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Ratings Daytime ‘The Bold And The Beautiful’ Ranks No. 1 Among Soaps In Women 18-49 & Women 25-54, ‘GMA3’ Sees Weekly & Yearly Gains In Key Demos

‘The Bold And The Beautiful’ Ranks No. 1 Among Soaps In Women 18-49 & Women 25-54, ‘GMA3’ Sees Weekly & Yearly Gains In Key Demos

By Errol LewisMay 8, 2026No Comments
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The Bold and the Beautiful, Kimberlin Brown, Sheila Carter, Daytime Broadcast Ratings
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Daytime Broadcast Ratings For The Week of April 6-10, 2026

Need To Know

  • “The Bold and the Beautiful” ranked No. 1 among soaps in Women 18-49 and Women 25-54, topping lead-in “The Young and the Restless.”
  • “GMA3” sees week-to-week and year-over-year gains in Women 18-49 and Women 25-54 compared to the prior performance of “GMA3: What You Need to Know.”
  • “TODAY with Jenna & Sheinelle” was up over the year-ago performance of “TODAY with Jenna & Friends” in Women 18-49 and Women 25-54.

During the week of April 6-10, 2026, CBS’ “The Bold and the Beautiful” was not only the No. 1 soap in Women 18-49 (0.27 rating) for the second consecutive week, but the series also ranked No. 1 among soaps in Women 25-54 (0.40 rating), topping perennial leader “The Young and the Restless” in both demographics. This is the third time this season the drama has topped its lead-in in Women 25-54 (including ties).

For the week, the half-hour drama was up +0.01 week-to-week (0.27 rating vs. 0.26 rating) and +0.02 year-over-year (0.27 rating vs. 0.25 rating) among Women 18-49, marking the 18th time in 29 weeks that the show has ranked No. 1 among soaps (including ties) in the category. The soap opera averaged 2.861 million viewers, up +237,000 compared to the same week last year (2.861 million vs. 2.624 million). Further, versus the comparable week in 2024, the series was up +183,000 viewers (2.861 million vs. 2.678 million), up +0.02 among Women 18-49 (0.27 rating vs. 0.25 rating) and virtually on par with its performance among Women 25-54 (0.40 rating vs. 0.42 rating).

With 3.166 million viewers tuned in, “The Young and the Restless” averaged more than three million viewers for the 11th consecutive week, up +168,000 compared to the same week last year and up +78,000 compared to the same week in 2024 (3.166 million vs. 3.088 million).

ABC’s “General Hospital” fell below the two-million-viewer mark for the first time in 11 weeks (since the week of January 19-23, 2026), with 1.944 million viewers tuning in to the happenings in Port Charles. That said, the long-running soap opera saw week-to-week gains in both Women 18-49 (+0.03; 0.18 rating) and Women 25-54 (+0.02; 0.23 rating), and was up +148,000 viewers compared to the same week last year (1.944 million vs. 1.796 million).

“Beyond the Gates” marked its fifth consecutive week of year-over-year gains among Total Viewers (+50,000) with 1.607 million viewers tuning in. The soap opera maintained its week-ago and year-ago 1.1 rating in Households, while demographically, it saw the largest year-over-year drop across daytime broadcast, down 0.06 among Women 18-49 and down 0.10 among Women 25-54.

“GMA3” was the only daytime broadcast series to see week-to-week and year-over-year gains in both Women 18-49 and Women 25-54. For the week, the news program was up +0.02 among Women 18-49 (0.15 rating vs. 0.13 rating) and up +0.04 among Women 25-54 (0.20 rating vs. 0.16 rating). With its 0.20 rating in Women 25-54, the program was up +0.02 week-to-week and year-over-year, and saw a yearly gain of +183,000 viewers compared to the same week last year (1.397 million vs. 1.214 million).

“TODAY with Jenna & Sheinelle” continues to impress in the key demos, even with its week-ago performance among Women 18-49 (0.26 rating), and virtually on par among Women 25-54 (0.34 rating vs. 0.35 rating). Compared to the year-ago performance of “TODAY with Jenna & Friends,” the retitled fourth hour of the “TODAY” brand was up +0.07 among Women 18-49 (0.26 rating vs. 0.19 rating) and up +0.04 among Women 25-54 (0.34 rating vs. 0.30 rating).

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of April 6-10, 2026, in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including week-to-week and year-over-year comparisons.

Note*: Starting with the 2025-2026 television season, Nielsen ratings are based on the Live+Same Day Big Data + Panel model, with figures during the comparable week in 2025 based on the former Live+Same Day Panel-only model (2024-2025 season).

