ABC quietly rebranded “GMA3: What You Need to Know” to simply “GMA3,” keeping things more streamlined for the third hour of “Good Morning America.” As a result, the retitled news hour saw its best performance among Total Viewers in seven weeks, best Women 25-54 rating in 12 weeks (since week of March 31-April 4, 2025) and best Women 18-49 rating in 10 weeks (since week of April 14-18, 2025) during the week of June 23-27, 2025.
With 1.275 million viewers tuning in, “GMA3” topped its afternoon news competition – “NBC News Daily” (1.081 million) – among Total Viewers and in the key demos, while staying close to year ago levels across the board among Total Viewers (1.275 million vs. 1.291 million), Households (0.8 rating vs. 0.9 rating), Women 18-49 (0.15 rating vs. 0.16 rating) and Women 25-54 (0.22 rating vs. 0.25 rating).
Although the network has not formally announced the departure of DeMarco Morgan and Eva Pilgrim as co-anchors, a position they’ve held since the exit of Amy Robach adn T.J. Holmes in 2023, Rebecca Jarvis and Will Reeve have been co-anchoring the program since the June 20, 2025 broadcast from the show’s new studio at 7 Hudson Square with Rhiannon Ally, Dr. Tara Narula and “Good Morning America” chief meteorologist Ginger Zee also appearing.
NBC News
All in, the new “GMA3” is off to a decent start. Meanwhile, “TODAY with Jenna & Friends” once again set a new series low among Total Viewers, down -85,000 viewers week-to-week (1.095 million vs. 1.180 million) and down -236,000 year-over-year (1.095 million vs. 1.331 million).
Since the departure of Hoda Kotb as co-host in January, the fourth hour of the “TODAY” brand has ultimately seen a collapse in viewership with the show only slightly ahead of “NBC News Daily” among Total Viewers (1.095 million vs. 1.081 million) while losing to the news hour outright among TV households (0.72 rating vs. 0.74 rating).
What follows is a breakdown of how the daytime network news and talk shows performed among Women 18-49, Women 25-54, Total Viewers and Households during the week of June 23-27, 2025.
Week of June 23-27, 2025 Rankers
GMA3 (ABC)
| Date | Women 18-49 Rating | Women 25-54 Rating | Duration (In Minutes) |
|---|---|---|---|
| Mon, 6/23 | N/A* | N/A* | N/A* |
| Tue, 6/24 | 0.20 | 0.28 | 60 |
| Wed, 6/25 | 0.14 | 0.20 | 60 |
| Thu, 6/26 | 0.15 | 0.22 | 60 |
| Fri, 6/27 | 0.13 | 0.18 | 60 |
| AVERAGE: | 0.15 | 0.22 | 240 |
| HOUSEHOLDS: | 0.8 | ||
| TOTAL VIEWERS: | 1.275m | ||
*Did not count – excluded from weekly average
NBC News Daily (NBC)
| Date | Women 18-49 Rating | Women 25-54 Rating | Duration (In Minutes) |
|---|---|---|---|
| Mon, 6/23 | 0.14* | 0.20* | 5* |
| Tue, 6/24 | 0.13 | 0.23 | 60 |
| Wed, 6/25 | 0.12 | 0.19 | 60 |
| Thu, 6/26 | 0.14 | 0.24 | 60 |
| Fri, 6/27 | 0.06 | 0.13 | 60 |
| AVERAGE: | 0.11 | 0.19 | 240 |
| HOUSEHOLDS: | 0.74 | ||
| TOTAL VIEWERS: | 1.081m | ||
*Did not count – excluded from weekly average
TODAY 3rd Hour (NBC)
| Date | Women 18-49 Rating | Women 25-54 Rating | Duration (In Minutes) |
|---|---|---|---|
| Mon, 6/23 | 0.19 | 0.33 | 51 |
| Tue, 6/24 | 0.32 | 0.46 | 51 |
| Wed, 6/25 | 0.29 | 0.42 | 51 |
| Thu, 6/26 | 0.19 | 0.30 | 50 |
| Fri, 6/27 | 0.14* | 0.28* | 52* |
| AVERAGE: | 0.25 | 0.38 | 203 |
| HOUSEHOLDS: | 1.08 | ||
| TOTAL VIEWERS: | 1.673m | ||
*Did not count – excluded from weekly average
TODAY with Jenna & Friends (NBC)
| Date | Women 18-49 Rating | Women 25-54 Rating | Duration (In Minutes) |
|---|---|---|---|
| Mon, 6/23 | 0.14* | 0.26* | 5* |
| Tue, 6/24 | 0.23 | 0.33 | 49 |
| Wed, 6/25 | 0.13 | 0.26 | 49 |
| Thu, 6/26 | 0.14 | 0.25 | 49 |
| Fri, 6/27 | 0.12* | 0.21* | 41* |
| AVERAGE: | 0.17 | 0.28 | 147 |
| HOUSEHOLDS: | 0.72 | ||
| TOTAL VIEWERS: | 1.095m | ||
*Did not count – excluded from weekly average
The View (ABC)
| Date | Women 18-49 Rating | Women 25-54 Rating | Duration (In Minutes) |
|---|---|---|---|
| Mon, 6/23 | 0.18* | 0.26* | 17* |
| Tue, 6/24 | 0.21 | 0.30 | 60 |
| Wed, 6/25 | 0.18 | 0.27 | 60 |
| Thu, 6/26 | 0.19 | 0.33 | 60 |
| Fri, 6/27 | 0.20 | 0.30 | 48 |
| AVERAGE: | 0.19 | 0.30 | 228 |
| HOUSEHOLDS: | 1.54 | ||
| TOTAL VIEWERS: | 2.281m | ||
*Did not count – excluded from weekly average
The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen.
Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.
LEGEND
| P = Premiere | R = Repeat | S = Special |
| NR = Not Rated / Not Ranked | N/A = Not Available | * denotes further information |
Summary (Preemptions/Schedule Changes)*
- “GMA3” was broken out and retitled to “GMA3-ABC” on Monday, June 23 due to an ABC News special report on the U.S. striking Iran’s nuclear facilities. The retitled telecast is excluded from the weekly and season averages. The show’s weekly average is based on four days (Tuesday through Friday).
- “NBC News Daily” was broken out and retitled to “NBC News Daily-ND” on Monday, June 23 due to an NBC News special report on the U.S. striking Iran’s nuclear facilities. The retitled telecast is excluded from the weekly and season averages. The show’s weekly average is based on four days (Tuesday through Friday).
- “TODAY 3rd Hour” was broken out on Friday, June 27 due to an NBC News special report. The show’s weekly average is based on four days (Monday through Thursday).
- “TODAY with Jenna & Friends” was retitled “TDY Jenna & Friends-JF” on Monday, June 23 and Friday, June 27 due to an NBC News special report. The show’s weekly average is based on three days (Tuesday through Thursday).
- The second half-hour of “The Price is Right” was broken out on Monday, June 23 due a CBS News special report on the U.S. striking Iran’s nuclear facilities. The show’s weekly average is based on four days (Tuesday through Friday).
- “The View” was broken out and amended on Monday, June 23 due to an ABC News special report on the U.S. striking Iran’s nuclear facilities. The episode was retitled “VIEW-ABC” and aired for just 17 minutes. The show’s weekly average is based on four days (Tuesday through Friday).