THE NUMBERS
UPDATED with Total Viewers and Households (see charts below): During the week of April 24-28, 2023, “NBC News Daily” recovered slightly, tying for 11th place with “The Talk” and “GMA3: What You Need to Know” in both Women 18-49 (0.2 rating) and Women 25-54 (0.3 rating). Last week, the “Days of our Lives” replacement fell to last place all by itself in both sales categories, averaging a minuscule 0.1 rating in Women 18-49 and a 0.2 rating in Women 25-54.
The first half-hour of “The Price is Right” was up a tenth week-to-week in both categories, ranking first for the week with a 0.5 rating in Women 18-49 and a 0.7 rating in Women 25-54. Overall, “The Young and the Restless” tied for second place with the first half-hour of “The Price is Right.”
The second half-hour of “Let’s Make a Deal” improved week-to-week in Women 25-54 (0.5 rating vs. 0.4 rating), tying for fourth place with “The Bold and the Beautiful,” “TODAY 3rd Hour” and “General Hospital,” each with a 0.5 rating in the key demo.
“TODAY with Hoda & Jenna” was also up week-to-week, seeing an improvement of a tenth in both Women 18-49 (0.3 rating vs. 0.2 rating) and Women 25-54 (0.4 rating vs. 0.3 rating). The show tied for fourth place in Women 18-49 and eighth place in Women 25-54.
What follows is a breakdown of how the daytime broadcast shows performed during the week of April 24-28, 2023 in Women 18-49 and Women 25-54 rating, including a look at their comparable performance last year (2022) and two years ago (2021), respectively. A closer look at the daytime soaps, including a daily performance breakdown in the demos, will be posted on Thursday.
Note*: Officially, rankings are sorted by the rounded figures released by Nielsen. We are separately providing the unrounded demos for informational purposes only. “NBC News Daily” year ago and two years ago figures are compared to the performance of “Days of our Lives.”
Week Of April 24-28, 2023 Rankers
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.5 | 0.4 | 0.5 | 0.5 |
| 2. The Price is Right 1 (CBS) | 0.4 | 0.4 | 0.4 | 0.4 |
| — The Young and the Restless (CBS) | 0.4 | 0.3 | 0.4 | 0.4 |
| 4. The Bold and the Beautiful (CBS) | 0.3 | 0.3 | 0.4 | 0.3 |
| — Let’s Make a Deal 2 (CBS) | 0.3 | 0.3 | 0.3 | 0.3 |
| — TODAY 3rd Hour (NBC) | 0.3 | 0.3 | 0.4 | 0.4 |
| — The View (ABC) | 0.3 | 0.3 | 0.3 | 0.4 |
| — Let’s Make a Deal 1 (CBS) | 0.3 | 0.3 | 0.3 | 0.3 |
| — General Hospital (ABC) | 0.3 | 0.3 | 0.3 | 0.3 |
| — TODAY with Hoda & Jenna (NBC) | 0.3 | 0.2 | 0.3 | 0.3 |
| 11. GMA3: What You Need to Know (ABC) | 0.2 | 0.2 | 0.2 | 0.3 |
| — The Talk (CBS) | 0.2 | 0.2 | 0.2 | 0.2 |
| — NBC News Daily (NBC) | 0.2 | 0.1 | 0.3* | 0.3* |
Women 18-49 Rating (Unrounded, Does Not Count*)
| Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| The Price is Right 2 (CBS) | 0.46 | 0.42 | 0.50 | 0.50 |
| The Price is Right 1 (CBS) | 0.43 | 0.37 | 0.43 | 0.44 |
| The Young and the Restless (CBS) | 0.37 | 0.34 | 0.42 | 0.40 |
| The Bold and the Beautiful (CBS) | 0.33 | 0.34 | 0.39 | 0.33 |
| Let’s Make a Deal 2 (CBS) | 0.33 | 0.27 | 0.29 | 0.30 |
| TODAY 3rd Hour (NBC) | 0.32 | 0.29 | 0.39 | 0.39 |
| The View (ABC) | 0.29 | 0.31 | 0.29 | 0.35 |
| Let’s Make a Deal 1 (CBS) | 0.29 | 0.26 | 0.27 | 0.26 |
| General Hospital (ABC) | 0.28 | 0.29 | 0.34 | 0.32 |
| TODAY with Hoda & Jenna (NBC) | 0.25 | 0.21 | 0.29 | 0.28 |
| GMA3: What You Need to Know (ABC) | 0.21 | 0.19 | 0.22 | 0.27 |
| The Talk (CBS) | 0.20 | 0.15 | 0.20 | 0.18 |
| NBC News Daily (NBC) | 0.16 | 0.14 | 0.26* | 0.25* |
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.7 | 0.6 | 0.8 | 0.8 |
| 2. The Price is Right 1 (CBS) | 0.6 | 0.6 | 0.7 | 0.7 |
| — The Young and the Restless (CBS) | 0.6 | 0.5 | 0.7 | 0.7 |
| 4. The Bold and the Beautiful (CBS) | 0.5 | 0.5 | 0.6 | 0.6 |
| — TODAY 3rd Hour (NBC) | 0.5 | 0.4 | 0.6 | 0.6 |