This Week vs. 2025 comparisons for “TODAY with Jenna & Sheinelle” and “GMA3” are based on the prior performances of their predecessors, “TODAY with Jenna & Friends” and “GMA3: What You Need to Know,” respectively.

Households and Total Viewers for “TODAY 3rd Hour” and “TODAY with Jenna & Sheinelle” were unavailable at press time.

Week of April 6-10, 2026 Rankers

Women 18-49 Rating

Rank / Show / NetworkThis WeekLast Week2025*
1. The Price is Right 2 (CBS)0.360.410.34
2. The Price is Right 1 (CBS)0.340.350.31
3. TODAY 3rd Hour (NBC)0.270.290.29
— The Bold and the Beautiful (CBS)0.270.260.25
5. TODAY with Jenna & Sheinelle (NBC)0.260.260.19*
6. Let’s Make a Deal 2 (CBS)0.240.250.23
7. The Young and the Restless (CBS)0.220.230.26
8. Let’s Make a Deal 1 (CBS)0.210.230.19
9. General Hospital (ABC)0.180.150.19
10. VIEW-ABC (ABC) – R*0.170.220.22
11. Beyond the Gates (CBS)0.150.180.21
— GMA3 (ABC)0.150.130.13*
13. NBC News Daily (NBC)0.130.130.14
Source: Nielsen (Live+Same Day Big Data + Panel) – April 6-10, 2026

Women 18-49 Rating (Rounded)

Rank / Show / NetworkThis WeekLast Week2025*
1. The Price is Right 2 (CBS)0.40.40.3
2. The Price is Right 1 (CBS)0.30.40.3
— TODAY 3rd Hour (NBC)0.30.30.3
— The Bold and the Beautiful (CBS)0.30.30.3
— TODAY with Jenna & Sheinelle (NBC)0.30.30.2*
6. Let’s Make a Deal 2 (CBS)0.20.30.2
— The Young and the Restless (CBS)0.20.20.3
— Let’s Make a Deal 1 (CBS)0.20.20.2
— General Hospital (ABC)0.20.20.2
— VIEW-ABC (ABC) – R*0.20.20.2
— Beyond the Gates (CBS)0.20.20.2
— GMA3 (ABC)0.20.10.1*
13. NBC News Daily (NBC)0.10.10.1
Source: Nielsen (Live+Same Day Big Data + Panel) – April 6-10, 2026

Women 25-54 Rating

Rank / Show / NetworkThis WeekLast Week2025*
1. The Price is Right 2 (CBS)0.510.610.52
2. The Price is Right 1 (CBS)0.490.540.49
3. TODAY 3rd Hour (NBC)0.430.450.42
4. The Bold and the Beautiful (CBS)0.400.390.44
5. The Young and the Restless (CBS)0.380.400.45
6. TODAY with Jenna & Sheinelle (NBC)0.340.350.30*
7. Let’s Make a Deal 2 (CBS)0.330.400.33
8. Let’s Make a Deal 1 (CBS)0.290.350.28
9. Beyond the Gates (CBS)0.250.270.35
10. VIEW-ABC (ABC) – R*0.240.310.32*
11. General Hospital (ABC)0.230.210.29
12. GMA3 (ABC)0.200.160.18
13. NBC News Daily (NBC)0.180.230.22
Source: Nielsen (Live+Same Day Big Data + Panel) – April 6-10, 2026

Women 25-54 Rating (Rounded)

Rank / Show / NetworkThis WeekLast Week2025*
1. The Price is Right 2 (CBS)0.50.60.5
— The Price is Right 1 (CBS)0.50.50.5
3. TODAY 3rd Hour (NBC)0.40.50.4
— The Bold and the Beautiful (CBS)0.40.40.4
— The Young and the Restless (CBS)0.40.40.5
6. TODAY with Jenna & Sheinelle (NBC)0.30.40.3*
— Let’s Make a Deal 2 (CBS)0.30.40.3
— Let’s Make a Deal 1 (CBS)0.30.40.3
— Beyond the Gates (CBS)0.30.30.4
10. VIEW-ABC (ABC) – R*0.20.30.3
— General Hospital (ABC)0.20.20.3
— GMA3 (ABC)0.20.20.2*
— NBC News Daily (NBC)0.20.20.2
Source: Nielsen (Live+Same Day Big Data + Panel) – April 6-10, 2026

