Several daytime broadcast shows were preempted on Friday, August 15 due to breaking news coverage of U.S. President Donald Trump and Russian President Vladimir Putin meeting in Alaska to discuss a potential peace agreement over Ukraine. As a result, Nielsen reported breakouts in particular for “NBC News Daily” and “GMA3,” and a partial breakout for “General Hospital,” during the week of August 11-15, 2025.
Overall, most daytime broadcast shows saw significant drops among Women 18-49 and Women 25-54, likely due to lower than expected HUT (homes using television) levels, at least among the key sales demographics and particularly on Thursday, August 14, 2025, which was the lowest rated day of the week for three of the four network soap operas — Wednesday, August 13, 2025 was the lowest-rated day of the week for “General Hospital.”
For the week, repeats of “The Price is Right” remained on top among Women 18-49 and Women 25-54, led by the second half-hour with its 0.32 rating in the former and its 0.48 rating in the latter. “TODAY 3rd Hour” again took third place in Women 18-49 (0.23 rating) with “The Young and the Restless” taking the same spot in Women 25-54 (0.38 rating).
Compared to the same week last year, every daytime broadcast show saw significant declines demographically with “The Bold and the Beautiful” dropping the most among Women 18-49, down -0.11 (0.17 rating vs. 0.28 rating), and “NBC News Daily” dropping the most among Women 25-54, also down -0.11 (0.16 rating vs. 0.27 rating).
“The Bold and the Beautiful” tied its season low among Women 25-54 (0.34 rating) and set a new low among Women 18-49 (0.17 rating). “The Young and the Restless” set a new low among Women 25-54 (0.38 rating) and recorded its second-lowest performance of the season among Women 18-49 (0.21 rating).
“Beyond the Gates” set a new low among Women 18-49 (0.16 rating) and Women 25-54 (0.28 rating) while “General Hospital” tied its series low among Women 18-49 (0.16 rating). The long-running ABC soap remained on par with its week ago performance among Women 25-54 (0.29 rating).
“GMA3” was the only daytime broadcast show to see week-to-week gains, up +0.02 among Women 18-49 (0.13 rating vs. 0.11 rating) and Women 25-54 (0.19 rating vs. 0.17 rating). Meanwhile, “NBC News Daily” set a new low among Women 18-49 (0.10 rating) and Women 25-54 (0.16 rating).
Among Total Viewers, “The Young and the Restless” (2.959 million) was the only daytime broadcast show to see year-over-year growth, adding +58,000 more viewers compared to the same week last year (2.959 million vs. 2.901 million). On the opposite side, “The Bold and the Beautiful” (2.442 million) and “General Hospital” (1.794 million) saw the largest week-to-week and year-over-year drops, down -197,000 and 189,000, respectively, for the former, and down -198,000 and -170,000, respectively, for the latter.
Note: HUT is a term that refers to the total number of homes using their television sets during a given period, with the tracking service expressing HUT as a percentage of the population or a number representing the thousands of homes viewing television.
Wrap-Up
What follows is a breakdown of how the daytime broadcast shows performed during the week of August 11-15, 2025 among Women 18-49 rating, Women 25-54 rating, including week-to-week and year-over-year performance comparisons.
Note*: Figures under the 2024 column for “Beyond the Gates” are compared to the performance of the former time slot occupant, “The Talk,” which aired amended repeats during the comparable week last year. “TODAY with Jenna & Friends” is compared with the performance of its predecessor, “TODAY with Hoda & Jenna.” Meanwhile, “GMA3” is compared with the performance of its predecessor, “GMA3: What You Need to Know.”
With the game show airing amended repeats, demos for “Let’s Make a Deal” were not available. The show also aired amended repeats during the same week last year. “The Price is Right” also aired amended repeats during the comparable week last year, resulting in Households and Total Viewers not being available.
Households and Total Viewers for “TODAY 3rd Hour” and “TODAY with Jenna & Friends” were unavailable at press time.
