THE NUMBERS
A week after hitting season highs in Total Viewers, Women 18-49 and Women 25-54 rating, “Days of our Lives” fell slightly in all three categories during the week of December 27-31, 2021, the final week of calendar year 2021. The soap attracted 1.806 million viewers, a loss of just -3,000 viewers compared to one week earlier, and hit a 0.28 rating (-0.02) in Women 18-49 and a 0.40 rating (-0.03) in Women 25-54. The soap still managed to see an increase of +65,000 viewers compared to its performance during the same week in 2020. In fact, the soap lost the least amount of viewers overall compared to the same week in 2019, not including “TODAY 3rd Hour” or “TODAY with Hoda & Jenna” whose numbers in Total Viewers and Households were unavailable at press time.
“The Young and the Restless” saw much needed improvement in Total Viewers, attracting 3.623 million viewers. The soap was up +166,000 viewers over last week and up +208,000 viewers compared to the same week last year. Increasing in both Women 18-49 and Women 25-54 rating week to week, the soap placed fifth in the former category with a 0.39 rating (+0.0.3), bested by the second half-hour of “Let’s Make a Deal,” while the drama topped “TODAY 3rd Hour” to place third in the latter demo with a 0.67 rating (+0.04).
“General Hospital” improved week to week in Total Viewers, gaining +37,000 viewers. The show was flat compared to its performance during the same week last year, attracting the exact same number of viewers. The soap was off slightly in Women 18-49 (0.31 rating, -0.02) and Women 25-54 (0.49 rating, -0.02) week to week.
For the third consecutive week, “The Bold and the Beautiful” fell behind the second half-hour of “Let’s Make a Deal” to place fifth in Total Viewers. The soap was up +194,000 viewers week to week but was down -6,000 viewers compared to the same week last year. Ranking 10th place last week in Women 18-49 rating, the soap jumped to eighth place with its 0.33 rating (+0.04). Meanwhile in Women 25-54, “B&B” with its 0.56 rating had the biggest week to week gain (+0.06) across all of daytime broadcast.
Overall, game shows “Let’s Make a Deal” and “The Price is Right” were the most improved week to week in Total Viewers, Households and the all-important female demographics.
Note: Total Viewers and Households for “TODAY 3rd Hour” and “TODAY with Hoda & Jenna” were not available at press time which currently skews the rankings in those categories. Comparable 2019 numbers for “GMA3: What Need to Know” are based on the performance of “GMA3: Strahan, Sara & Keke.”
What follows is a breakdown of how the daytime broadcast shows performed for the week of December 27-31, 2021 in rounded Women 25-54 rating, rounded Women 18-49 rating, Households and Total Viewers, including a look at their performance in 2020 and 2019, respectively. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.
Week of December 27-31, 2021 Rankers
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | Last Year | 2019 W18-49 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.53 | 0.48 | 0.66 | 0.65 |
| 2. TODAY 3rd Hour (NBC) | 0.46 | 0.45 | 0.58 | 0.58 |
| 3. The Price is Right 1 (CBS) | 0.45 | 0.42 | 0.58 | 0.57 |
| 4. Let’s Make a Deal 2 (CBS) | 0.40 | 0.34 | 0.39 | 0.42 |
| 5. The Young and the Restless (CBS) | 0.39 | 0.36 | 0.47 | 0.48 |
| 5. TODAY with Hoda & Jenna (NBC) | 0.39 | 0.35 | 0.45 | 0.47 |
| 7. Let’s Make a Deal 1 (CBS) | 0.35 | 0.32 | 0.32 | 0.35 |
| 8. The Bold and the Beautiful (CBS) | 0.33 | 0.29 | 0.38 | 0.39 |
| 9. General Hospital (ABC) | 0.31 | 0.33 | 0.42 | 0.47 |
| 10. The Talk (CBS) – Repeat (Did Not Count) | 0.30* | 0.17 | N/A | N/A |
| 11. Days of our Lives (NBC) | 0.28 | 0.30 | 0.34 | 0.40 |
| 12. The View (ABC) – Repeat (Did Not Count) | 0.27* | 0.25 | N/A | N/A |
| 13. GMA3: What You Need to Know (ABC) | 0.27 | 0.24 | 0.31 | 0.28* |
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | Last Year | 2019 W25-54 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.81 | 0.76 | 0.96 | 0.92 |
| 2. The Price is Right 1 (CBS) | 0.70 | 0.69 | 0.84 | 0.83 |
| 3. The Young and the Restless (CBS) | 0.67 | 0.63 | 0.80 | 0.83 |
| 4. TODAY 3rd Hour (NBC) | 0.66 | 0.64 | 0.83 | 0.91 |
| 5. Let’s Make a Deal 2 (CBS) | 0.58 | 0.52 | 0.57 | 0.63 |
| 6. The Bold and the Beautiful (CBS) | 0.56 | 0.50 | 0.65 | 0.67 |
| 7. TODAY with Hoda & Jenna (NBC) | 0.55 | 0.51 | 0.62 | 0.74 |
| 8. Let’s Make a Deal 1 (CBS) | 0.50 | 0.49 | 0.46 | 0.54 |
| 9. General Hospital (ABC) | 0.49 | 0.51 | 0.62 | 0.75 |
| 10. Days of our Lives (NBC) | 0.40 | 0.43 | 0.47 | 0.62 |
| 11. The View (ABC) – Repeat (Did Not Count) | 0.37* | 0.33 | N/A | N/A |
| 12. GMA3: What You Need to Know (ABC) | 0.36 | 0.34 | 0.46 | 0.43* |
| 13. The Talk (CBS) – Repeat (Did Not Count) | 0.20* | 0.32 | N/A | N/A |
Households
