Below is a breakdown of how the American soaps performed in order of highest to lowest during the week of November 12 – 16, 2018. The current daytime soaps consists of “The Bold and the Beautiful” (B&B) on CBS, “Days of our Lives” (DAYS) on NBC, “General Hospital” (GH) on ABC and “The Young and the Restless” (Y&R) on CBS. Going forward, ratings for the other daytime programs will be published in a separate posting on this site.
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Numbers are based on Live+Same Day ratings; increases are in blue.
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 4,191,000 (+65,000 / -360,000)
2. B&B 3,319,000 (-28,000 / -250,000)
3. GH 2,343,000 (-39,000 / -380,000)
4. DAYS 2,200,000 (-55,000 / -59,000)
Households
1. Y&R 3.05/11 (+.09 / -.18)
2. B&B 2.44/8 (+.02 / -.13)
3. GH 1.73/6 (-.02 / -.25)
4. DAYS 1.61/6 (-.02 / -.04)
Women 18-49 Viewers
1. Y&R 424,000 (-2,000) / -42,000)
2. GH 364,000 (+41,000 / -87,000)
3. B&B 352,000 (-5,000) / -23,000)
4. DAYS 334,000 (+17,000 / -34,000)
Women 18-49 Rating
1. Y&R 0.65 (-.01 / -.07)
2. GH 0.56 (+.06 / -.13)
3. B&B 0.54 (-.01 / -.04)
4. DAYS 0.51 (+.02 / -.06)
Women 18-34 Viewers
1. Y&R 120,000 (-4,000 / -6,000)
2. B&B 95,000 (-2,000) / -11,000)
3. GH 82,000 (+13,000 / -32,000)
4. DAYS 60,000 (-4,000) / -20,000)
Women 18-34 Rating
1. Y&R 0.34 (-.02 / -.02)
2. B&B 0.27 (-.01 / -.04)
3. GH 0.24 (+.04 / -.09) <—— ties low (10th straight week) **
4. DAYS 0.17 (-.02 / -.06)
** Rounded to 0.2
Women 24-54 Viewers
1. Y&R 625,000 (+12,000 / -183,000)
2. B&B 514,000 (-9,000) / -126,000)
3. GH 510,000 (+53,000 / -127,000)
4. DAYS 452,000 (+24,000 / -43,000)
Women 25-54 Rating
1. Y&R 1.02 (+.02 / -.30)
2. B&B 0.84 (-.02 / -.21)
3. GH 0.83 (+.08 / -.21)
4. DAYS 0.74 (+.04 / -.07)
Day-To-Day Ratings – HH/Total Viewers
B&B
Monday: 2.56/3,555,000
Tuesday: 2.41/3,228,000
Wednesday: 2.35/3,193,000
Thursday: 2.46/3,377,000
Friday: 2.40/3,240,000
DAYS
Monday: 1.72/2,367,000
Tuesday: 1.59/5 2,136,000
Wednesday: 1.62/2,205,000
Thursday: 1.54/2,131,000
Friday: 1.59/2,162,000
GH
Monday: 1.74/2,319,000
Tuesday: 1.71/2,295,000
Wednesday: 1.72/2,338,000
Thursday: 1.80/2,501,000
Friday: 1.67/2,263,000
Y&R
Monday: 3.19/4,446,000
Tuesday: 2.96/4,073,000
Wednesday: 2.98/4,034,000
Thursday: 3.12/4,283,000
Friday: 2.98/4,120,000
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