‘All My Children’ Ends Television Run With Highest Ratings In Four Years! First Time Soap Places 2nd in Households Since 1995!
(SoapOperaNetwork.com) — “All My Children,” aired its series finale on Friday, September 23, 2011 with its largest weekly audience in over four years (since week of August 20, 2007), its largest single day episode in more than 4 1/2 years (since the May 11, 2007 episode) and tied its highest weekly household rating in four years (since week of September 24, 2007). The canceled ABC soap managed to place second in households for the first time in 16 years (since week of July 10, 1995) and placed second in viewers for the first time in nearly seven years (since week of December 6, 2004).
With an average of nearly 3 million viewers watching the final hours of their favorite Pine Valley citizens before the soap faded to black in a shocking cliffhanger ending, “AMC” pulled off a feat that not many soaps have been able to do, which was go out with a bang. According to Nielsen Media Research data, “All My Children” averaged 3.5 million viewers (3.475 in actuals) for its last episode which was its largest audience since its Friday, May 11, 2007 episode, where it also averaged 3.5 million viewers. In that episode Greenlee (
Rebecca Budig Sabine Singh) interrupted Ryan (Cameron Mathison) and Annie’s (Melissa Claire Egan) wedding reception, while Krystal (Bobbie Eakes) took her new-born baby girl Jenny home for the first time and Colby tried to make amends with her father, while JR mourned the death of Dixie (Cady McClain) and Di (Kelli Giddish) learned some shocking news about Ava/Lily (Leven Rambin).
The last time “AMC” averaged a 1.1/7 in Women 18-49 was during the week of March 8, 2010, when 728,000 Women 18-49 viewers were tuned in. By comparison only 689,000 Women 18-49 viewers tuned in for the soaps finale week. The last time “All My Children” received a 2.6 household rating was on Thursday, July 26, 2007, which translated into 3.4 million total viewers. Meanwhile, the last time the soap managed a weekly audience of more than 3 million viewers was the week of August 20, 2007 when the soap averaged 3,020,000 viewers, which at the time was a loss of 120,000 viewers compared to the same week in 2006. The last time “All My Children” averaged a 2.3 in households for a given week was the week of September 24, 2007, the start of the 2007-2008 television season, in which 2.8 million viewers tuned in.
Sixteen years have gone by since we saw numbers like these, but it was also the last time “AMC” was the second most watched daytime soap. During the week of July 10, 1995, “All My Children” ranked second (only beyond “The Young and the Restless”) with a 5.7/18 household rating/share point. The last time the soap was second in total viewers, however, was during the week of December 6, 2004, when the soap averaged 3.9 million viewers and a 2.2/14 in Women 18-49. The week of January 17, 2005 was the last time “AMC” placed second in Women 18-49 viewers when it had a 2.2/12 rating/share and 1.4 million Women 18-49 viewers. During that week the soap averaged 3.9 million total eyeballs. Interestingly enough, “All My Children” took the #1 spot in Women 18-49 and Women 18-49 viewers during the February 2005 Sweeps period. Afterward, the soap never managed to place higher than 3rd in either category until the week of September 19-23, 2011, when it aired its last five episodes out of the more than 10,700 recorded.
What follows is a breakdown of “All My Children’s” final weekly ratings performance since its debut on January 5, 1970:
- Up 36% over its year-ago performance in Men 18+ viewers (596,000 vs 437,000)
- Up 35% over its year-ago performance in Households (2.3/7 vs 1.7/6)
- Up 34% over its year-ago performance in Women 50+ viewers (1,576,000 vs 1,179,000)
- Up 32% over its year-ago performance in Total Viewers (2,990,000 vs 2,270,000)
- Up 29% over its year-ago performance in Women 18+ viewers (2,265,000 vs 1,755,000)
13%25% over its year-ago performance in Women 25-54 rating (1.5/9 vs 1.2/9)
- Up 25% over its year-ago performance in Men 18+ rating (0.5/4 vs 0.4/4)
- Up 24% over its year-ago performance in Adults 18-49 viewers (929,000 vs 752,000)
- Up 22% over its year-ago performance in Women 18-49 rating (1.1/7 vs 0.9/7)
- Up 20% over its year-ago performance in Women 25-54 viewers (919,000 vs 767,000)
- Up 20% over its year-ago performance in Women 18-49 viewers (689,000 vs 576,000)
- Up 20% over its year-ago performance in Women 18-34 rating (0.6/4 vs 0.5/4)
- Up 20% over its year-ago performance in Women 18-34 viewers (217,000 vs 181,000)
- “All My Children” increased in audience by 717,000 viewers from its Monday, September 19 episode (2,758,000) to its last episode on Friday, September 23 (3,475,000).
- “All My Children” was daytime’s most watched program in the key sales demographics of Women 18-34 (268,000), Women 18-49 (824,000) and Women 25-54 (1,049,000) on Friday, September 23, the day it aired its series finale.
- “All My Children” had its biggest week to week gain in total viewers since the week of December 27, 2004, when it gained 521,000 viewers. During the week of September 19, 2011, “AMC” gained 499,000 viewers.
Although ABC canceled “All My Children” along with “One Life to Live” on Thursday, April 14, both soaps were given a renewed sense of life when production company Prospect Park announced on Thursday, July 7 that they would resume production of both soaps as they transition to a new online television network, which was just named earlier this week as The Online Network or TOLN. Soap Opera Network wishes the cast and crew of “All My Children” the best of luck as they transition to the web beginning in January 2012.