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As the popularity of soap operas fell in recent years (shown by decreased ratings and the cancelation of several sudsers, leaving only “The Young and the Restless,” “The Bold and the Beautiful,” “Days of our Lives,” and “General Hospital” on the air), the Daytime Emmy Awards shifted to keep up: Gone were the beloved clips showcasing the nominated actors’ work and the majority of the show celebrating daytime dramas, in were more moments involving morning, talk, game and cooking shows. And rumor had it that the Emmys would become even less soap-centric as the years went on. But according to the Daytime Emmys’ senior executive director, David Michaels, though this year’s program has not yet been set, he’s sure the ceremony will keep soaps front and center, right where they belong!
“The daytime fan base comes from all genres,” he tells Variety. “We have a Facebook page, and it’s not just the soap fans. The games and the talk shows have some pretty rabid fans, too. But there’s no fans like soap fans.”

The Young and the Restless, The Young and the Restless 40

With almost 30 years of memories to pull from, “The Young and Restless’” Tracey E. Bregman (Lauren Fenmore) can’t be forced to name her favorite “Y&R” moment. Because, as she so aptly puts it, “There have been so many!” But as she celebrates being back on contract with the show (something she’s been on again/off again since she started back in 1983), she’s thrilled to be playing out what she thinks is one of Lauren’s greatest story arcs yet.

Looking at how daytime television has become the pre-primtime of the entertainment landscape in more ways than one, Variety.com, now part of Penske Business Media, LLC (owners of Deadline.com and TVLine.com), has highlighted several of daytime’s biggest stars in front of and behind the scenes who help make the daily drama, the fun & games and the topics of discussion millions of viewers tune into each and every weekday. Those featured in the article include Angelica McDaniel (Senior Vice President, CBS Daytime), Frank Valentini (Executive Producer, “General Hospital”) Kelly Ripa (Tak Show Host, “Live with Kelly and Michael”; ex-Hayley Vaughan Santos, “All My Children”), Heather Tom (Katie Spencer, “The Bold and the Beautiful”), Katie Couric (Talk Show Host, “Katie”), Judge Judy Sheindlin (Judge, “Judge Judy”), Carla Hall and Clinton Kelly (Co-Hosts, “The Chew”) and many more.

The Young and the Restless, The Young and the Restless 40

As previously reported, cast members from CBS’ “The Young and the Restless” appeared on yesterday’s edition of “Marie.” In honor of the soaps 40th anniversary, the Marie Osmond hosted talker paid tribute to the memory of “Y&R” co-creator and head writer, William J. Bell, and highlighted the longest-running feud in daytime soap history – Katherine Chancellor (Jeanne Cooper) and Jill Foster Abbott (Jess Walton).

As “General Hospital’s” 50th anniversary celebration kicks into high gear this week with a very special episode airing Tuesday, April 2 (episode was originally scheduled to air on Monday, April 1 as the 50th anniversary celebratory episode), fans will have no chance of avoiding the cast of the series as they grace your TV screens in more ways than one. In addition to the upcoming Special Edition of “20/20″ with Katie Couric,” wherein ABC News will feature “General Hospital” in a “Real Soap Dish” episode airing Saturday, April 6 from 9:00 – 10:00 PM ET on ABC, the daytime talk show newbie will host the series in a special edition of “Katie” airing on Thursday, April 4. Stars scheduled to appear in the episode include Anthony Geary (Luke Spencer), Genie Francis (Laura Spencer), Kin Shriner (Scott Baldwin), Finola Hughes (Anna Devanne), and Kelly Monaco, with a special performance by Rick Springfield (Noah Drake).

With just 28 days left before the launch of “All My Children” and “One Life to Live” on Hulu and Hulu Plus, fans can now get themselves prepared for the iTunes launch of their favorite TOLN soaps. Just a short time ago iTunes released its first teaser of the soaps as the cast responds to their super glamorous photo shoot. Per the description, “the full casts of ‘All My Children’ and ‘One Life to Live’ come together for their first photo shoot. Watch interviews with your favorite actors, and meet the electrifying new stars.”

CBS announced today that “The Bold and the Beautiful” will be offering fans the first ever synced second-screen experience as they watch the soap on TV and learn more about the soap via their iPad’s via the recently released CBS App from the iTunes store for iPhone and iPad.