Ratings Report for the Week of April 5-9, 2021

THE NUMBERS

The week of April 5-9, 2021 marks the first week in which we are able to do a week-to-week ratings comparison following the three-week hiatus from early March. Notable changes for this week include “The Young and the Restless” moving up to third place and second place, respectively, in Women 18-49 Rating and Women 25-54 Rating. “The Bold and the Beautiful” also moved up in ranking in W18-49, placing fifth for the week with a solid 0.36 rating. In W25-54, “B&B” had the biggest gain week-to-week jumping to a 0.63 rating from the prior week’s 0.54.

“The View” returned to originals, tying “B&B” in W18-49 with a 0.36 rating and tied “General Hospital” in W25-54 with a 0.56 rating. “Days of our Lives” kept its prior week’s ratings but fell in ranking, tying for 11th place with part one of “Let’s Make a Deal” in W18-49 and falling to 12th place in W25-54. The previous week the show ranked 10th in W18-49 and 11th in W25-54.

What follows is a rundown of how the daytime shows performed during the week of April 5-9, 2021 in Women 18-49 and Women 25-54 rating, the primary sales demos that determine advertising rates for daytime television programming.

Note: Numbers in parenthesis are compared to numbers from last week and last year.
_{(Compared to Last Week/Compared to Last Year)}

Women 18-49 Rating

1. “The Price is Right 2” – 0.50 (+0.03/-0.29)
2. “Today 3rd Hour” – 0.45 (-0.03/-0.28)*
3. “The Young and the Restless” – 0.44 (+0.05/-0.15)
4. “The Price is Right 1” – 0.42 (+0.02/-0.26)
5. “The Bold and the Beautiful” – 0.36 (+0.04/-0.12)
–. “The View” – 0.36 (+0.09/-0.16)*
7. “General Hospital” – 0.35 (+0.03/0.12)
— “Today with Hoda & Jenna” – 0.35 (+0.02/-0.17)*
9. “Let’s Make a Deal 2” – 0.32 (+0.04/-0.20)
10. “GMA3: What You Need to Know” – 0.28 (+0.03/-0.23)*
11. “Days of our Lives” – 0.26 (same/-0.19)
— “Let’s Make a Deal 1” – 0.26 (+0.03/-0.20)
13. “The Talk” – 0.21 (Unrated/-0.12)*

Women 25-54 Rating

1. “The Price is Right 2” – 0.78 (+0.06/-0.42)
2. “The Young and the Restless” – 0.72 (+0.06/-0.21)
3. “The Price is Right 1” – 0.64 (+0.03/-0.38)
— “Today 3rd Hour” – 0.64 (-0.03/-0.49)*
5. “The Bold and the Beautiful” – 0.63 (+0.09/-0.14)
6. “General Hospital” – 0.56 (+0.04/-0.16)
— “The View” – 0.56 (+0.17/-0.26)*
8. “Let’s Make a Deal 2” – 0.49 (+0.02/-0.28)
9. “Today with Hoda & Jenna” – 0.47 (same/-0.32)*
10. “Let’s Make a Deal 1” – 0.43 (+0.03/-0.27)
11. “GMA3: What You Need to Know” – 0.40 (+0.03/-0.34)*
12. “Days of our Lives” – 0.38 (same/-0.29)
13. “The Talk” – 0.32 (Unrated/-0.21)*

Day-To-Day Ratings – Women 18-49/Women 25-54 Rating

“The Bold and the Beautiful”

Monday – 4/5: 0.32/0.57
Tuesday – 4/6: 0.35/0.62
Wednesday – 4/7: 0.37/0.65
Thursday – 4/8: 0.35/0.63
Friday – 4/9: 0.42/0.70

“Days of our Lives”

Monday – 4/5: 0.24/0.37
Tuesday – 4/6: 0.28/0.38
Wednesday – 4/7: 0.26/0.40
Thursday – 4/8: 0.26/0.36
Friday – 4/9: 0.28/0.40

“General Hospital”

Monday – 4/5: 0.37/0.65
Tuesday – 4/6: 0.32/0.47
Wednesday – 4/7: 0.35/0.56
Thursday – 4/8: 0.36/0.53
Friday – 4/9: 0.37/0.59

“The Young and the Restless”

Monday – 4/5: 0.39/0.67
Tuesday – 4/6: 0.42/0.65
Wednesday – 4/7: 0.45/0.75
Thursday – 4/8: 0.41/0.69
Friday – 4/9: 0.52/0.82

*Notable Preemptions/Schedule Changes

“GMA3: What You Need to Know’s” year-to-year comparison numbers are based on the performance of “Pandemic: What You Need to Know.”
“The Talk” aired reruns with the exception of a prerecorded episode that aired on Tuesday, April 6. It’s weekly average is based on the Tuesday airing only.
Originals of “The View” aired and this week’s ratings are compared to the prior week’s “View-ALT” ratings, which were not counted in the weekly averages.
“Today 3rd Hour” aired for just 51 minutes on Monday, April 5 through Wednesday, April 6, and again on Friday, April 9. The show was coded as “Today Show II – ALT” on Thursday, April 8 when it aired for just 23 minutes and was therefore not get included in the weekly averages. On that day it had a 0.42 in W18-49 Rtg and 0.56 in W25-54 Rtg.
“Today with Hoda & Jenna” aired for just 48 minutes on Monday, April 5 and Wednesday, April 7. On Tuesday, April 6 it aired for only 46 minutes and aired for only 47 minutes on Friday, April 9. The show was not rated on Thursday, April 8.