| — Let’s Make a Deal 2 (CBS) | 0.5 | 0.4 | 0.5 | 0.5 |
| — General Hospital (ABC) | 0.5 | 0.5 | 0.5 | 0.5 |
| 8. TODAY with Hoda & Jenna (NBC) | 0.4 | 0.3 | 0.4 | 0.4 |
| — The View (ABC) | 0.4 | 0.4 | 0.4 | 0.5 |
| — Let’s Make a Deal 1 (CBS) | 0.4 | 0.4 | 0.4 | 0.4 |
| 11. The Talk (CBS) | 0.3 | 0.3 | 0.3 | 0.3 |
| — GMA3: What You Need to Know (ABC) | 0.3 | 0.3 | 0.3 | 0.4 |
| — NBC News Daily (NBC) | 0.3 | 0.2 | 0.4* | 0.4* |
Women 25-54 Rating (Unrounded, Does Not Count*)
| Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| The Price is Right 2 (CBS) | 0.69 | 0.63 | 0.75 | 0.77 |
| The Price is Right 1 (CBS) | 0.63 | 0.56 | 0.65 | 0.68 |
| The Young and the Restless (CBS) | 0.58 | 0.53 | 0.67 | 0.70 |
| The Bold and the Beautiful (CBS) | 0.51 | 0.49 | 0.63 | 0.59 |
| TODAY 3rd Hour (NBC) | 0.50 | 0.44 | 0.57 | 0.56 |
| Let’s Make a Deal 2 (CBS) | 0.46 | 0.40 | 0.45 | 0.48 |
| General Hospital (ABC) | 0.45 | 0.46 | 0.51 | 0.53 |
| TODAY with Hoda & Jenna (NBC) | 0.41 | 0.34 | 0.42 | 0.40 |
| The View (ABC) | 0.40 | 0.43 | 0.42 | 0.52 |
| Let’s Make a Deal 1 (CBS) | 0.39 | 0.38 | 0.43 | 0.44 |
| The Talk (CBS) | 0.31 | 0.25 | 0.34 | 0.32 |
| GMA3: What You Need to Know (ABC) | 0.30 | 0.30 | 0.32 | 0.37 |
| NBC News Daily (NBC) | 0.25 | 0.23 | 0.36* | 0.39* |
Households
| Rank / Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 2.8 | N/A | 2.9 | 2.8 |
| 2. The Price is Right 1 (CBS) | 2.5 | N/A | 2.6 | 2.6 |
| 3. The Young and the Restless (CBS) | 2.3 | N/A | 2.4 | 2.2 |
| 4. The Bold and the Beautiful (CBS) | 2.0 | N/A | 2.1 | 1.8 |
| 5. Let’s Make a Deal 2 (CBS) | 1.7 | N/A | 1.8 | 1.9 |
| 6. The View (ABC) | 1.5 | N/A | 1.5 | 1.8 |
| — Let’s Make a Deal 1 (CBS) | 1.5 | N/A | 1.6 | 1.6 |
| — General Hospital (ABC) | 1.5 | N/A | 1.5 | 1.5 |
| 9. TODAY 3rd Hour (NBC) | 1.3 | N/A | 1.4 | 0.0 |
| 10. GMA3: What You Need to Know (ABC) | 1.0 | N/A | 1.0 | 1.0 |
| — The Talk (CBS) | 1.0 | N/A | 1.0 | 0.9 |
| — TODAY with Hoda & Jenna (NBC) | 1.0 | N/A | 1.0 | 0.0 |
| 13. NBC News Daily (NBC) | 0.7 | N/A | 1.1* | 1.1* |
Total Viewers
| Rank / Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 4,435,000 | N/A | 4,617,000 | 4,288,000 |
| 2. The Price is Right 1 (CBS) | 3,908,000 | N/A | 4,035,000 | 3,867,000 |
| 3. The Young and the Restless (CBS) | 3,404,000 | N/A | 3,580,000 | 3,220,000 |
| 4. The Bold and the Beautiful (CBS) | 2,972,000 | N/A | 3,179,000 | 2,633,000 |
| 5. Let’s Make a Deal 2 (CBS) | 2,677,000 | N/A | 2,809,000 | 2,837,000 |
| 6. Let’s Make a Deal 1 (CBS) | 2,311,000 | N/A | 2,427,000 | 2,449,000 |
| 7. The View (ABC) | 2,232,000 | 2,194,000 | 2,214,000 | 2,427,000 |
| 8. General Hospital (ABC) | 2,181,000 | N/A | 2,198,000 | 2,103,000 |
| 9. TODAY 3rd Hour (NBC) | 1,926,000 | N/A | 2,010,000 | N/A |
| 10. GMA3: What You Need to Know (ABC) | 1,478,000 | N/A | 1,576,000 | 1,473,000 |
| 11. TODAY with Hoda & Jenna (NBC) | 1,461,000 | N/A | 1,456,000 | N/A |
| 12. The Talk (CBS) | 1,454,000 | N/A | 1,577,000 | 1,197,000 |
| 13. NBC News Daily (NBC) | 1,080,000 | N/A | 1,681,000* | 1,617,000* |
The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.
**Notable Preemptions/Schedule Changes
- “TODAY 3rd Hour” was retitled “TDY 3rd Hour” on Tuesday, April 25, which will not factor into the show’s weekly or season average. The episode attracted a 0.28 rating in Women 18-49 and a 0.48 rating in Women 25-54. The show’s average for the week is based on four days (Monday, Wednesday, Thursday and Friday).
- “TODAY with Hoda & Jenna” was retitled “TDY Hoda & Jenna – HJ” on Tuesday, April 25, which will not factor into the show’s weekly or season average. The episode attracted a 0.20 rating in Women 18-49 and a 0.31 rating in Women 25-54. The show’s average for the week is based on four days (Monday, Wednesday, Thursday and Friday).
