Former CBS Daytime head honcho Barbara Bloom is heading back to daytime television, this time as part of the writing team at “General Hospital.”
According to Daytime Confidential, which first reported the news, Bloom has been tapped to write outlines for the ABC soap under head writer Shelly Altman and co-head writer Chris Van Etten. No word yet on when fans might start seeing Bloom’s name in the credits.
Bloom began her daytime career in 1992 when she joined ABC Daytime as director of advertising. A year later, she became a program executive at “One Life to Live” before moving to head up the network’s West Coast daytime programming in 1996, which at the time included both “General Hospital” and “Port Charles.” In 2000, Bloom was named co-head writer of “PC.” Although she was later replaced by writers Barbara Esensten and James Harmon Brown, Bloom stuck with the show until 2003, when she joined CBS as senior vice president, daytime programming.Bloom spearheaded the launches of both “Let’s Make a Deal,” which replaced “Guiding Light,” and “The Talk,” which replaced “As The World Turns.”
During her time at CBS, Bloom spearheaded the launches of both “Let’s Make a Deal,” which replaced “Guiding Light,” and “The Talk,” which replaced “As The World Turns.”
“I’ve had the great fortune to work with an extraordinary group of executives, producers and talent who make CBS #1 in daytime,” said Bloom at the time of her departure from CBS in 2011. “With CBS Daytime teed up for success and stability for many years ahead, the timing feels right for me to make a change now and seek something different. The dramas have multi-year renewals, ‘The Price is Right’ has great momentum with Drew, ‘Let’s Make Deal’ with Wayne Brady is firmly established and ‘The Talk’ is a growing franchise. I’ve been a writer, a producer and a programming executive, and now I’m excited to see what the next chapter has to offer.”
Bloom was replaced by Angelica McDaniel, who now serves as Executive Vice President, Daytime Programs and Syndicated Program Development, CBS Entertainment and CBS Television Distribution.