Apple, Inc.

On Wednesday, March 28, the Disney/ABC Television Group and Nielsen Media Research announced they would begin measuring behavior in consumers using proprietary metering technology.

The two companies stated the measure would be a “new and significant initiative that will substantially improve understanding of how people use iPads for video consumption and other activities.” According to data released by Apple, Inc., makers of the popular iPad product, there have been more than 55 million iPads sold to date and another 3 million sold since March 16, 2012 (launch date of “the new iPad” aka: iPad 3).

The study was commissioned by the Disney/ABC Television Group’s ABC Research department, in which they asked Nielsen to create a proprietary, opt-in metered iPad panel that would “aggregate and measure video consumption, app usage and other activity over the course of a year.” Nielsen will seek approximately 200 individuals/households to download their new metering application on their iPad in order for the companies to measure the reach, duration, frequency and page views of their overall iPad apps and web browsing.

“We have been actively studying consumer tablet usage through our own data for two years, and believe Nielsen’s proprietary technology has the potential to deliver unprecedented additional details about consumer viewing patterns,” said Peter Seymour, Executive Vice President of Strategy and Research for Disney Media Networks. “This study will help us — and ultimately the entire industry — to better understand our consumers, the complete tablet environment and the role our content plays on this fast growing and popular device.”

“With our unique metering capabilities, this work with ABC represents a significant step forward in understanding how consumers are using and bringing the iPad into their day-to-day [lives],” said Cheryl Idell, Executive Vice President, Nielsen Media Research. “The insight gleaned from this study, using these metering capabilities, is an example of how we meet our commitment to deliver cross platform understanding to the industry and provide broader understanding of consumers.”

Preliminary results of the study was provided by Charles Kennedy, ABC’s Senior Vice President, Research, at the Advertising Research Foundations re:Think conference held at the New York Marriott Marquis in New York City.

According to sources, as indicated by Seymour above, ABC has been actively following the usage of its viewers who watch their ABC programming on their iPad’s via the popular ABC Player application. Soap Opera Network has also learned that viewing of ABC programs on the iPad, and in particular  on ABC.com, will play more of a role in the networks decision making when it comes to the renewal chances of its programming. For instance, “Happy Endings,” a popular comedy series airing after “Modern Family” on Wednesday nights, recently ended its second season with low viewership levels in total audience and key sales demographics. Although not confirmed by ABC at this time, TVLine.com reported that “Endings” is likely to be renewed for a third season. This would solely be based on its performance in online viewership as the series plays relatively strong on Hulu.com, ABC.com and the ABC Player on the iPad.

Source Books

(SoapOperaNetwork.com) — On Friday, June 1, 2012, Source Books (publisher of the recent “Days of our Lives” series of novels and coffee books) has scheduled the hardcover release of “The Young and Restless Life of William J. Bell: Creator of The Young and the Restless and The Bold and the Beautiful,” which covers the life and times of one of daytime’s most creative minds.

Publisher Description

For the first time fans will be able to discover the true stories behind the creation and growth of the most popular and iconic soap operas of all time, and they’ll learn about the man behind their favorite storylines. Filled with dramatic turns, dangerous risks, and an overall devotion to bringing life to the show, this biography will offer fans a backstage pass to the fascinating world of soaps! Bill Bell worked from a love of his characters and his family, and was never afraid to fight for what he knew to be important to both. For any fans of Bill’s shows or anyone working on creating dramas, this is an unprecedented look into the life of one of the men who did it best.

The book was co-written by Soaps in Depth contributing editor Michael Maloney and Bell’s wife Lee Phillip Bell, with Foreword by former “Y&R” star David Hasselhoff.

