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Ratings: New Low For B&B in Women 18-49 Viewers

Ratings Report for the Week of March 6-10, 2017

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Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,287,000 (-142,000/-476,000)
2. B&B 3,415,000 (-206,000/-170,000)
3. GH 2,600,000 (-6,000/-298,000)
4. DAYS 2,108,000 (-26,000/-186,000)

Households
1. Y&R 3.05/10 (-.13/-.32)
2. B&B 2.44/8 (-.13/-.11)
3. GH 1.94/6 (-.04/-.22)
4. DAYS 1.6/5 (same/-.12)

Women 18-49 Viewers
1. Y&R 547,000 (+3,000/-79,000)
2. GH 474,000 (+12,000/same)
3. B&B 444,000 (-20,000/-64,000) <—— new low *
4. DAYS 348,000 (-12,000/-77,000)

* Previous low: 454,000 (November 14-18, 2016)

Women 18-49 Rating
1. Y&R 0.85/7 (+.01/-.13)
2. GH 0.73/6 (+.01/-.01)
3. B&B 0.69/5 (-.03/-.11) <—— ties low (2nd straight week) *
4. DAYS 0.54/4 (-.02/-.13) <—— ties low **

* Rounded to 0.7
** Rounded to 0.5

Women 18-34 Viewers
1. Y&R 132,000 (+5,000/-36,000)
2. B&B 112,000 (-7,000/-41,000)
3. GH 103,000 (-3,000/-38,000)
4. DAYS 79,000 (+10,000/-15,000)

Women 18-34 Rating
1. Y&R 0.38 (+.01/-.11)
2. B&B 0.33 (-.01/-.12) <—— ties low (2nd straight week) *
3. GH 0.3 (-.01/-.11) <—— ties low (9th straight week) *
4. DAYS 0.23 (+.03/-.05) <—— ties low (2nd straight week) **

* Rounded to 0.3
** Rounded to 0.2

Women 25-54 Viewers
1. Y&R 803,000 (-33,000/-115,000)
2. B&B 694,000 (-27,000)-52,000)
3. GH 647,000 (+1,000/same)
4. DAYS 456,000 (-20,000/-74,000)

Women 25-54 Rating
1. Y&R 1.32 (-.05/-.2)
2. B&B 1.14 (-.04/-.1)
3. GH 1.06 (same/-.01)
4. DAYS 0.75 (-.03/-.13)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.66/3,703,000
Tuesday: 2.45/3,445,000
Wednesday: 2.37/3,349,000
Thursday: 2.34/3,218,000
Friday: 2.40/3,359,000

DAYS
Monday: 1.73/2,294,000
Tuesday: 1.59/2,082,000
Wednesday: 1.57/2,020,000
Thursday: 1.54/2,039,000
Friday: 1.56/2,104,000

GH
Monday: 1.94/2,626,000
Tuesday: 1.97/2,640,000
Wednesday: 1.93/2,578,000
Thursday: 1.92/2,524,000
Friday: 1.92/2,634,000

Y&R
Monday: 3.32/4,658,000
Tuesday: 3.06/4,315,000
Wednesday: 2.95/4,128,000
Thursday: 2.87/4,016,000
Friday: 3.05/4,316,000

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