RATINGS: Growth Is The Word for CBS Daytime; ‘The Talk’ Matches ‘The View’ in Key Demos

CBS
CBS
CBS
CBS
CBS

As previously reported, everyone loves CBS’ “The Young and the Restless” and the year-to-year growth in Total Viewers, Women 25-54 and Women 18-49 during the week of October 6-10, 2014 continues to prove that point. In addition to “Y&R,” CBS is experiencing overall growth with “The Bold and the Beautiful,” “The Price is Right,” “Let’s Make a Deal” and “The Talk.” In the case of “B&B,” the soap is seeing plenty of women enjoying the storyline surrounding Ridge Forrester (Thorsten Kaye) and Caroline Spencer Forrester (Linsey Godfrey) along with the happenings of Hope Logan (Kim Matula) following the recent revelation that she’s with child after a recent romp with one of the Spencer brothers. The soap is up 23% in Women 25-54 and 38% in Women 18-49 compared to the same week last year.

Sean Smith/JPI Studios
Sean Smith/JPI Studios

Per Nielsen Media Research ratings data, “Y&R” was up 5% in total viewers (4.74 million vs. 4.52 million), up 12% in Women 25-54 (1.9/13 vs. 1.7/11) and up 18% in Women 18-49 (1.3/09 vs. 1.1/08) compared to the same week last year. “B&B” was up 9% in viewers (3.68 million vs. 3.38 million), 23% in Women 25-54 (1.6/10 vs. 1.3/08) and 38% in women 18-49 (1.1/08 vs. 0.8/06).

“Let’s Make a Deal” was up 7% in viewers (3.00 million vs. 2.80 million), 13% in Women 25-54 (0.9/07 vs. 0.8/06) and 17% in Women 18-49 (0.7/05 vs. 0.6/04) for part 1, while part 2 was up 10% in viewers (3.57 million vs. 3.23 million), 11% in Women 25-54 (1.0/07 vs. 0.9/06) and 33% in Women 18-49 (0.8/06 vs. 0.6/05).

Part 1 of “The Price is Right” was up 5% in viewers (4.75 million vs. 4.53 million), 8% in women 25-54 (1.3/09 vs. 1.2/08) and 13% in women 18-49 (0.9/07 vs. 0.8/06). Part 2 was up 4% in viewers (5.49 million vs. 5.31 million) and even in both Women 25-54 (1.4/10) and Women 18-49 (1.0/08).

With a 2% gain in viewers (2.63 vs. 2.58 million) and a 17% gain in Women 18-49 (0.7/05 vs. 0.6/04), “The Talk” was even in Women 25-54 (1.0/06) compared to the same week last year. The talk show managed to match ABC’s “The View” in both Women 25-54 and Women 18-49. In viewers the CBS talk show finished with its closest competitive position to “The View” this season (2.63 million vs. 2.80 million for ABC’s “View”).