With the traditional 2013-2014 television season (September to May) now concluded, CBS Daytime has posted overall year-to-year growth in total viewers, while also posting 2014 May Sweep increases in viewers and in the key sales demos compared to the 2013 May Sweeps period.
CBS’ “The Talk” and “Let’s Make a Deal 1” and “Let’s Make a Deal 2” attracted their largest season ever in Total Viewers. Additionally, “Deal 1” was up 13% (3.03m from 2.69m), “Deal 2” grew 12% (3.50m from 3.11m) and “Talk” grew by 16% (2.78m from 2.40m) from the 2012-2013 television season. This was also the best May Sweep ever, live plus same day, in viewers for “Deal 1,” “Deal 2” and “Talk.” “Deal 2” and “Talk” also posted their best May Sweep ever in households.
Meanwhile, “The Young and the Restless” was up 8% (5.24m from 4.82m) and “The Bold and the Beautiful” was up 10% (3.89m from 3.52m). “The Price is Right 1” grew by 12% (5.02m from 4.48m), while “The Price is Right 2” was up 9% (5.81m from 5.33m).
In demos this was “Talk’s” best season in Women 25-54 rating (1.1/06, 10% from last year), while both “TPIR 1” (+8%) and “TPIR 2” (+7%) grew in the demo year-to-year. Both editions of the most watched broadcast television game show posted their best Women 25-54 deliveries since 2009-2010. “TPIR 1” also posted its largest audience for a season since 2003-2004, while “TPIR 2” posted its largest audience for a season since 2006-2007. Both saw their largest May Sweep in Total Viewers since 2007.
“B&B” posted its largest audience since the 2007-2008 season, while “Y&R” attracted its largest audience since the 2009-2010 season. “Y&R” posted its best household rating and its largest audience in a May Sweep since 2011, while “B&B” posted its best household rating and its largest May Sweep audience since 2008.