” sister soap “One Life to Live,” whose cast members learned via video feed of the 42-year-old daytime dramas fate. According to Frons, with “The Chew” and “The Revolution” the network will be saving between 30-40% a week on programming costs. It’s easy to see why as Soap Opera Network has your exclusive first look at the new programming that falls under the networks “It’s a Brand New Day” promotional campaign. Materials for the campaign will be sent out to advertisers and press outlets beginning next week as the network presents its 2011-2012 daytime and primetime schedule to Madison Avenue’s elite buyers at the Avery Fisher Hall in Lincoln Center in New York City on Tuesday, May 17. Soap fans are scheduled to protest outside the event from 2:00 – 6:00 PM.
A Disney insider reveals how ABC executives bungled things behind the scenes, leading to the shutdown of SOAPnet which will soon be replaced by Disney Junior.
Why Hoover pulling ads from ABC won’t get the network to reverse its decision on canceling “All My Children” or “One Life to Live” and actually justifies it.
ABC Daytime and SOAPnet have signed on as presenting sponsor of Stagecoach, the popular Country Music Festival that takes place annually in California.
Brent Weber, Alec Musser and Jeff Branson are exiting “All My Children” along with Leven Rambin, who last year made clear her decision to exit the ABC soap.