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Ratings: B&B Hits New Low in Women 18-49 Viewers

Ratings Report for the Week of February 29 – March 4, 2016

Ratings Report for the Week of February 29 – March 4, 2016

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Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,697,000 (-270,000/-441,000)
2. B&B 3,522,000 (-244,000/-287,000)
3. GH 2,938,000 (-30,000/-304,000)
4. DAYS 2,339,000 (-14,000/-104,000)

Households
1. Y&R 3.33/11 (-.19/-.28)
2. B&B 2.54/8 (-.15/-.19)
3. GH 2.17/7 (-.03/-.2)
4. DAYS 1.75/6 (same/-.05)

Women 18-49 Viewers
1. Y&R 633,000 (-52,000/-243,000)
2. B&B 485,000 (-62,000/-147,000) <—— new low *
3. GH 483,000 (-12,000/-159,000)
4. DAYS 455,000 (+9,000/-30,000)

* Previous low: 499,000 (May 9-13, 2011)

Women 18-49 Rating
1. Y&R 0.99/7 (-.08/-.38) <—— ties low *
2. B&B 0.76/6 (-.1/-.23) <—— ties low **
2. GH 0.76/5 (-.02/-.24)
4. DAYS 0.71/5 (+.01/-.05)

* Rounded up to 1.0
** Rounded up to 0.8

Women 18-34 Viewers
1. Y&R 175,000 (-19,000/-75,000)
2. B&B 137,000 (-35,000/-50,000)
3. GH 137,000 (-4,000/-64,000)
4. DAYS 111,000 (+2,000/-17,000)

Women 18-34 Rating
1. Y&R 0.51 (-.06/(-.23)
2. B&B 0.4 (-.11/-.15)
2. GH 0.4 (-.02/-.19)
4. DAYS 0.33 (+.01/-.05) <— ties low *

* Rounded down to 0.3
* 3rd straight week

Women 25-54 Viewers
1. Y&R 909,000 (-68,000/-296,000)
2. B&B 706,000 (-96,000/-202,000)
3. GH 661,000 (-23,000/-186,000)
4. DAYS 565,000 (+12,000/-50,000)

Women 25-54 Rating
1. Y&R 1.51 (-.11/-.47)
2. B&B 1.17 (-.16/-.33)
3. GH 1.1 (-.03/-.29)
4. DAYS 0.94 (+.02/-.07)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.56/3,552,000
Tuesday: 2.53/3,509,000
Wednesday: 2.58/3,582,000
Thursday: 2.47/3,409,000
Friday: 2.56/3,558,000

DAYS
Monday: 1.77/2,394,000
Tuesday: 1.87/2,535,000
Wednesday: 1.70/2,262,000
Thursday: 1.71/2,278,00
Friday: 1.72/2,226,000

GH
Monday: 2.32/3,057,000
Tuesday: 2.15/2,940,000
Wednesday: 2.23/3,096,000
Thursday: 2.08/2,754,000
Friday: 2.10/2,842,000

Y&R
Monday: 3.44/4,832,000
Tuesday: 3.30/4,643,000
Wednesday: 3.30/4,711,000
Thursday: 3.26/4,575,000
Friday: 3.34/4,726,000

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