NBC’s “Days of our Lives” continues its season long ratings momentum as the series delivered its biggest Women 18-49 audience in nearly three years, according to Nielsen Media Research data for the week of February 3-7, 2014. With a 1.1 rating, 7 share among women 18-49 and 0.6 rating among women 18-34, “DAYS” tied for fourth place among all broadcast network daytime series in the women 18-49 demographic and tied for fifth in women 18-34.
“DAYS” averaged 712,000 women 18-49 during the week, its biggest audience in that key demo since the week of Feb. 21-25, 2011 (739,000). Its 1.1 rating also matches “DAYS’” highest in the key demo in three years, since a 1.3 for the week of Jan. 31-Feb. 4, 2011. The 0.6 in the women 18-34 category equals “DAYS’” highest in that measure in nine weeks (since a 0.7 for the week of Dec. 2-6, 2013). Last week’s 2.887 million viewers overall is a five-week high for “DAYS” (best since 3.021 million for the week of Dec. 30, 2013-Jan. 3, 2014).
For the week versus the same week last year, “Days of our Lives” was up 5% in the women 18-34 category (200,000 vs. 191,000), up 27% in the women 18-49 demographic (712,000 vs. 560,000), up 26% in the women 25-54 race (824,000 vs. 655,000) and up 12% in total viewers (2.9 million vs. 2.6 million).