| Rank / Show / Network | This Week | Last Week | Last Year | 2019 Households |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 3.1 | 2.9 | 3.4 | 3.8 |
| 2. The Price is Right 1 (CBS) | 2.7 | 2.6 | 3.0 | 3.4 |
| 3. The Young and the Restless (CBS) | 2.4 | 2.3 | 2.4 | 2.8 |
| 4. The Bold and the Beautiful (CBS) | 2.0 | 1.8 | 2.1 | 2.3 |
| 5. Let’s Make a Deal 2 (CBS) | 1.9 | 1.8 | 2.0 | 2.4 |
| 6. Let’s Make a Deal 1 (CBS) | 1.6 | 1.6 | 1.7 | 2.1 |
| 7. General Hospital (ABC) | 1.5 | 1.5 | 1.6 | 1.7 |
| 8. Days of our Lives (NBC) | 1.2 | 1.2 | 1.2 | 1.4 |
| 9. The View (ABC) – Repeat (Did Not Count) | 1.1* | 1.1* | N/A | N/A |
| 10. GMA3: What You Need to Know (ABC) | 1.1 | 1.0 | 1.2 | 1.1* |
| 11. The Talk (CBS) – Repeat (Did Not Count) | 0.9* | 0.8* | N/A | N/A |
| . TODAY 3rd Hour (NBC) | N/A | N/A | 1.8 | 2.0 |
| . TODAY with Hoda & Jenna (NBC) | N/A | N/A | 1.4 | 1.5 |
Total Viewers
| Rank / Show / Network | This Week | Last Week | Last Year | 2019 Viewers |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 5,065,000 | 4,743,000 | 5,179,000 | 5,395,000 |
| 2. The Price is Right 1 (CBS) | 4,424,000 | 4,229,000 | 4,545,000 | 4,798,000 |
| 3. The Young and the Restless (CBS) | 3,623,000 | 3,457,000 | 3,415,000 | 3,853,000 |
| 4. Let’s Make a Deal 2 (CBS) | 3,098,000 | 2,957,000 | 3,137,000 | 3,336,000 |
| 5. The Bold and the Beautiful (CBS) | 2,918,000 | 2,724,000 | 2,924,000 | 3,147,000 |
| 6. Let’s Make a Deal 1 (CBS) | 2,619,000 | 2,637,000 | 2,655,000 | 2,879,000 |
| 7. General Hospital (ABC) | 2,241,000 | 2,204,000 | 2,241,000 | 2,349,000 |
| 8. Days of our Lives (NBC) | 1,806,000 | 1,809,000 | 1,741,000 | 1,836,000 |
| 9. GMA3: What You Need to Know (ABC) | 1,685,000 | 1,590,000 | 1,765,000 | 1,497,000* |
| 10. The View (ABC) – Repeat (Did Not Count) | 1,585,000* | 1,542,000* | N/A | N/A |
| 11. The Talk (CBS) – Repeat (Did Not Count) | 1,322,000* | 1,247,000* | N/A | N/A |
| . TODAY 3rd Hour (NBC) | N/A | N/A | 2,727,000 | 2,782,000 |
| . TODAY with Hoda & Jenna (NBC) | N/A | N/A | 2,018,000 | 2,107,000 |
Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m. – 3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.
*Notable Preemptions/Schedule Changes
- “The Bold and the Beautiful” figures are based on a four-day average consisting of Monday, December 27; Tuesday, December 28; Wednesday, December 29; and Thursday, December 30, 2021.
- “Days of our Lives” figures are based on a four-day average consisting of Monday, December 27; Tuesday, December 28; Wednesday, December 29; and Thursday, December 30, 2021. On Friday, December 31 (New Year’s Eve), the all-new episode of the series was classified as a special and will not count into the show’s season average. The episode averaged a 0.28 rating in Women 18-49 and a 0.40 rating in Women 25-54.
- “General Hospital” figures are based on a four-day average consisting of Monday, December 27; Tuesday, December 28; Wednesday, December 29; and Thursday, December 30, 2021. On Friday, December 31 (New Year’s Eve), the repeat episode of the series was classified as a special and will not count into the show’s season average. The episode averaged a 0.15 rating in Women 18-49 and a 0.23 rating in Women 25-54.
- “GMA3: What You Need to Know” figures are based on a four-day average consisting of Monday, December 27; Tuesday, December 28; Wednesday, December 29; and Thursday, December 30, 2021. On Friday, December 31 (New Year’s Eve), the all-new episode of the series was classified as a special and will not count into the show’s season average. The episode averaged a 0.26 rating in Women 18-49 and a 0.34 rating in Women 25-54.
- “Let’s Make a Deal” figures are based on a four-day average consisting of Monday, December 27; Tuesday, December 28; Wednesday, December 29; and Thursday, December 30, 2021.
- “The Talk” aired repeats all week. The show’s average is based on the available rounded numbers which currently skews its ranking higher or lower than other daytime shows. Year to Year and 2019 comparisons were unavailable as the show was not rated by Nielsen during the comparable weeks in 2020 and 2019.
- “The View” aired repeats all week and was retitled “VIEW-ALT” or “VIEW-ABC.” Figures are based on a four-day average consisting of Monday, December 27; Tuesday, December 28; Wednesday, December 29; and Thursday, December 30, 2021. On Friday, December 31 (New Year’s Eve), the repeat episode of the series was classified as a special and will not count into the retitled show’s season average. The episode averaged a 0.22 rating in Women 18-49 and a 0.32 rating in Women 25-54. Year to Year and 2019 comparisons were unavailable as the show was not rated by Nielsen during the comparable weeks in 2020 and 2019.
- “The Young and the Restless” figures are based on a four-day average consisting of Monday, December 27; Tuesday, December 28; Wednesday, December 29; and Thursday, December 30, 2021.
