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News Media ‘GMA3: What You Need to Know’ Anchors DeMarco Morgan & Eva Pilgrim Could Soon Be Replaced – REPORT

‘GMA3: What You Need to Know’ Anchors DeMarco Morgan & Eva Pilgrim Could Soon Be Replaced – REPORT

The ratings-challenged third hour of "Good Morning America" ranks last among the key sales demographics.
By Errol LewisApril 2, 20253 Comments
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DeMarco Morgan, Eva Pilgrim, GMA3: What You Need to Know, GMA3, ABC News
DeMarco Morgan, Eva Pilgrim
Heidi Gutman/ABC
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“GMA3: What You Need to Know” might soon have a new set of anchors, weeks after the show’s behind the scenes production staff were let go following layoffs at ABC News, reports Page Six, the gossip column that is an extension of the New York Post.

According to the outlet, sources indicate that current hosts DeMarco Morgan and Eva Pilgrim are likely to be replaced by the end of the summer as the news division looks to turn things around at the ratings-challenged third hour of “Good Morning America.”

Reportedly, ABC News president Almin Karamehmedovic is currently mulling a change in front of the camera. At the same time, the outlet’s sources are also hinting that “‘GMA3’ won’t be there at the end of the summer,” news of which conflicts with recent reports that the network would be sticking with the program despite staff cuts, unimpressive ratings and industry turmoil in the second age of President Donald J. Trump.

T.J. Holmes, Amy Robach, GMA3: What You Need to Know, #GMA3
T.J. Holmes, Amy Robach
Heidi Gutman/ABC

Morgan and Pilgrim were named hosts of “GMA3” in 2023, following the ouster of former hosts T.J. Holmes and Amy Robach, both of whom were fired after their romantic relationship became tabloid fodder and took focus off the news they were hired to report.

ABC News is said to be considering either installing an entirely new set of hosts for the show or even expanding the face time of the morning edition’s core anchors like Robin Roberts, George Stephanopoulos and Michael Strahan.

Good Morning America, GMA
Michael Strahan, Robin Roberts, George Stephanopoulos
ABC News

While declining to officially comment on the futures of Morgan and Pilgrim to Page Six, a spokesperson told the outlet, “What we have said from the beginning is that we are unifying all day parts under the ‘GMA’ umbrella and team and that includes seeing all members of the extended ‘GMA’ family in the third hour.”

“The third hour is a valued part of the ‘GMA’ franchise,” the spokesperson continued. “Robin, George and Michael have been on before and they will continue to be featured.”

As noted by the spokesperson, with ABC News unifying the “GMA” brand, “Good Morning America” executive producer Simone Swink will now oversee things at “GMA3,” while Catherine McKenzie, who had been executive producer of the third hour since the current iteration’s debut in 2020, was among those laid off.

‘GMA3’ Timeline

Speaking of Strahan, he co-hosted the third hour of “GMA” way back in 2018 when it was originally launched as “GMA Day,” and included “The View” co-host Sara Haines as his co-host, before the show was later retooled and rebranded as “GMA3: Strahan & Sara,” marking the first time it formally referenced itself as a third-hour of “Good Morning America” while at the same time putting more emphasis on its co-hosts.

GMA3: What You Need to Know, GMA3
“GMA3: What You Need to Know
ABC News

By August 2019, actress and singer Keke Palmer had quickly become a fan favorite following her brief time filling in for Haines who had been on maternity leave. As such, Palmer was made a full-time co-host of the program to reward her contribution, with the show again rebranded to “GMA3: Strahan, Sara & Keke.” Sadly, with the emergence of Covid, production on the show was “temporarily” suspended in the spring of 2020, replaced by “Pandemic: What You Need to Know,” anchored by Amy Robach.

With the success of the straight news format, “GMA3: Strahan, Sara & Keke” was quietly canceled, with Haines returning full-time to “The View” and Strahan returning full-time to “Good Morning America,” as the show was permanently replaced by the rebranded “GMA3: What You Need to Know,” debuting in June 2020. By September 2020, T.J. Holmes was named co-anchor of the program, working alongside Robach and then medical contributor Dr. Jennifer Ashton.

‘GMA3’ Ratings Performance vs. Competition

According to figures released by Nielsen, during the week of March 24-28, 2025, the most recent week in which ratings data is available, “GMA3: What You Need to Know” continued to rank last among Women 18-49 (0.15 rating) and Women 25-54 (0.21 rating), the two key demographics used to sell ads for daytime television programming.

Kate Snow, Zinhle Essamuah, Morgan Radford, Vicky Nguyen, NBC News Daily, NBC News, NND, #NBCNewsDaily
Kate Snow, Zinhle Essamuah, Morgan Radford, Vicky Nguyen
NBC News

While the ABC News show averaged 1.337 million viewers, well ahead of the competing “NBC News Daily” (1.098 million), the latter series had a much healthier performance among Women 18-49 (0.18 rating) and Women 25-54 (0.26 rating).

For the first quarter of 2025, “GMA3” is averaging 1.449 million viewers compared with 1.249 million for “NBC News Daily.” The two are tied among Women 18-49 Viewers, each averaging just 104,000 in the demo, while “NBC News Daily” is ahead by +2,000 viewers among Women 25-54 Viewers (148,000 vs. 146,000).

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ABC News Almin Karamehmedovic DeMarco Morgan Eva Pilgrim GMA3: What You Need to Know Good Morning America NBC News Daily

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