Daytime Broadcast Ratings for the Week of January 29-February 2, 2024

THE NUMBERS

During the week of January 29-February 2, 2024, the first half-hour of “The Price is Right (4.033 million), the second half-hour of “Let’s Make a Deal” (2.557 million), “TODAY with Hoda & Jenna (1.456 million) and “General Hospital” (2.097 million) were the only daytime broadcast shows to see improvement in the rounded and unrounded key sales demographics of Women 18-49 and Women 25-54 rating compared to their performances one week earlier.

Among Households and Total Viewers, “General Hospital” held steady with a 1.4 Household rating and lost just -18,000 viewers over last week, the least of all daytime broadcast shows. Conversely, the second half-hour of “The Price is Right” (4.536 million) dropped the most viewers, down -216,000 week-to-week. “General Hospital” was also the only daytime broadcast show to improve among Total Viewers compared to the same week in 2020 (pre-pandemic).

As for the afternoon network news programs, “NBC News Daily” (1.168 million) continues to outpace or tie “GMA3: What You Need to Know” (1.398 million) not only in the key women demos but also the Adults 18-49 and Adults 25-54 demographics which are the sales categories for news programming.

For the week, “NBC News Daily” averaged 154,000 viewers among Adults 18-49 vs. 156,000 viewers for “GMA3” (0.12 rating, tie), while the NBC News show averaged 228,000 viewers among Adults 25-54 to 224,000 viewers for “GMA3” (0.19 rating, tie)

Among Total Viewers, “GMA3” beat both “The Talk” (1.273 million) and “NBC News Daily,” which marked the seventh consecutive week in which the ABC News program has done so.

What follows is a breakdown of how the daytime broadcast shows performed during the week of January 29-February 2, 2024 in Women 18-49 Rating, Women 25-54 Rating, Households and Total Viewers, including a look at their comparable performances in 2023, 2022, 2021 and 2020 (pre-pandemic), which provides readers with a clearer picture of how the shows are performing overall during a five-year period and/or the basis for an overall trend. A closer look at the daytime soaps, including their daily performance breakdown in the demos, will be posted shortly.

Week of January 29-February 2, 2024 Rankers

Women 18-49 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020
1. The Price is Right 2 (CBS)	0.4	0.5	0.6	0.5	0.5	0.6
— The Price is Right 1 (CBS)	0.4	0.4	0.5	0.5	0.4	0.5
3. The Young and the Restless (CBS)	0.3	0.4	0.4	0.4	0.4	0.5
— TODAY 3rd Hour (NBC)	0.3	0.3	0.4	0.4	0.5	0.5
— Let’s Make a Deal 2 (CBS)	0.3	0.3	0.4	0.4	0.3	0.4
— The Bold and the Beautiful (CBS)	0.3	0.3	0.4	0.4	0.4	0.4
— Let’s Make a Deal 1 (CBS)	0.3	0.3	0.3	0.3	0.3	0.4
— TODAY with Hoda & Jenna (NBC)	0.3	0.2	0.3	0.3	0.4	0.4
9. General Hospital (ABC)	0.2	0.2	0.3	0.4	0.4	0.4
— The View (ABC)	0.2	0.2	0.3	0.3	0.4	0.3
— The Talk (CBS)	0.2	0.2	0.2	0.2	0.2	0.3
— NBC News Daily (NBC)	0.2	0.2	0.2	0.3*	0.3*	0.4*
13. GMA3: What You Need to Know (ABC)	0.1	0.2	0.2	0.3	0.3	0.3*

Source: Nielsen (Live+Same Day)

