Congratulations are in order for CBS’ “The Bold and the Beautiful,” which is celebrating its 34th anniversary today.

To honor the show’s 34 years on the air, executive producer and head writer Bradley Bell said in a statement, “I am thankful for the collaborative effort of gifted artists and professionals who dedicate themselves to making ‘B&B’ a series celebrated around the world.” He added, “This past year, everyone rose to face the challenges of the pandemic with determination and bravery. I’m grateful to our loyal viewers and to ViacomCBS for their unwavering support as we celebrate 34 years on television.”

To help celebrate the happy occasion, CBS also shared a clip of original cast members John McCook (Eric Forrester) and Katherine Kelly Lang (Brooke Logan) from an episode of “B&B” wherein the two are seen sitting on a beach clinking their champagne glasses as they note their many memories together that were “Bold” and “Beautiful.” Also shown are clips of their character’s wedding and their time horseback riding.

On Friday, March 19, the soap held a pop-up event at Television City with the cast. Cars filled with fans drove through for the ultimate Bold and Beautiful fan experience.

Debuting on March 23, 1987, “B&B” remains the world’s most-watched daily serial. It was the first American television series to resume production during the height of the coronavirus pandemic in 2020 when Hollywood was still determining how to get back to a form of normalcy for TV and film.