'NBC News Daily' Hits Season Low in Women 18-49 Rating, 'The View' Climbs to Season High in Viewers

THE NUMBERS

Attracting its largest overall audience in five months, “The View” (2.351 million) was the standout performer during the week of October 24-28, 2022, gaining +148,000 viewers over its performance one week earlier. Hitting a new season high, the talk show once again led “TODAY 3rd Hour” (2.107 million), “GMA3: What You Need to Know” (1.619 million), “TODAY with Hoda & Jenna” (1.568 million), “The Talk” (1.420 million) and “NBC News Daily” (1.077 million) among the daytime network talk shows and news programs in Total Viewers. Of the aforementioned six shows, only “The Talk” dropped week-to-week among Total Viewers.

“General Hospital” (2.159 million) was the only scripted series to see a week-to-week increase in Total Viewers, adding +71,000 viewers over its performance one week earlier. Compared to its performance in 2020, the daytime drama was up with +97,000 viewers. The same could be said for “The Young and the Restless” (3.254 million), also up +97,000 viewers compared to its 2020 performance. “The Bold and the Beautiful” (2.964 million) was down the least year-to-year among Total Viewers, down a mere -10,000 viewers, while increasing by +241,000 viewers compared to its performance in 2020.

Hitting a 0.1 rating in Women 18-49, “NBC News Daily” ranked last in both Women 18-49 and Women 25-54 rating despite growing week-to-week in Total Viewers, up +39,000 viewers. Compared to the year ago performance of “Days of our Lives,” the program is down -596,000 viewers year-to-year and down -612,000 viewers compared to the soap’s performance in 2020.

What follows is a breakdown of how the daytime broadcast shows performed during the week of October 24-28, 2022 in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a look at their comparable performance in 2021 and 2020, respectively. A closer look at the daytime soaps, including their daily performance in the demos, will be posted on Thursday.

Note: “NBC News Daily” year ago and 2020 figures are compared to the performance of “Days of our Lives.”

Week Of October 24-28, 2022 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	Last Year	2020
1. The Price is Right 2 (CBS)	0.4	0.5	0.4	0.6
1. The Price is Right 1 (CBS)	0.4	0.4	0.4	0.6
1. The Young and the Restless (CBS)	0.4	0.4	0.4	0.4
1. The Bold and the Beautiful (CBS)	0.4	0.4	0.3	0.3
5. TODAY 3rd Hour (NBC)	0.3	0.4	0.4	0.5
5. Let’s Make a Deal 2 (CBS)	0.3	0.3	0.4	0.4
5. General Hospital (ABC)	0.3	0.3	0.3	0.4
5. The View (ABC)	0.3	0.3	0.3	0.4
5. Let’s Make a Deal 1 (CBS)	0.3	0.3	0.3	0.4
10. TODAY with Hoda & Jenna (NBC)	0.2	0.3	0.3	0.3
10. GMA3: What You Need to Know (ABC)	0.2	0.2	0.3	0.3
10. The Talk (CBS)	0.2	0.2	0.3	0.2
13. NBC News Daily (NBC)	0.1	0.2	0.3*	0.3*

Source: Nielsen (Live+SD Data)

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	Last Year	2020
1. The Price is Right 2 (CBS)	0.7	0.8	0.7	0.9
2. The Young and the Restless (CBS)	0.6	0.7	0.6	0.7
2. The Price is Right 1 (CBS)	0.6	0.7	0.6	0.8
2. The Bold and the Beautiful (CBS)	0.6	0.6	0.6	0.6
5. TODAY 3rd Hour (NBC)	0.5	0.5	0.6	0.7
5. General Hospital (ABC)	0.5	0.5	0.5	0.6
5. The View (ABC)	0.5	0.4	0.5	0.6
5. Let’s Make a Deal 2 (CBS)	0.5	0.5	0.5	0.6
9. Let’s Make a Deal 1 (CBS)	0.4	0.4	0.5	0.5
9. TODAY with Hoda & Jenna (NBC)	0.4	0.4	0.5	0.5
11. GMA3: What You Need to Know (ABC)	0.3	0.3	0.4	0.4
11. The Talk (CBS)	0.3	0.3	0.4	0.4
13. NBC News Daily (NBC)	0.2	0.2	0.4*	0.5*

Source: Nielsen (Live+SD Data)

Households

Rank / Show / Network	This Week	Last Week	Last Year	2020
1. The Price is Right 2 (CBS)	2.7	2.8	2.9	3.3
2. The Price is Right 1 (CBS)	2.4	2.5	2.6	2.9
3. The Young and the Restless (CBS)	2.2	2.3	2.4	2.3
4. The Bold and the Beautiful (CBS)	2.0	2.0	2.0	2.0
5. Let’s Make a Deal 2 (CBS)	1.7	1.8	1.9	2.1
6. The View (ABC)	1.6	1.5	1.7	2.2
7. Let’s Make a Deal 1 (CBS)	1.5	1.5	1.6	1.8
8. General Hospital (ABC)	1.4	1.4	1.5	1.5
8. TODAY 3rd Hour (NBC)	1.4	1.4	1.6	1.6
10. TODAY with Hoda & Jenna (NBC)	1.1	1.0	1.1	1.1
11. GMA3: What You Need to Know (ABC)	1.0	1.0	1.1	1.2
12. The Talk (CBS)	0.9	1.0	1.0	1.1
13. NBC News Daily (NBC)	0.7	0.7	1.2*	1.2*

Source: Nielsen (Live+SD Data)

Total Viewers

Rank / Show / Network	This Week	Last Week	Last Year	2020
1. The Price is Right 2 (CBS)	4,274,000	4,434,000	4,533,000	4,943,000
2. The Price is Right 1 (CBS)	3,735,000	3,898,000	4,012,000	4,386,000
3. The Young and the Restless (CBS)	3,254,000	3,427,000	3,527,000	3,157,000
4. The Bold and the Beautiful (CBS)	2,964,000	3,029,000	2,974,000	2,723,000
5. Let’s Make a Deal 2 (CBS)	2,687,000	2,713,000	2,919,000	3,132,000
6. The View (ABC)	2,351,000	2,203,000	2,437,000	2,979,000
7. Let’s Make a Deal 1 (CBS)	2,348,000	2,277,000	2,530,000	2,654,000
8. General Hospital (ABC)	2,159,000	2,088,000	2,231,000	2,062,000
9. TODAY 3rd Hour (NBC)	2,107,000	2,040,000	2,302,000	2,251,000
10. GMA3: What You Need to Know (ABC)	1,619,000	1,526,000	1,657,000	1,741,000
11. TODAY with Hoda & Jenna (NBC)	1,568,000	1,503,000	1,637,000	1,528,000
12. The Talk (CBS)	1,420,000	1,473,000	1,526,000	1,514,000
13. NBC News Daily (NBC)	1,077,000	1,038,000	1,673,000*	1,689,000*

Source: Nielsen (Live+SD Data)

Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.