CBS

Nickelodeon has tapped former “General Hospital” executive producer Jill Farren Phelps and former “One Life To Live” head writer Josh Griffith to adapt the popular Mexican telenovela “Alcanzar una Estrella“ for Nick at Nite.   Phelps will be co-executive producer with Hisham Abed (“The Hills” and “The City”) and Griffith will serve as the head writer.

via press release

NICKELODEON AND TELEVISA BREAK NEW CREATIVE GROUND WITH “REACH FOR A STAR”, FIRST-EVER TELENOVELA ADAPTED FOR THE U.S., TO AIR ON NICK AT NITE

80-Episode Daily Series Centers Around Teenage Girl Who Reaches Stardom and Wins

the Love of Her Teen Idol; Produced in Association with Sony Pictures Television

Miami, FL – Jan. 24, 2012 – Nickelodeon, in partnership with Televisa, has ordered 80 episodes of a groundbreaking, original one-hour U.S. adaptation of the popular Mexican telenovela, Reach for a Star (Alcanzar una Estrella) for Nick at Nite, it was announced today by Cyma Zarghami, President of Viacom’s Nickelodeon Group; and Jose  Bastón  President of Television and Content from Televisa. The first telenovela ever adapted for the U.S. audience, Reach for a Star is a single-camera, daily series following a teenage girl whose life changes completely when she becomes a star and wins the love of her teen idol.  Reach for a Star will be produced in association with Sony Pictures Television and is set to premiere later this year on Nickelodeon’s nighttime block for families–Nick at Nite. Production begins in March in Los Angeles, Calif.

“We have experienced first-hand the popularity of the daily scripted format with our kid audience through the success of House of Anubis and our teen audience with DeGrassi: The Next Generation,” and our Nick Latin American channel has already had great success in producing telenovela’s with Televisa,” Ms. Zarghami said. “This partnership brings together Televisa’s un-matched leadership in the telenovela genre with our expertise in making content, and we’re looking forward to introducing this first true English-language telenovela to Nick at Nite’s family audience.”

“As part of the steps towards building a strong presence in the Anglo TV market, Televisa is excited to coproduce with Nickelodeon one of the many successful scripts from our library in a daily series format,” said Bastón. We are convinced that the daily series will be well received by Nick´s family audiences, and will capture their attention daily as it has happened in different markets in the world where Televisa has exported its production capabilities. The Televisa and Nick alliance will certainly result in a successful formula, and we envision Reach for a Star as the first of many joint projects.

“For more than a decade Viacom International Media Networks (VIMN) and Televisa have been strategically building upon their regional partnership that today encompasses, distribution, consumer products and co-productions,” said Pierluigi Gazzolo, Chief Operating Officer, VIMN.  “Reach for a Star marks a dynamic new phase in our partnership and VIMN is incredibly excited to once again be expanding our content portfolio with Televisa.”

Reach for a Star follows Nickelodeon’s success with its live-action serialized series,  House of Anubis and Degrassi.  Nickelodeon has also experienced tremendous success with the format in Europe and Latin America.  The Reach for a Star series is an adaptation of the hit Mexican telenovela, Alcanzar una Estrella, first broadcast on Canal de las Estrellas and Univision in 1990.  The success of the series led to a film and sequel telenovela starring Latin American pop sensations, Ricky Martin and Sasha Sokol.

Reach for a Star follows a smart, shy and independent high school senior, Loren, who has ambitions of being a songwriter and secretly sends her song lyrics to her celebrity crush, rock superstar Eddie Wild. Loren’s wildest dreams come true when she not only wins a songwriting competition sponsored by Eddie, but strikes up a friendship with her idol. Eddie sees beyond Loren’s potential as a songwriter and gives her a first break as a singer, and when the truth about his less-than-faithful girlfriend Chloe is revealed, Eddie and Loren’s friendship blossoms.

The series will be co-executive produced by six-time Emmy Award-winner Jill Farren Phelps (General Hospital, One Life To Live) and Hisham Abed (The Hills and The City).  Josh Griffith (Young and The Restless, As The World Turns) will serve as head writer.

Nick at Nite is Nickelodeon’s nighttime programming block that features popular hit family comedies including the Emmy Award-winning series Friends, My Wife & Kids, George Lopez and The Nanny.