Women 18-49 Rating (Unrounded)*

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020
1. The Price is Right 2 (CBS)	0.42	0.45	0.55	0.53	0.50	0.55
2. The Price is Right 1 (CBS)	0.41	0.40	0.49	0.46	0.42	0.50
3. The Young and the Restless (CBS)	0.34	0.35	0.37	0.40	0.42	0.49
4. TODAY 3rd Hour (NBC)	0.30	0.30	0.38	0.40	0.48	0.51
— Let’s Make a Deal 2 (CBS)	0.30	0.29	0.37	0.36	0.31	0.39
6. The Bold and the Beautiful (CBS)	0.29	0.30	0.37	0.35	0.39	0.39
7. Let’s Make a Deal 1 (CBS)	0.25	0.25	0.33	0.32	0.26	0.35
— TODAY with Hoda & Jenna (NBC)	0.25	0.24	0.31	0.32	0.35	0.42
9. General Hospital (ABC)	0.24	0.21	0.31	0.35	0.37	0.38
10. The View (ABC)	0.21	0.22	0.31	0.31	0.38	0.34
11. The Talk (CBS)	0.18	0.20	0.20	0.21	0.22	0.27
12. NBC News Daily (NBC)	0.15	0.16	0.20	0.27*	0.34*	0.39*
13. GMA3: What You Need to Know (ABC)	0.12	0.15	0.18	0.25	0.33	0.26*

Source: Nielsen (Live+Same Day)

Women 25-54 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020
1. The Price is Right 2 (CBS)	0.6	0.6	0.8	0.8	0.8	0.8
— The Price is Right 1 (CBS)	0.6	0.6	0.7	0.7	0.7	0.7
3. The Young and the Restless (CBS)	0.5	0.5	0.6	0.7	0.7	0.8
— TODAY 3rd Hour (NBC)	0.5	0.5	0.6	0.6	0.7	0.8
5. General Hospital (ABC)	0.4	0.4	0.5	0.5	0.6	0.6
— The Bold and the Beautiful (CBS)	0.4	0.4	0.6	0.6	0.7	0.6
— Let’s Make a Deal 2 (CBS)	0.4	0.4	0.5	0.5	0.5	0.5
— TODAY with Hoda & Jenna (NBC)	0.4	0.4	0.5	0.5	0.5	0.6
— Let’s Make a Deal 1 (CBS)	0.4	0.4	0.5	0.5	0.5	0.5
— The View (ABC)	0.4	0.4	0.5	0.4	0.6	0.6
11. NBC News Daily (NBC)	0.3	0.3	0.3	0.4*	0.5*	0.6*
12. The Talk (CBS)	0.2	0.3	0.3	0.3	0.4	0.4
— GMA3: What You Need to Know (ABC)	0.2	0.3	0.3	0.4	0.5	0.4*

Source: Nielsen (Live+Same Day)

Women 25-54 Rating (Unrounded)*

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020
1. The Price is Right 2 (CBS)	0.60	0.63	0.78	0.80	0.78	0.77
2. The Price is Right 1 (CBS)	0.57	0.57	0.71	0.70	0.67	0.70
3. The Young and the Restless (CBS)	0.51	0.51	0.63	0.66	0.73	0.78
4. TODAY 3rd Hour (NBC)	0.49	0.49	0.56	0.60	0.66	0.75
5. General Hospital (ABC)	0.43	0.39	0.49	0.54	0.63	0.60
6. The Bold and the Beautiful (CBS)	0.41	0.42	0.59	0.57	0.65	0.62
— Let’s Make a Deal 2 (CBS)	0.41	0.40	0.51	0.53	0.51	0.53
— TODAY with Hoda & Jenna (NBC)	0.41	0.37	0.45	0.47	0.50	0.63
9. Let’s Make a Deal 1 (CBS)	0.37	0.37	0.45	0.47	0.46	0.48
10. The View (ABC)	0.35	0.35	0.46	0.44	0.60	0.55
11. NBC News Daily (NBC)	0.25	0.25	0.29	0.42*	0.49*	0.59*
12. The Talk (CBS)	0.23	0.28	0.31	0.33	0.36	0.41
13. GMA3: What You Need to Know (ABC)	0.22	0.25	0.30	0.39	0.49	0.41*

Source: Nielsen (Live+Same Day)

