During the week of May 20-24, 2024, ABC’s daytime lineup consisting of “The View” (2.289 million), “General Hospital” (1.903 million) and “GMA3: What You Need to Know” (1.291 million) continued to post alarming numbers among the key sales demographics, each hitting, tying or close to their season low in both unrounded Women 18-49 and unrounded Women 25-54 rating.
Eight weeks into the second quarter, “The View” and “General Hospital,” in particular, are seeing significant erosion in both key demographics, the most among all daytime broadcast shows compared with the second quarter in 2023, with declines among demo viewers near or above 30%. “GMA3: What You Need to Know” is experiencing declines above 25%.
Among Women 18-49 viewers, ABC is down at least 30%, while CBS’ lineup is down by single digits during 2Q24 compared to 2Q23.
As for Toal Viewers, nearly every show gained compared to their week ago performance (week of May 13-17, 2024), except for the first half-hour of “The Price is Right” (3.628 million) and “The Young and the Restless” (3.009 million). Despite gaining just +1,000 viewers over the week ago period, “General Hospital” averaged under two million viewers for the sixth consecutive week and the 12th time overall this season.
The only shows to see an increase compared to the same week last year were “The View” (+88,000), “TODAY 3rd Hour” (1.844 million; +77,000), “TODAY with Hoda & Jenna” (1.336 million; +10,000) and “NBC News Daily” (1.136 million; +166,000).
What follows is a breakdown of how the daytime broadcast shows performed during the week of May 20-24, 2024 in Women 18-49, Women 25-54, Households and Total Viewers, including a look at their performance during the comparable week last year. A closer look at the daytime soaps, including their daily performance breakdown in the demos, will be posted shortly.
Week of May 20-24, 2024 Rankers
Women 18-49 Rating (Rounded)
| Rank / Show / Network | This Week | Last Week | 2023 |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.4 | 0.4 | 0.4 |
| — The Price is Right 1 (CBS) | 0.4 | 0.4 | 0.4 |
| 3. The Young and the Restless (CBS) | 0.3 | 0.3 | 0.4 |
| — Let’s Make a Deal 2 (CBS) | 0.3 | 0.3 | 0.3 |
| — TODAY 3rd Hour (NBC) | 0.3 | 0.3 | 0.3 |
| — The Bold and the Beautiful (CBS) | 0.3 | 0.3 | 0.3 |
| 7. Let’s Make a Deal 1 (CBS) | 0.2 | 0.2 | 0.3 |
| — TODAY with Hoda & Jenna (NBC) | 0.2 | 0.2 | 0.2 |
| — General Hospital (ABC) | 0.2 | 0.2 | 0.3 |
| — The View (ABC) | 0.2 | 0.2 | 0.3 |
| — The Talk (CBS) | 0.2 | 0.2 | NR* |
| 12. NBC News Daily (NBC) | 0.1 | 0.2 | 0.1 |
| — GMA3: What You Need to Know (ABC) | 0.1 | 0.1 | 0.2 |
Women 18-49 Rating (Unrounded)
| Rank / Show / Network | This Week | Last Week | 2023 |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.38 | 0.40 | 0.44 |
| 2. The Price is Right 1 (CBS) | 0.35 | 0.36 | 0.38 |
| 3. The Young and the Restless (CBS) | 0.28 | 0.28 | 0.39 |
| 4. Let’s Make a Deal 2 (CBS) | 0.26 | 0.26 | 0.29 |
| — TODAY 3rd Hour (NBC) | 0.26 | 0.26 | 0.28 |
| — The Bold and the Beautiful (CBS) | 0.26 | 0.25 | 0.33 |
| 7. Let’s Make a Deal 1 (CBS) | 0.22 | 0.21 | 0.25 |
| — TODAY with Hoda & Jenna (NBC) | 0.22 | 0.21 | 0.23 |
| 9. General Hospital (ABC) | 0.19 | 0.21 | 0.31 |
| 10. The View (ABC) | 0.18 | 0.19 | 0.25 |
| 11. The Talk (CBS) | 0.15 | 0.15 | NR* |
| 12. NBC News Daily (NBC) | 0.14 | 0.15 | 0.14 |
| — GMA3: What You Need to Know (ABC) | 0.14 | 0.14 | 0.19 |
Women 25-54 Rating (Rounded)
| Rank / Show / Network | This Week | Last Week | 2023 |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.6 | 0.6 | 0.6 |
| 2. The Price is Right 1 (CBS) | 0.5 | 0.5 | 0.6 |
| — The Young and the Restless (CBS) | 0.5 | 0.5 | 0.6 |
| 4. The Bold and the Beautiful (CBS) | 0.4 | 0.4 | 0.5 |
| — TODAY 3rd Hour (NBC) | 0.4 | 0.4 | 0.4 |
| — Let’s Make a Deal 2 (CBS) | 0.4 | 0.4 | 0.4 |
