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Former Daytime Exec Barbara Bloom Books Writing Gig at ‘General Hospital’


Former CBS Daytime head honcho is heading back to daytime television, this time as part of the writing team at “.”

According to Daytime Confidential, which first reported the news, Bloom has been tapped to write outlines for the ABC soap under head writer and co-head writer . No word yet on when fans might start seeing Bloom’s name in the credits.

Bloom began her daytime career in 1992 when she joined ABC Daytime as director of advertising. A year later, she became a program executive at “” before moving to head up the network’s West Coast daytime programming in 1996, which at the time included both “General Hospital” and “.” In 2000, Bloom was named co-head writer of “PC.” Although she was later replaced by writers  and , Bloom stuck with the show until 2003, when she joined CBS as senior vice president, daytime programming.Bloom spearheaded the launches of both “Let’s Make a Deal,” which replaced “,” and “,” which replaced “.”

During her time at CBS, Bloom spearheaded the launches of both “Let’s Make a Deal,” which replaced “Guiding Light,” and “The Talk,” which replaced “As The World Turns.”

“I’ve had the great fortune to work with an extraordinary group of executives, producers and talent who make CBS #1 in daytime,” said Bloom at the time of her departure from CBS in 2011.  “With CBS Daytime teed up for success and stability for many years ahead, the timing feels right for me to make a change now and seek something different. The dramas have multi-year renewals, ‘The Price is Right’ has great momentum with Drew, ‘Let’s Make Deal’ with is firmly established and ‘The Talk’ is a growing franchise.  I’ve been a writer, a producer and a programming executive, and now I’m excited to see what the next chapter has to offer.”

Bloom was replaced by , who now serves as Executive Vice President, Daytime Programs and Syndicated Program Development, CBS Entertainment and CBS Television Distribution.

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