THE NUMBERS
While we regularly report how the daytime broadcast shows perform in Women 18-49 and Women 25-54, it is Adults 18-49 and Adults 25-54 who matter most for news programs, particularly “NBC News Daily” and “GMA3: What You Need to Know,” as the latter two demographics set the advertising rates for those two shows.
During the week of May 6-10, 2024, the most recent week in which ratings data is available for “NBC News Daily” and “GMA3: What You Need to Know,” the former was the #1 afternoon news program on all of television among Adults 25-54, according to figures released by Nielsen Media Research.
With 236,000 viewers among Adults 25-54 tuning in, “NBC News Daily” beat “GMA3” by +14,000 (+6%) and was the only program up versus the prior year. The broadcast also ranked #1 among Adults 18-49, topping “GMA3” by +18,000 viewers (165,000 vs. 147,000).
Overall, “GMA3: What You Need to Know” ranked #1 among Total Viewers, but the gap between it and “NBC News Daily” grew closer. The ABC News program averaged 1.275 million viewers versus. 1.157 million viewers for NBC’s broadcast. “NBC News Daily” hit a five-week high in Total Viewers, which was an increase of +103,000 (+10%) compared to its performance one week earlier.
What follows is a breakdown of how “NBC News Daily” and “GMA3: What You Need to Know” performed during the week of May 6-10, 2024 among Adults 25-54, Adults 18-49 and Total Viewers.
Week of May 6-10, 2024
| Show / Network | Adults 25-54 Rating | Adults 25-54 Viewers | Adults 18-49 Rating | Adults 18-49 Viewers | Total Viewers |
|---|---|---|---|---|---|
| NBC News Daily (NBC) | 0.20 | 236,000 | 0.13 | 165,000 | 1,157,000 |
| GMA3: What You Need to Know (ABC) | 0.18 | 222,000 | 0.11 | 147,000 | 1,275,000 |
Season-to-date, “NBC News Daily” ranks as the #1 afternoon news program among Adults 25-54, beating “GMA3: What You Need to Know” and even ahead of programming on both CNN and Fox News during its 12:00-4:00 p.m. daily broadcast.