Households **Rankings Subject to Change**

Rank / Show / NetworkThis WeekLast Week2025*
1. The Price is Right 2 (CBS)2.62.62.5
2. The Price is Right 1 (CBS)2.42.32.2
3. The Young and the Restless (CBS)2.02.02.0
4. The Bold and the Beautiful (CBS)1.81.81.7
5. Let’s Make a Deal 2 (CBS)1.61.61.4
6. Let’s Make a Deal 1 (CBS)1.31.31.2
— General Hospital (ABC)1.31.31.2
8. VIEW-ABC (ABC) – R*1.21.81.7
9. Beyond the Gates (CBS)1.11.11.1
10. GMA3 (ABC)0.90.90.8*
11. NBC News Daily (NBC)0.80.90.7
N/A. TODAY 3rd Hour (NBC)**N/A**N/A1.1
N/A. TODAY with Jenna & Sheinelle (NBC)**N/A**N/A0.8*
Source: Nielsen (Live+Same Day Big Data + Panel) – April 6-10, 2026

Total Viewers (In Millions) **Rankings Subject to Change**

Rank / Show / NetworkThis WeekLast Week2025*
1. The Price is Right 2 (CBS)4,1514,3994,030
2. The Price is Right 1 (CBS)3,8353,7953,575
3. The Young and the Restless (CBS)3,1663,2102,998
4. The Bold and the Beautiful (CBS)2,8612,8852,624
5. Let’s Make a Deal 2 (CBS)2,5352,5862,239
6. Let’s Make a Deal 1 (CBS)2,1482,1631,910
7. General Hospital (ABC)1,9442,0311,796
8. VIEW-ABC (ABC) – R*1,7212,6742,471
9. Beyond the Gates (CBS)1,6071,6411,557
10. GMA3 (ABC)1,3971,4851,214*
11. NBC News Daily (NBC)1,2461,3401,136
N/A. TODAY 3rd Hour (NBC)**N/A**N/A1,702
N/A. TODAY with Jenna & Sheinelle (NBC)**N/A**N/A1,159*
Source: Nielsen (Live+Same Day Big Data + Panel) – April 6-10, 2026

The numbers above are calculated using Live+Same Day Big Data + Panel viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Ratings are the percentage of U.S. TV viewers who tuned in to a specific program.

Beginning August 31, 2020, national ratings include Out-of-Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

P = PremiereR = RepeatS = Special
NR = Not Rated / Not RankedN/A = Not Available* denotes further information

Summary (Preemptions/Schedule Changes)

  • “Beyond the Gates” was preempted on Monday, April 6, 2026, due to breaking news coverage. The preempted episode was excluded from the show’s weekly and season averages. The show’s weekly average is based on four days (Tuesday through Friday).
  • “The Bold and the Beautiful” was preempted on Monday, April 6, 2026, due to breaking news coverage. The preempted episode was excluded from the show’s weekly and season averages. The show’s weekly average is based on four days (Tuesday through Friday).
  • “General Hospital” was partially preempted on Monday, April 6, 2026, due to breaking news coverage. The episode aired for just 21 minutes. Despite the partial preemption, the soap opera’s weekly average is based on five days (Monday-Friday).
  • “GMA3” was partially preempted on Monday, April 6, 2026, due to breaking news coverage. The episode aired for just 9 minutes. Despite the partial preemption, the news program’s weekly average is based on five days (Monday-Friday).
  • “NBC News Daily” was coded as a breakout on Monday, April 6, 2026, due to breaking news coverage. The breakout episode was retitled “NBC News Daily-ND” and was excluded from the show’s weekly and season averages. The news program’s weekly average is based on four days (Tuesday through Friday).
  • “TODAY with Jenna & Sheinelle” was coded as a breakout on Monday, April 6, 2026, due to breaking news coverage. The breakout episode was retitled “TDY Jenna & Sheinelle-JS” and was excluded from the show’s weekly and season averages. The news program’s weekly average is based on four days (Tuesday through Friday).
  • “The View” aired repeats all week, which were retitled “VIEW-ABC.” The repeat episodes will not factor into the show’s season average.
  • “The Young and the Restless” was partially preempted on Monday, April 6, 2026, due to breaking news coverage. The episode aired for just 39 minutes. Despite the partial preemption, the soap opera’s weekly average is based on five days (Monday-Friday).
READ MORE ABOUT
Beyond the Gates General Hospital GMA3: What You Need to Know Let's Make a Deal NBC News Daily The Bold and the Beautiful The Price is Right The View The Young and the Restless TODAY 3rd Hour TODAY with Jenna & Sheinelle

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