CBS Daytime Continues Year-to-Year Growth

While "General Hospital" seems to be collapsing before our eyes in the Nielsen ratings, CBS continues to succeed with its winning lineup of "The Bold and the Beautiful," "The Young and the Restless," "The Price is Right," "Let's Make a Deal" and "The Talk."

THE NUMBERS

While “General Hospital” seems to be collapsing before our eyes in the Nielsen ratings, CBS continues to succeed with its winning lineup of “The Bold and the Beautiful,” “The Young and the Restless,” “The Price is Right,” “Let’s Make a Deal” and “The Talk.”

According to Nielsen Media Research ratings data for the week of August 10-14, 2015, “The Talk” beat ABC’s “The View” in total viewers once again (2.45 million vs. 2.29 million). The talk show was up 6% in viewers (from 2.31 million) and up 14% in Women 25-54 ratings (0.8/5 from 0.7/5) compared to the week ago. The show was up 5% in viewers year-over-year (from 2.33 million).

Meanwhile, “Deal” and “Price,” which are each broken up into two parts, continue to show their value to the network. “Deal 1” was up 3% in viewers (2.94 million from 2.87 million) from last week and up 5% (from 2.81 million) from last year. “Deal 2” gained 3% in viewers (3.89 million from 3.30 million) compared to last year. “Price 1” gained 3% in viewers (4.82 million from 4.69 million) and 10% in Women 25-54 rating (1.1/8 from 1.0/8) while “Price 2” was up 2% in viewers (5.54 million from 5.40 million) and 8% in Women 25-54 rating (1.3/09 from 1.2/09) from last week. Versus the year ago, “Price 1” gained 9% in viewers (from 4.43 million) while “Price 2” was up 7% (from 5.16 million).

To see how the CBS soaps fared for the week compared to the prior week and last year, click here.