During the week of March 10-14, 2025, NBC’s lineup consisting of “TODAY 3rd Hour,” “TODAY with Jenna & Friends” and “NBC News Daily” were the standout performers among the key sales demographics, each up from or flat with their week ago performances.
In the case of “NBC News Daily,” the program saw year-to-year increases among Women 18-49 (0.15 rating vs. 0.12 rating) and Women 25-54 (0.24 rating vs. 0.19 rating), topping “GMA3: What You Need to Know,” which ranked last in the key demographics used to sell ads.
At CBS, “The Young and the Restless” was flat week-to-week among Women 18-49 (0.29 rating) but declined slightly among Women 25-54 (0.48 rating vs. 0.49 rating). Compared to its year ago performance, the soap was up in both demographics, up +0.01 among Women 18-49 (0.29 rating vs. 0.28 rating) and up +0.02 among Women 25-54 (0.48 rating vs. 0.46 rating).
Airing opposite “General Hospital” in most markets, “Beyond the Gates” tied the ABC soap among Women 18-49 (0.20 rating), marking the first time the series had not beaten its direct competitor outright in unrounded figures. Though it was down -0.06 week-to-week, the CBS soap did manage to win its hour among Women 25-54 (0.33 rating vs. 0.31 rating),
All things considered, “Beyond the Gates” continues to outpace the year ago performance of former timeslot occupant “The Talk” among both Women 18-49 (0.20 rating vs. 0.16 rating) and Women 25-54 (0.33 rating vs. 0.24 rating).
While “The Bold and the Beautiful” was down week-to-week among the demos, the half-hour soap continued to display ratings growth compared to the same week last year, up +0.02 among Women 18-49 (0.25 rating vs. 0.23 rating) and up +0.01 among Women 25-54 (0.39 rating vs. 0.38 rating).
“The View” fell a bit in both demos, declining week-to-week and year-to-year, with its performance among Women 25-54 (0.31 rating) down significantly from one week earlier (0.31 rating vs. 0.40 rating) and compared to the same week last year (0.31 rating vs. 0.38 rating). Meanwhile, both half hours of “The Price is Right” were on par with their year ago performances in both demos despite noticeable drops week-to-week. The same could be said for both half hours of “Let’s Make a Deal,” although it saw some year-to-year growth in the demos.
Wrap-Up
What follows is a breakdown of how the daytime broadcast shows performed during the week of March 10-14, 2025 among Women 18-49 rating and Women 25-54 rating, including their performance during the comparable week last year.
Note*: Total Viewers and Households were added as of Wednesday, April 9.
The year ago performance for “Beyond the Gates” is compared to “The Talk.” Ditto for “Today with Jenna & Friends,” which is compared to “TODAY with Hoda & Jenna.”
A closer look at how the daytime soaps performed, specifically their daily performance breakdown in the demos, can be read here.
Week of March 10-14, 2025 Rankers
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | 2024 |
|---|---|---|---|
| 1. The Price Is Right 2 (CBS) | 0.39 | 0.45 | 0.39 |
| 2. The Price Is Right 1 (CBS) | 0.33 | 0.38 | 0.34 |
| 3. The Young and the Restless (CBS) | 0.29 | 0.29 | 0.28 |
| 4. TODAY 3rd Hour (NBC) | 0.27 | 0.26 | 0.27 |
| 5. Let’s Make a Deal 2 (CBS) | 0.26 | 0.26 | 0.25 |