Households

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020
1. The Price is Right 2 (CBS)	2.8	3.0	N/A*	3.2	3.1	3.5
2. The Price is Right 1 (CBS)	2.5	2.6	N/A*	2.8	2.8	3.2
3. The Young and the Restless (CBS)	2.1	2.2	N/A*	2.4	2.3	2.6
4. The Bold and the Beautiful (CBS)	1.8	1.9	N/A*	2.0	2.1	2.2
5. The View (ABC)	1.6	1.7	1.7	1.7	2.1	2.1
— Let’s Make a Deal 2 (CBS)	1.6	1.7	N/A*	2.0	2.1	2.3
7. Let’s Make a Deal 1 (CBS)	1.4	1.5	N/A*	1.8	1.8	2.0
— General Hospital (ABC)	1.4	1.4	N/A*	1.5	1.6	1.6
9. TODAY 3rd Hour (NBC)	1.3	1.4	1.5	N/A	1.7	1.8
10. TODAY with Hoda & Jenna (NBC)	1.0	1.0	1.2	N/A	1.2	1.5
11. GMA3: What You Need to Know (ABC)	0.9	1.0	N/A*	1.2	1.3	1.2*
12. The Talk (CBS)	0.8	0.9	1.0	1.1	1.1	1.6
— NBC News Daily (NBC)	0.8	0.8	0.9	1.3*	1.3*	1.3*

Source: Nielsen (Live+Same Day)

Total Viewers (In Millions)

Rank / Show / Network	This Week	Last Week	2023	2022	2021	2020
1. The Price is Right 2 (CBS)	4,536	4,752	N/A*	4,973	4,740	4,822
2. The Price is Right 1 (CBS)	4,033	4,127	N/A*	4,408	4,147	4,398
3. The Young and the Restless (CBS)	3,188	3,308	N/A*	3,584	3,344	3,485
4. The Bold and the Beautiful (CBS)	2,733	2,761	N/A*	2,942	2,948	2,891
5. Let’s Make a Deal 2 (CBS)	2,557	2,705	N/A*	3,204	3,066	3,032
6. The View (ABC)	2,364	2,461	2,402	2,478	2,856	2,571
7. Let’s Make a Deal 1 (CBS)	2,170	2,310	N/A*	2,754	2,632	2,693
8. General Hospital (ABC)	2,097	2,115	N/A*	2,212	2,152	2,069
9. TODAY 3rd Hour (NBC)	1,947	2,047	2,256	N/A	2,334	2,454
10. TODAY with Hoda & Jenna (NBC)	1,456	1,478	1,759	1,774	1,568	1,920
11. GMA3: What You Need to Know (ABC)	1,398	1,515	N/A*	1,804	1,767	1,519*
12. The Talk (CBS)	1,273	1,354	1,521	1,662	1,529	1,994
13. NBC News Daily (NBC)	1,168	1,223	1,311	1,850*	1,782*	1,787*

Source: Nielsen (Live+Same Day)

The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m. and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television, each of which represents 1,250,000 homes as of the 2023-2024 television season.

LEGEND

R = Repeat	S = Special	P = Premiere
NR = Not Rated	N/A = Not Available	* denotes further information

Note*: Officially, the demo ratings are sorted by the rounded figures released by Nielsen. “NBC News Daily” 2022, 2021 and 2020 figures are compared to the performance of “Days of our Lives,” which moved to Peacock exclusively beginning September 12, 2022. “GMA3: What You Need to Know” 2020 (pre-pandemic) figures are compared to “GMA3: Strahan, Sara & Keke.”

Year-to-year comparisons (2024 vs. 2023) for most daytime broadcast shows among Households and Total Viewers will be unavailable for the foreseeable future due to figures being unavailable to Soap Opera Network during that period.

**Notable Preemptions/Schedule Changes

“NBC News Daily” was retitled to “NBC News Daily-ND” on Friday, February 2, 2024. The episode was, therefore, excluded from the show’s weekly and season averages. The show’s weekly is based on four days (Monday through Thursday).

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