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Ratings: B&B Hits New Low in Women 18-49 Viewers

Ratings: B&B Hits New Low in Women 18-49 Viewers

Ratings Report for the Week of April 10-14, 2017

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Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,450,000 (-117,000/-495,000)
2. B&B 3,446,000 (-94,0000/-505,000)
3. GH 2,402,000 (-172,000/-414,000)
4. DAYS 2,048,000 (-44,000/-190,000)

Households
1. Y&R 3.2/11 (-.03/-.24)
2. B&B 2.47/9 (-.03/-.37)
3. GH 1.79/6 (-.12/-.31)
4. DAYS 1.53/5 (-.01/-.17) <—— ties low (2nd straight week) *

* Rounded to 1.5

Women 18-49 Viewers
1. Y&R 549,000 (-6,000/-122,000)
2. B&B 424,000 (-34,000/-130,000) <—— new low *
3. GH 417,000 (-21,000/-87,000)
4. DAYS 324,000 (+11,000/-90,000)

Previous low: 435,000 (March 13-17, 2017)

Women 18-49 Rating
1. Y&R 0.85/8 (-.01/-.2)
2. B&B 0.66/6 (-.05/-.21) <—— ties low (7th straight week) **
3. GH 0.65/5 (-.03/-.14)
4. DAYS 0.5/4 (+.02/-.15) <—— ties low (4th straight week)

** Rounded to 0.7

Women 18-34 Viewers
1. Y&R 134,000 (-4,000/-68,000)
2. B&B 98,000 (-18,000/-61,000)
3. GH 90,000 (-15,000/-47,000)
4. DAYS 66,000 (-10,000/-36,000) <—— ties low

Women 18-34 Rating
1. Y&R 0.39 (-.01/-.2)
2. B&B 0.28 (-.06/-.19) <—— ties low (2nd straight week) *
3. GH  0.26 (-.04/-.14) <—— ties low (14th straight week) *
4. DAYS 0.19 (-.03/-.11) <—— ties low (6th straight week) **

* Rounded to 0.3
** Rounded to 0.2

Women 25-54 Viewers
1. Y&R 847,000 (-3,000/-109,000)
2. B&B 687,000 (same/-160,000)
3. GH 581,000 (-59,000/-91,000)
4. DAYS 405,000 (-2,000/-107,000)

See Also
Days of our Lives, Corday Productions, Sony Pictures Television, NBC

Women 25-54 Rating
1. Y&R 1.39 (same/-.2)
2. B&B 1.13 (same/-.28)
3. GH 0.95 (-.1/-.16)
4. DAYS 0.66 (-.01/-.19)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.50/3,540,000
Tuesday: 2.55/3,520,000
Wednesday: 2.53/3,524,000
Thursday: 2.42/3,378,000
Friday: 2.34/3,268,000

DAYS
Monday: 1.62/2,193,000
Tuesday: 1.51/2,031,000
Wednesday: 1.48/1,945,000
Thursday: 1.53/2,031,000
Friday: 1.50/2,043,000

GH
Monday: 1.86/2,522,000
Tuesday: 1.82/2,420,000
Wednesday: 1.79/2,353,000
Thursday: 1.72/2,360,000
Friday: 1.74/2,354,000

Y&R
Monday: 3.39/4,771,000
Tuesday: 3.30/4,604,000
Wednesday: 3.08/4,312,000
Thursday: 3.16/4,346,000
Friday: 3.06/4,214,000

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