Week of August 11-15, 2025 Rankers
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | 2024 |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) – R | 0.32 | 0.40 | 0.37 |
| 2. The Price is Right 1 (CBS) – R | 0.27 | 0.33 | 0.35 |
| 3. TODAY 3rd Hour (NBC) | 0.23 | 0.26 | 0.28 |
| 4. The Young and the Restless (CBS) | 0.21 | 0.25 | 0.25 |
| 5. The Bold and the Beautiful (CBS) | 0.17 | 0.21 | 0.28 |
| 6. General Hospital (ABC) | 0.16 | 0.18 | 0.22 |
| — Beyond the Gates (CBS) | 0.16 | 0.18 | N/A* |
| — TODAY with Jenna & Friends (NBC) | 0.16 | 0.17 | 0.24 |
| 9. GMA3 (ABC) | 0.13 | 0.11 | 0.14* |
| 10. View-ABC (ABC) – R | 0.12 | 0.13 | 0.16* |
| 11. NBC News Daily (NBC) | 0.10 | 0.13 | 0.19 |
| NR. Let’s Make a Deal 2 (CBS) – R | NR* | NR* | NR* |
| NR. Let’s Make a Deal 1 (CBS) – R | NR* | NR* | NR* |
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | 2024 |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) – R | 0.48 | 0.56 | 0.55 |
| 2. The Price is Right 1 (CBS) – R | 0.42 | 0.49 | 0.52 |
| 3. The Young and the Restless (CBS) | 0.38 | 0.42 | 0.44 |
| 4. TODAY 3rd Hour (NBC) | 0.36 | 0.40 | 0.43 |
| 5. The Bold and the Beautiful (CBS) | 0.34 | 0.38 | 0.42 |
| 6. General Hospital (ABC) | 0.29 | 0.29 | 0.33 |
| 7. Beyond the Gates (CBS) | 0.28 | 0.31 | N/A* |
| 8. TODAY with Jenna & Friends (NBC) | 0.26 | 0.27 | N/A* |
| 9. GMA3 (ABC) | 0.19 | 0.17 | 0.23* |
| 10. View-ABC (ABC) – R | 0.18 | 0.19 | 0.23* |
| 11. NBC News Daily (NBC) | 0.16 | 0.18 | 0.27 |
| NR. Let’s Make a Deal 2 (CBS) – R | NR* | NR* | NR* |
| NR. Let’s Make a Deal 1 (CBS) – R | NR* | NR* | NR* |
Households
| Rank / Show / Network | This Week | Last Week | 2024 |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) – R | 2.3 | 2.3 | N/A* |
| 2. The Price is Right 1 (CBS) – R | 2.0 | 2.0 | N/A* |
| 3. The Young and the Restless (CBS) | 1.9 | 1.9 | 2.0 |
| 4. The Bold and the Beautiful (CBS) | 1.6 | 1.7 | 1.7 |
| 5. Let’s Make a Deal 2 (CBS) – R | 1.4 | 1.4 | N/A* |
| 6. General Hospital (ABC) | 1.2 | 1.2 | 1.3 |
| — Let’s Make a Deal 1 (CBS) – R | 1.2 | 1.2 | N/A* |
| 8. Beyond the Gates (CBS) | 1.0 | 1.0 | N/A* |
| 9. View-ABC (ABC) – R | 0.8 | 0.9 | N/A* |
| 10. GMA3 (ABC) | 0.7 | 0.7 | 0.8* |
| — NBC News Daily (NBC) | 0.7 | 0.7 | 0.8 |
| N/A. TODAY 3rd Hour (NBC) | N/A* | N/A* | N/A* |
| N/A. TODAY with Jenna & Friends (NBC) | N/A* | N/A* | N/A* |
Total Viewers (In Millions)
| Rank / Show / Network | This Week | Last Week | 2024 |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) – R | 3,882 | 3,879 | N/A* |
| 2. The Price is Right 1 (CBS) – R | 3,382 | 3,351 | N/A* |
| 3. The Young and the Restless (CBS) | 2,959 | 3,026 | 2,901 |
| 4. The Bold and the Beautiful (CBS) | 2,442 | 2,631 | 2,639 |
| 5. Let’s Make a Deal 2 (CBS) – R | 2,210 | 2,228 | N/A* |
| 6. Let’s Make a Deal 1 (CBS) – R | 1,896 | 1,846 | N/A* |
| 7. General Hospital (ABC) | 1,794 | 1,964 | 1,992 |
| 8. Beyond the Gates (CBS) | 1,504 | 1,553 | N/A* |
| 9. View-ABC (ABC) – R | 1,199 | 1,365 | N/A* |
| 10. GMA3 (ABC) | 1,136 | 1,142 | 1,246* |
| 11. NBC News Daily (NBC) | 1,103 | 1,114 | 1,193 |
| N/A. TODAY 3rd Hour (NBC) | N/A* | N/A* | N/A* |
| N/A. TODAY with Jenna & Friends (NBC) | N/A* | N/A* | N/A* |
The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Ratings are the percentage of TV viewers in the U.S. who tuned into a specific television program.
Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.
LEGEND
| P = Premiere | R = Repeat | S = Special |
| NR = Not Rated / Not Ranked | N/A = Not Available | * denotes further information |
Summary (Preemptions/Schedule Changes)*
- “General Hospital” aired for just 37 minutes on Friday, August 15 due to ABC News coverage of the meeting between U.S. President Trump and Russian President Putin.
- “GMA3” was coded as broken out and retitled to “GMA3-ABC” on Friday, August 15 due to ABC News coverage of the meeting between U.S. President Trump and Russian President Putin. The retitled telecast is excluded from its weekly and season averages. The program’s weekly averages are based on four days (Monday through Thursday).
- “Let’s Make a Deal” aired amended repeats. The show’s ratings will not factor into its season average. Additionally, the show was broken out on Friday, August 15 due to CBS News coverage of the meeting between U.S. President Trump and Russian President Putin. The telecast is excluded from its weekly and season averages. The program’s weekly averages are based on four days (Monday through Thursday).
- “NBC News Daily” was broken out on Friday, August 15 due to NBC News coverage of the meeting between U.S. President Trump and Russian President Putin. The telecast is excluded from its weekly and season averages. The program’s weekly averages are based on four days (Monday through Thursday).
- “The Price is Right” aired amended repeats. The show’s ratings will not factor into its season average.
- “The View” aired amended repeats. The show’s ratings will not factor into its season average.
- Households and Total Viewers were not available at press time for “TODAY 3rd Hour” or “TODAY with Jenna & Friends” during the week of July 28-August 1, 2025; week of August 4-8, 2025 and the week of August 11-15, 2025.