The week of April 5-9, 2021 marks the first week in which we are able to do a week-to-week ratings comparison following the three-week hiatus from early March. Notable changes for this week include “The Young and the Restless” moving up to third place and second place, respectively, in Women 18-49 Rating and Women 25-54 Rating. “The Bold and the Beautiful” also moved up in ranking in W18-49, placing fifth for the week with a solid 0.36 rating. In W25-54, “B&B” had the biggest gain week-to-week jumping to a 0.63 rating from the prior week’s 0.54.
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“The View” returned to originals, tying “B&B” in W18-49 with a 0.36 rating and tied “General Hospital” in W25-54 with a 0.56 rating. “Days of our Lives” kept its prior week’s ratings but fell in ranking, tying for 11th place with part one of “Let’s Make a Deal” in W18-49 and falling to 12th place in W25-54. The previous week the show ranked 10th in W18-49 and 11th in W25-54.
What follows is a rundown of how the daytime shows performed during the week of April 5-9, 2021 in Women 18-49 and Women 25-54 rating, the primary sales demos that determine advertising rates for daytime television programming.
Note: Numbers in parenthesis are compared to numbers from last week and last year.
(Compared to Last Week/Compared to Last Year)
Women 18-49 Rating
1. “The Price is Right 2” – 0.50 (+0.03/-0.29)
2. “Today 3rd Hour” – 0.45 (-0.03/-0.28)*
3. “The Young and the Restless” – 0.44 (+0.05/-0.15)
4. “The Price is Right 1” – 0.42 (+0.02/-0.26)
5. “The Bold and the Beautiful” – 0.36 (+0.04/-0.12)
–. “The View” – 0.36 (+0.09/-0.16)*
7. “General Hospital” – 0.35 (+0.03/0.12)
— “Today with Hoda & Jenna” – 0.35 (+0.02/-0.17)*
9. “Let’s Make a Deal 2” – 0.32 (+0.04/-0.20)
10. “GMA3: What You Need to Know” – 0.28 (+0.03/-0.23)*
11. “Days of our Lives” – 0.26 (same/-0.19)
— “Let’s Make a Deal 1” – 0.26 (+0.03/-0.20)
13. “The Talk” – 0.21 (Unrated/-0.12)*
Women 25-54 Rating
1. “The Price is Right 2” – 0.78 (+0.06/-0.42)
2. “The Young and the Restless” – 0.72 (+0.06/-0.21)
3. “The Price is Right 1” – 0.64 (+0.03/-0.38)
— “Today 3rd Hour” – 0.64 (-0.03/-0.49)*
5. “The Bold and the Beautiful” – 0.63 (+0.09/-0.14)
6. “General Hospital” – 0.56 (+0.04/-0.16)
— “The View” – 0.56 (+0.17/-0.26)*
8. “Let’s Make a Deal 2” – 0.49 (+0.02/-0.28)
9. “Today with Hoda & Jenna” – 0.47 (same/-0.32)*
10. “Let’s Make a Deal 1” – 0.43 (+0.03/-0.27)
11. “GMA3: What You Need to Know” – 0.40 (+0.03/-0.34)*
12. “Days of our Lives” – 0.38 (same/-0.29)
13. “The Talk” – 0.32 (Unrated/-0.21)*
Day-To-Day Ratings – Women 18-49/Women 25-54 Rating
“The Bold and the Beautiful”
- Monday – 4/5: 0.32/0.57
- Tuesday – 4/6: 0.35/0.62
- Wednesday – 4/7: 0.37/0.65
- Thursday – 4/8: 0.35/0.63
- Friday – 4/9: 0.42/0.70
“Days of our Lives”
- Monday – 4/5: 0.24/0.37
- Tuesday – 4/6: 0.28/0.38
- Wednesday – 4/7: 0.26/0.40
- Thursday – 4/8: 0.26/0.36
- Friday – 4/9: 0.28/0.40
“General Hospital”
- Monday – 4/5: 0.37/0.65
- Tuesday – 4/6: 0.32/0.47
- Wednesday – 4/7: 0.35/0.56
- Thursday – 4/8: 0.36/0.53
- Friday – 4/9: 0.37/0.59
“The Young and the Restless”
- Monday – 4/5: 0.39/0.67
- Tuesday – 4/6: 0.42/0.65
- Wednesday – 4/7: 0.45/0.75
- Thursday – 4/8: 0.41/0.69
- Friday – 4/9: 0.52/0.82
*Notable Preemptions/Schedule Changes
- “GMA3: What You Need to Know’s” year-to-year comparison numbers are based on the performance of “Pandemic: What You Need to Know.”
- “The Talk” aired reruns with the exception of a prerecorded episode that aired on Tuesday, April 6. It’s weekly average is based on the Tuesday airing only.
- Originals of “The View” aired and this week’s ratings are compared to the prior week’s “View-ALT” ratings, which were not counted in the weekly averages.
- “Today 3rd Hour” aired for just 51 minutes on Monday, April 5 through Wednesday, April 6, and again on Friday, April 9. The show was coded as “Today Show II – ALT” on Thursday, April 8 when it aired for just 23 minutes and was therefore not get included in the weekly averages. On that day it had a 0.42 in W18-49 Rtg and 0.56 in W25-54 Rtg.
- “Today with Hoda & Jenna” aired for just 48 minutes on Monday, April 5 and Wednesday, April 7. On Tuesday, April 6 it aired for only 46 minutes and aired for only 47 minutes on Friday, April 9. The show was not rated on Thursday, April 8.