Daytime Demo Viewers for the Week of May 6-10, 2024

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Daytime Demo Viewers for the Week of May 6-10, 2024

How daytime broadcast performed among Women 18-49 and Women 25-54 viewers during the week of May 6-10, 2024, and a rare look at Females 12-17 and Women 18-34.

By Errol Lewis Leave A Comment
James O’Halloran, Devin Goda, The Price is Right, Price is Right, TPIR, #PriceIsRight
James O’Halloran, Devin Goda ("The Price is Right")
Sonja Flemming/CBS
Ratings, Soap Opera Ratings, Daytime Broadcast Ratings, TV Ratings, Primetime Broadcast Ratings, Primetime TV Ratings, Primetime Ratings, Cable Ratings, Soap Ratings, Daytime Ratings, TV, Cable, Soaps, Soap Operas, Daytime, Primetime Broadcast, Primetime

THE NUMBERS

In addition to reporting weekly ratings information for all daytime broadcast shows and the three daytime soaps, Soap Opera Network is happy to announce that we will once again be able to share daytime ratings among Women 18-49 and Women 25-54 viewers, the two primary sales demographics used to sell advertising rates for daytime television programming. This marks the first time we’ve been able to share this information since at least March 2020.

In addition to a breakdown of how daytime broadcast is performing among the two key women demos, we’re also getting a rare look at how the broadcast soaps are performing among Females 12-17 and Women 18-34, plus season-to-date in each category.

For those seeking a breakdown of how the daytime broadcast shows performed during the week of May 6-10, 2024 among Women 18-49 and Women 25-54 rating, Households and Total Viewers, click here. You can also view an in-depth breakdown of daytime soaps performed against each other here.

Weekly Rankers (May 6-10, 2024)

Women 18-49 Viewers (In Thousands)

Rank / Show / NetworkThis WeekLast Week2023
1. The Price is Right 2 (CBS)269275N/A
2. The Price is Right 1 (CBS)235250N/A
3. Let’s Make a Deal 2 (CBS)181180N/A
4. The Young and the Restless (CBS)179175N/A
5. TODAY 3rd Hour (NBC)171189N/A
6. The Bold and the Beautiful (CBS)165163N/A
7. Let’s Make a Deal 1 (CBS)158155N/A
8. TODAY with Hoda & Jenna (NBC)149144N/A
9. General Hospital (ABC)139132N/A
10. The View (ABC)12998221
11. The Talk (CBS)104104N/A
12. GMA3: What You Need to Know (ABC)9485N/A
NA. NBC News Daily (NBC)N/A93N/A
Source: Nielsen (Live+Same Day) – Week of May 6-10, 2024

Women 25-54 Viewers (In Thousands)

Rank / Show / NetworkThis WeekLast Week2023
1. The Price is Right 2 (CBS)361377N/A
2. The Price is Right 1 (CBS)305339N/A
3. The Young and the Restless (CBS)291291N/A
4. The Bold and the Beautiful (CBS)255262N/A
5. TODAY 3rd Hour (NBC)244266N/A
6. Let’s Make a Deal 2 (CBS)233249N/A
7. Let’s Make a Deal 1 (CBS)212233N/A
— General Hospital (ABC)212206N/A
9. TODAY with Hoda & Jenna (NBC)208209N/A
10. The View (ABC)190153277
11. The Talk (CBS)154158N/A
12. GMA3: What You Need to Know (ABC)148133N/A
N/A. NBC News Daily (NBC)N/A144N/A
Source: Nielsen (Live+Same Day) – Week of May 6-10, 2024

Females 12-17 / Women 18-34 (Rating/Viewers)

Show / NetworkFemales 12-17
Rating
Females 12-17
Viewers
Women 18-34
Rating
Women 18-34
Viewers
The Young and the Restless (CBS)0.056,0000.1552,000
The Bold and the Beautiful (CBS)0.033,0000.1345,000
General Hospital (ABC)0.022,0000.0933,000
Source: Nielsen (Live+Same Day) – Week of May 6-10, 2024

Daily Rankers (Select Programs)

Women 18-49 Viewers (In Thousands)

Show / NetworkMonday
(05/06/24)
Tuesday
(05/07/24)
Wednesday
(05/08/24)
Thursday
(05/09/24)
Friday
(05/10/24)
The Price is Right 2 (CBS)263303265248266
The Price is Right 1 (CBS)247274237192224
The Young and the Restless (CBS)205166N/A*170174
The Bold and the Beautiful (CBS)176150N/A*146188
Let’s Make a Deal 2 (CBS)194184N/A*184162
Let’s Make a Deal 1 (CBS)166146N/A*163158
General Hospital (ABC)145131141135145
The Talk (CBS)107108N/A*90110
The View (ABC)119107133146143
GMA3: What You Need to Know (ABC)11178969193
Source: Nielsen (Live+Same Day) – Week of May 6-10, 2024

Women 25-54 Viewers (In Thousands)

Show / NetworkMonday
(05/06/24
Tuesday
(05/07/24)
Wednesday
(05/08/24)
Thursday
(05/09/24)
Friday
(05/10/24)
The Price is Right 2 (CBS)378389330347360
The Price is Right 1 (CBS)332334291272297
The Young and the Restless (CBS)322285N/A*278278
The Bold and the Beautiful (CBS)274245N/A*221281
Let’s Make a Deal 2 (CBS)262225N/A*223223
Let’s Make a Deal 1 (CBS)229194N/A*205222
General Hospital (ABC)236207217200201
The Talk (CBS)167159N/A*135155
The View (ABC)172158191218212
GMA3: What You Need to Know (ABC)166126148159141
Source: Nielsen (Live+Same Day) – Week of May 6-10, 2024

Season-to-Date Rankers (Select Programs)

Women 18-49 & Women 25-54 (Rating/Viewers)/Total Viewers

Show / NetworkWomen 18-49 RatingWomen 18-49 ViewersWomen 25-54 RatingWomen 25-54 Viewers Total Viewers
The Young and the Restless (CBS)0.33217,0000.51311,0003,190,000
The Bold and the Beautiful (CBS)0.28185,0000.42261,0002,726,000
General Hospital (ABC)0.23150,0000.39239,0002,038,000
Source: Nielsen (Live+Same Day) – Season-to-Date (09/25/2023 – 05/10/2024)

Females 12-17 & Women 18-34 (Rating/Viewers)

Show / NetworkFemales 12-17 RatingFemales 12-17 Viewers Women 18-34 RatingWomen 18-34 Viewers
The Young and the Restless (CBS)0.045,0000.1656,000
The Bold and the Beautiful (CBS)0.045,0000.1347,000
General Hospital (ABC)0.034,0000.1034,000
Source: Nielsen (Live+Same Day) – Season-to-Date (09/25/2023 – 05/10/2024)

Note*: CBS aired the UEFA Champions League game on Wednesday, May 8, causing their programming to be preempted, amended or broken out. With the exception of “The Price is Right,” the weekly averages for all other CBS shows are based on four days (Monday, Tuesday, Thursday and Friday).

Figures for “NBC News Daily” were unavailable at press time.

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