| 7. Let’s Make a Deal 1 (CBS) | 0.3 | 0.3 | 0.4 |
| — TODAY with Hoda & Jenna (NBC) | 0.3 | 0.3 | 0.3 |
| — General Hospital (ABC) | 0.3 | 0.3 | 0.5 |
| — The View (ABC) | 0.3 | 0.3 | 0.4 |
| — The Talk (CBS) | 0.3 | 0.3 | NR* |
| 12. GMA3: What You Need to Know (ABC) | 0.2 | 0.2 | 0.3 |
| — NBC News Daily (NBC) | 0.2 | 0.2 | 0.2 |
Women 25-54 Rating (Unrounded)
| Rank / Show / Network | This Week | Last Week | 2023 |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.58 | 0.55 | 0.64 |
| 2. The Price is Right 1 (CBS) | 0.51 | 0.49 | 0.56 |
| 3. The Young and the Restless (CBS) | 0.46 | 0.49 | 0.59 |
| 4. The Bold and the Beautiful (CBS) | 0.43 | 0.41 | 0.50 |
| 5. TODAY 3rd Hour (NBC) | 0.38 | 0.40 | 0.40 |
| 6. Let’s Make a Deal 2 (CBS) | 0.36 | 0.36 | 0.40 |
| 7. Let’s Make a Deal 1 (CBS) | 0.32 | 0.31 | 0.36 |
| 8. TODAY with Hoda & Jenna (NBC) | 0.31 | 0.33 | 0.31 |
| — General Hospital (ABC) | 0.31 | 0.34 | 0.45 |
| 10. The View (ABC) | 0.28 | 0.30 | 0.36 |
| 11. The Talk (CBS) | 0.26 | 0.25 | NR* |
| 12. GMA3: What You Need to Know (ABC) | 0.23 | 0.22 | 0.27 |
| 13. NBC News Daily (NBC) | 0.22 | 0.23 | 0.20 |
Households
| Rank / Show / Network | This Week | Last Week | 2023 |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 2.6 | 2.6 | 2.6 |
| 2. The Price is Right 1 (CBS) | 2.3 | 2.3 | 2.3 |
| 3. The Young and the Restless (CBS) | 2.0 | 2.1 | 2.2 |
| 4. The Bold and the Beautiful (CBS) | 1.7 | 1.7 | 1.9 |
| 5. The View (ABC) | 1.6 | 1.5 | 1.5 |
| 6. Let’s Make a Deal 2 (CBS) | 1.5 | 1.5 | 1.6 |
| 7. Let’s Make a Deal 1 (CBS) | 1.3 | 1.3 | 1.4 |
| — General Hospital (ABC) | 1.3 | 1.3 | 1.4 |
| 9. TODAY 3rd Hour (NBC) | 1.2 | 1.2 | 1.2 |
| 10. TODAY with Hoda & Jenna (NBC) | 0.9 | 0.9 | 0.9 |
| 11. GMA3: What You Need to Know (ABC) | 0.8 | 0.8 | 0.9 |
| — The Talk (CBS) | 0.8 | 0.8 | 0.8* |
| — NBC News Daily (NBC) | 0.8 | 0.7 | 0.7 |
Total Viewers (In Millions)
| Rank / Show / Network | This Week | Last Week | 2023 |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 4,166 | 4,149 | 4,169 |
| 2. The Price is Right 1 (CBS) | 3,628 | 3,716 | 3,653 |
| 3. The Young and the Restless (CBS) | 3,009 | 3,081 | 3,347 |
| 4. The Bold and the Beautiful (CBS) | 2,580 | 2,530 | 2,817 |
| 5. Let’s Make a Deal 2 (CBS) | 2,385 | 2,371 | 2,496 |
| 6. The View (ABC) | 2,289 | 2,217 | 2,201 |
| 7. Let’s Make a Deal 1 (CBS) | 2,023 | 2,012 | 2,182 |
| 8. General Hospital (ABC) | 1,903 | 1,902 | 2,067 |
| 9., TODAY 3rd Hour (NBC) | 1,844 | 1,798 | 1,767 |
| 10. TODAY with Hoda & Jenna (NBC) | 1,336 | 1,329 | 1,326 |
| 11. GMA3: What You Need to Know (ABC) | 1,291 | 1,235 | 1,329 |
| 12. The Talk (CBS) | 1,247 | 1,225 | 1,265* |
| 13. NBC News Daily (NBC) | 1,136 | 1,068 | 970 |
The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television, each representing 1,250,000 homes as of the 2023-2024 television season.
Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.
LEGEND
| R = Repeat | S = Special | P = Premiere |
| NR = Not Rated / Not Ranked | N/A = Not Available | * denotes further information |
Summary (Preemptions/Schedule Changes)*
- Due to the Memorial Day holiday weekend, “GMA3: What You Need to Know” aired an amended telecast, retitled “GMA3-ABC,” on Friday, May 24. The episode is excluded from the show’s weekly and season average. The show’s weekly average is based on four days (Monday, Tuesday, Wednesday and Thursday).
- Due to last year’s WGA strike, “The Talk” aired repeats from May 12, 2023, through October 6, 2023. Year-over-year comparisons are based on repeat airings which do not factor into the show’s season average.
- Due to the Memorial Day holiday weekend, “The View” aired an amended repeat, retitled “View-ABC,” on Friday, May 24. The repeat episode is excluded from the show’s weekly and season average. The show’s weekly average is based on four days (Monday, Tuesday, Wednesday and Thursday).