| 6. The Bold and the Beautiful (CBS) | 0.25 | 0.27 | 0.23 |
| 7. The View (ABC) | 0.23 | 0.27 | 0.24 |
| 8. Let’s Make a Deal 1 (CBS) | 0.22 | 0.24 | 0.22 |
| 9. TODAY with Jenna & Friends (NBC) | 0.21 | 0.18 | 0.21* |
| 10. Beyond the Gates (CBS) | 0.20 | 0.24 | 0.16* |
| — General Hospital (ABC) | 0.20 | 0.21 | 0.24 |
| 12. NBC News Daily (NBC) | 0.15 | 0.15 | 0.12 |
| 13. GMA3: What You Need to Know (ABC) | 0.14 | 0.18 | 0.16 |
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | 2024 |
|---|---|---|---|
| 1. The Price Is Right 2 (CBS) | 0.57 | 0.63 | 0.57 |
| 2. The Price Is Right 1 (CBS) | 0.49 | 0.53 | 0.49 |
| 3. The Young and the Restless (CBS) | 0.48 | 0.49 | 0.46 |
| 4. TODAY 3rd Hour (NBC) | 0.42 | 0.41 | 0.41 |
| 5. The Bold and the Beautiful (CBS) | 0.39 | 0.44 | 0.38 |
| 6. Let’s Make a Deal 2 (CBS) | 0.37 | 0.37 | 0.36 |
| 7. Beyond the Gates (CBS) | 0.33 | 0.39 | 0.24* |
| — TODAY with Jenna & Friends (NBC) | 0.33 | 0.30 | 0.35* |
| 9. The View (ABC) | 0.31 | 0.40 | 0.38 |
| — Let’s Make a Deal 1 (CBS) | 0.31 | 0.33 | 0.31 |
| — General Hospital (ABC) | 0.31 | 0.33 | 0.41 |
| 12. NBC News Daily (NBC) | 0.24 | 0.23 | 0.19 |
| 13. GMA3: What You Need to Know (ABC) | 0.20 | 0.26 | 0.26 |
Households
| Rank / Show / Network | This Week | Last Week | 2024 |
|---|---|---|---|
| 1. The Price Is Right 2 (CBS) | 2.4 | 2.6 | 2.6 |
| 2. The Price Is Right 1 (CBS) | 2.1 | 2.3 | 2.3 |
| 3. The Young and the Restless (CBS) | 2.0 | 2.0 | 2.0 |
| 4. The Bold and the Beautiful (CBS) | 1.7 | 1.8 | 1.7 |
| 5. The View (ABC) | 1.6 | 1.8 | 1.6 |
| 6. Let’s Make a Deal 2 (CBS) | 1.4 | 1.5 | 1.5 |
| 7. Let’s Make a Deal 1 (CBS) | 1.2 | 1.3 | 1.3 |
| — General Hospital (ABC) | 1.2 | 1.2 | 1.4 |
| 9. TODAY 3rd Hour (NBC) | 1.1 | 1.2 | 1.3 |
| — Beyond the Gates (CBS) | 1.1 | 1.1 | 0.8* |
| 11. GMA3: What You Need to Know (ABC) | 0.9 | 0.9 | 0.9 |
| 12. TODAY with Jenna & Friends (NBC) | 0.8 | 0.8 | 0.9* |
| 13. NBC News Daily (NBC) | 0.7 | 0.8 | 0.7 |
Total Viewers (In Millions)
| Rank / Show / Network | This Week | Last Week | 2024 |
|---|---|---|---|
| 1. The Price Is Right 2 (CBS) | 4,061 | 4,296 | 4,103 |
| 2. The Price Is Right 1 (CBS) | 3,507 | 3,757 | 3,596 |
| 3. The Young and the Restless (CBS) | 2,983 | 3,033 | 3,066 |
| 4. The Bold and the Beautiful (CBS) | 2,492 | 2,617 | 2,524 |
| 5. The View (ABC) | 2,424 | 2,620 | 2,402 |
| 6. Let’s Make a Deal 2 (CBS) | 2,260 | 2,425 | 2,382 |
| 7. Let’s Make a Deal 1 (CBS) | 1,927 | 2,085 | 2,044 |
| 8. General Hospital (ABC) | 1,900 | 1,882 | 2,101 |
| 9. TODAY 3rd Hour (NBC) | 1,791 | 1,820 | 1,883 |
| 10. Beyond the Gates (CBS) | 1,580 | 1,740 | 1,256* |
| 11. GMA3: What You Need to Know (ABC) | 1,330 | 1,431 | 1,424 |
| 12. TODAY with Jenna & Friends (NBC) | 1,248 | 1,250 | 1,424* |
| 13. NBC News Daily (NBC) | 1,138 | 1,198 | 1,076 |
The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen.
Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.
LEGEND
| P = Premiere | R = Repeat | S = Special |
| NR = Not Rated / Not Ranked | N/A = Not Available | * denotes further information |
Summary (Preemptions/Schedule Changes)*
- Nielsen did not report any preemptions, interruptions, or schedule changes during the week of March 10-14, 2025.