RATINGS: Including Ties, ABC Leads Daytime in Key Sales Demos; ‘GH’ Tops in Women 18-34; Barbara Walters ‘View’ Send Off Strong

Disney/ABC Television Group
Bob D'Amico/ABC
Bob D’Amico/ABC

For the week of May 12-16, 2014, ABC Daytime ranked #1 in Women 18-34 (199,000/0.6 rating) and Women 25-54 (784,000/1.3 rating) and tied for #1 in Women 18-49 (610,000/1.0 rating), per newly released Nielsen Media Research ratings data. The network hit a 10–week highs in Total Viewers (3.2 million) and Women 18-34, and 7–week highs in Women 18-49 and in Women 25-54 – since weeks of 3/3/14 and 3/24/14, respectively.

Led by a solid performance from the final week of Barbara Walters on “The View,” which hit a three year high in Total Viewers (4.1 million), a one and a half year high in Women 18-49 (648,000/1.0 rating) and one year highs in Women 18-34 (204,000/0.6 rating) and Women 25-54 (830,000/1.4 rating) – since weeks of 2/7/11, 11/5/12 and 1/28/13, respectively. On Friday, May 16, Walters said goodbye to friends and colleagues as an on air personality with 5.2 million viewers tuning in. The episode generated the show’s best ratings in over a one-and-a-half years in Women 18-49 (818,000/1.3 rating) and Women 25-54 (1.0 million/1.6 rating) – since November 7, 2012. The talk show was up from the same week last year by 41% in Total Viewers (4.1 million vs. 2.9 million), by 38% in Women 18-49 (648,000 vs. 471,000) and by 27% in Women 25-54 (830,000 vs. 653,000).

Disney/ABC Television Group
Disney/ABC Television Group

“General Hospital” ranked #1 in daytime in Women 18-34 with a six week high in the key sales demo (226,000/0.7 rating – since week of 3/31/14). The soap was the #2 program in Women 18-49 (654,000/1.0 rating) and Women 25-54 (862,000/1.4 rating).

Compared to the same week last year, “GH” was up 12% in Total Viewers (2.8 million vs. 2.5 million), by 28% in Women 18-34 (226,000 vs. 177,000), by 13% in Women 18-49 (654,000 vs. 577,000) and by 13% in Women 25-54 (862,000 vs. 764,000).

“The Chew” hit six week highs in Women 18-34 (167,000/0.5 rating), Women 18-49 (529,000/0.8 rating) and Women 25-54 (659,000/1.1 rating) – since week of 3/31/14. The series grew by 13% in Total Viewers (2.7 million vs. 2.4 million), by 18% in Women 18-49 (529,000 vs. 447,000) and by 12% in Women 25-54 (659,000 vs. 586,000) compared to the same week last year.

Ad Blocker Detected!

Advertisements fund this website. Please disable your adblocking software or whitelist our website. Thank You!

How to disable? Refresh

Add to Collection

No Collections

Here you'll find all collections you've created before.