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Ratings: Big Week For B&B and Y&R

Bell-Phillip Television Productions

Ratings Report for the Week of March 28 – April 1, 2016

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Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 5,115,000 (+391,000/+414,000)
2. B&B 3,831,000 (+196,000/+166,000)
3. GH 2,818,000 (-48,000/-144,000)
4. DAYS 2,280,000 (+95,000/+83,000)

Households
1. Y&R 3.58/12 (+0.22/+.17)
2. B&B 2.73/9 (+.1/+.05)
3. GH 2.11/7 (same/-.09)
4. DAYS 1.72/6 (+.08/+.08)

Women 18-49 Viewers
1. Y&R 736,000 (+116,000/-101,000)
2. B&B 540,000 (+55,000/-105,000)
3. GH 477,000 (+2,000/-74,000)
4. DAYS 411,000 (+22,000/-24,000)

Women 18-49 Rating
1. Y&R 1.15/8 (+.18/-.16)
2. B&B 0.85/6 (+.09/-.16)
3. GH 0.75/5 (+.01/-.11)
4. DAYS 0.64/5 (+.03/-.04) <—- ties low (3rd straight week) *

* Rounded down to 0.6

Women 18-34 Viewers
1. Y&R 235,000 (+46,000/+43,000)
2. B&B 163,000 (+21,000/-8,000)
3. GH 129,000 (-4,000/-44,000)
4. DAYS 90,000 (same/-18,000)

Women 18-34 Rating
1. Y&R 0.69 (+.13/+.12)
2. B&B 0.48 (+.06/-.02)
3. GH 0.38 (-.01/-.13)
4. DAYS 0.26 (same/-.06) <—- ties low (7th straight week) *

* Rounded up to 0.3

Women 25-54 Viewers
1. Y&R 992,000 (+119,000/-160,000)
2. B&B 780,000 (+76,000/-104,000)
3. GH 641,000 (-16,000/-110,000)
4. DAYS 525,000 (+34,000/-9,000)

Women 25-54 Rating
1. Y&R 1.65 (+.2/-.25)
2. B&B 1.29 (+.12/-.16)
3. GH 1.06 (-.03/-.18)
4. DAYS 0.87 (+.05/-.01)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.85/4,030,000
Tuesday: 2.71/3,798,000
Wednesday: 2.68/3,755,000
Thursday: 2.79/3,908,000
Friday: 2.63/3,663,000

DAYS
Monday: 1.82/2,430,000
Tuesday: 1.71/2,256,000
Wednesday: 1.76/2,370,000
Thursday: 1.70/2,240,000
Friday: 1.62/2,105,000

GH
Monday: 2.19/2,864,000
Tuesday: 2.18/2,935,000
Wednesday: 2.09/2,827,000
Thursday: 2.06/2,740,000
Friday: 2.03/2,722,000

Y&R
Monday: 3.79/5,500,000
Tuesday: 3.43/4,866,000
Wednesday: 3.64/5,218,000
Thursday: 3.66/5,252,000
Friday: 3.38/4,741,000

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