THE NUMBERS
During the week of April 10-14, 2023, “The Price is Right” and “The Young and the Restless” once again led the pack in Women 18-49 and 25-54, holding onto the top three spots in both key sales demographics.
“The Bold and the Beautiful” tied for fourth place across the board, while “NBC News Daily” ranked last in Women 25-54 and tied for last place in Women 18-49.
“General Hospital” was steady week-to-week in the rounded demos but fell significantly in actuals. Meanwhile, “The View” aired reruns all week.
What follows is a breakdown of how the daytime broadcast shows performed during the week of April 10-14, 2023 in Women 18-49 rating and Women 25-54 rating, including a look at their comparable performance in 2022 and 2021, respectively. A closer look at the daytime soaps, including their daily performance in the demos, will be posted on Thursday.
RELATED: Daytime Broadcast Ratings for the Week of April 3-7, 2023
Notes:
- Officially, rankings are sorted by the rounded figures released by Nielsen. We are separately providing the unrounded demos for informational purposes only.
- “NBC News Daily” year ago and 2021 figures are compared to the performance of “Days of our Lives.”
Week Of April 10-14, 2023 Rankers
Women 18-49 Rating (Rounded)
| Rank / Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.5 | 0.5 | 0.5 | 0.5 |
| 2. The Price is Right 1 (CBS) | 0.4 | 0.4 | 0.5 | 0.4 |
| — The Young and the Restless (CBS) | 0.4 | 0.4 | 0.4 | 0.5 |
| 4. The Bold and the Beautiful (CBS) | 0.3 | 0.3 | 0.4 | 0.4 |
| — Let’s Make a Deal 2 (CBS) | 0.3 | 0.3 | 0.3 | 0.3 |
| — TODAY 3rd Hour (NBC) | 0.3 | 0.3 | 0.4 | 0.5 |
| — General Hospital (ABC) | 0.3 | 0.3 | 0.3 | 0.3 |
| — Let’s Make a Deal 1 (CBS) | 0.3 | 0.2 | 0.3 | 0.3 |
| 9. The View (ABC) – R | 0.2 | 0.4 | 0.4 | 0.4 |
| — TODAY with Hoda & Jenna (NBC) | 0.2 | 0.3 | 0.3 | 0.3 |
| — GMA3: What You Need to Know (ABC) | 0.2 | 0.2 | 0.2 | 0.3 |
| — The Talk (CBS) | 0.2 | 0.2 | 0.2 | 0.2 |
| — NBC News Daily (NBC) | 0.2 | 0.2 | 0.3 | 0.3 |
Women 18-49 Rating (Unrounded)
| Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| The Price is Right 2 (CBS) | 0.48 | 0.47 | 0.51 | 0.50 |
| The Price is Right 1 (CBS) | 0.43 | 0.41 | 0.46 | 0.42 |
| The Young and the Restless (CBS) | 0.35 | 0.36 | 0.37 | 0.50 |
| The Bold and the Beautiful (CBS) | 0.33 | 0.32 | 0.37 | 0.38 |
| Let’s Make a Deal 2 (CBS) | 0.29 | 0.25 | 0.32 | 0.33 |
| TODAY 3rd Hour (NBC) | 0.28 | 0.29 | 0.36 | 0.47 |
| General Hospital (ABC) | 0.26 | 0.32 | 0.28 | 0.34 |
| Let’s Make a Deal 1 (CBS) | 0.25 | 0.24 | 0.29 | 0.26 |
| The View (ABC) – R | 0.22 | 0.37 | 0.37 | 0.39 |
| TODAY with Hoda & Jenna (NBC) | 0.21 | 0.25 | 0.27 | 0.34 |
| GMA3: What You Need to Know (ABC) | 0.20 | 0.22 | 0.24 | 0.30 |
| The Talk (CBS) | 0.18 | 0.16 | 0.23 | 0.23 |
| NBC News Daily (NBC) | 0.15 | 0.19 | 0.27* | 0.27* |
Women 25-54 Rating (Rounded)
| Rank / Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.7 | 0.7 | 0.8 | 0.7 |
| 2. The Price is Right 1 (CBS) | 0.6 | 0.6 | 0.7 | 0.6 |
| — The Young and the Restless (CBS) | 0.6 | 0.6 | 0.6 | 0.7 |
| 4. The Bold and the Beautiful (CBS) | 0.5 | 0.5 | 0.6 | 0.6 |
| — TODAY 3rd Hour (NBC) | 0.5 | 0.4 | 0.6 | 0.6 |
| 6. Let’s Make a Deal 2 (CBS) | 0.4 | 0.4 | 0.5 | 0.5 |
| — General Hospital (ABC) | 0.4 | 0.5 | 0.4 | 0.6 |
| — Let’s Make a Deal 1 (CBS) | 0.4 | 0.3 | 0.4 | 0.4 |
| — TODAY with Hoda & Jenna (NBC) | 0.4 | 0.4 | 0.4 | 0.5 |
| 10. The View (ABC) – R | 0.3 | 0.5 | 0.5 | 0.6 |
| — GMA3: What You Need to Know (ABC) | 0.3 | 0.3 | 0.3 | 0.4 |
| — The Talk (CBS) | 0.3 | 0.3 | 0.4 | 0.4 |
| — NBC News Daily (NBC) | 0.2 | 0.3 | 0.4* | 0.4* |
Women 25-54 Rating (Unrounded)
| Show / Network | This Week | Last Week | Last Year | 2021 |
|---|---|---|---|---|
| The Price is Right 2 (CBS) | 0.71 | 0.67 | 0.79 | 0.73 |
| The Price is Right 1 (CBS) | 0.64 | 0.56 | 0.71 | 0.64 |
| The Young and the Restless (CBS) | 0.56 | 0.57 | 0.59 | 0.74 |
| The Bold and the Beautiful (CBS) | 0.50 | 0.49 | 0.58 | 0.61 |
| TODAY 3rd Hour (NBC) | 0.45 | 0.44 | 0.56 | 0.64 |
| Let’s Make a Deal 2 (CBS) | 0.43 | 0.36 | 0.48 | 0.48 |
| General Hospital (ABC) | 0.42 | 0.50 | 0.41 | 0.60 |
| Let’s Make a Deal 1 (CBS) | 0.37 | 0.34 | 0.44 | 0.40 |
| TODAY with Hoda & Jenna (NBC) | 0.35 | 0.36 | 0.39 | 0.46 |
| The View (ABC) – R | 0.31 | 0.51 | 0.50 | 0.61 |
| GMA3: What You Need to Know (ABC) | 0.30 | 0.34 | 0.32 | 0.44 |
| The Talk (CBS) | 0.28 | 0.25 | 0.37 | 0.35 |
| NBC News Daily (NBC) | 0.23 | 0.25 | 0.41* | 0.40* |
Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.
*Notable Preemptions/Schedule Changes
- “General Hospital” was partially preempted on Thursday, April 13, airing for just 52 minutes. The show received a 0.23 rating in Women 18-49 and a 0.39 rating in Women 25-54, the second lowest rating for the week.
- “Let’s Make a Deal” was preempted on Tuesday, April 11 and Wednesday, April 12 due to CBS Sports coverage of the UEFA Champions League Games. The show’s average is based on three days (Monday, Thursday and Friday).
- “The Talk” was preempted on Tuesday, April 11 and Wednesday, April 12 due to CBS Sports coverage of the UEFA Champions League Games. The show’s average is based on three days (Monday, Thursday and Friday).
